Yantai Shinho Enterprise Foods Co., Ltd.（烟台欣和企业食品有限公司）is one of China’s most innovative and dynamic food companies, renowned for its premium condiments and snack products. Headquartered in Yantai, Shandong Province, the company operates with the mission to “redefine Chinese taste” through health-focused, quality-driven, and culturally resonant food products. With multiple renowned consumer brands and international market presence, Shinho has become a household name in China and a rising star globally in the Asian cuisine segment.
Core Business
Shinho's core business revolves around the research, development, manufacturing, and marketing of high-quality condiments and snack foods. The company blends traditional Chinese fermentation techniques with modern food technology, offering a diverse portfolio that includes soy sauce, vinegar, bean paste, oyster sauce, and packaged snacks.
Product and Service Offerings
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Soy Sauce
- Organic Soy Sauce: Brewed using traditional fermentation and organic soybeans.
- Low-Sodium Soy Sauce: Designed for health-conscious consumers, maintaining full umami flavor with reduced salt content.
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Bean Paste
- Traditional fermented bean pastes used in classic Chinese cooking, featuring rich flavor profiles developed through long fermentation.
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Vinegar
- Millet Vinegar: Naturally brewed, aromatic vinegar with mellow acidity.
- Rice Vinegar: A staple in Chinese households, made using time-honored brewing methods.
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Oyster Sauce
- Various oyster sauce formulations catering to professional kitchens and consumer markets.
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Snacks
- Huang Fei Hong Spicy Peanuts: One of China's most popular packaged snacks, featuring crispy peanuts with dried chili and Sichuan peppercorns.
Specialization and Core USP
Shinho’s core specialization lies in its fermentation expertise and its ability to combine traditional Chinese culinary values with modern consumer demands for health, taste, and convenience. Its key USPs include:
- Use of natural fermentation methods without chemical additives.
- Focus on clean labels, low sodium, and organic ingredients.
- Strong brand identity and storytelling rooted in Chinese food culture.
- Significant investment in R&D to innovate across flavors and formats.
Financial Overview
As a private company with wide domestic and global distribution, Shinho has shown impressive financial growth, backed by brand equity and premium product positioning:
- Estimated annual revenue exceeding RMB 3 billion (approx. USD 420 million), according to industry sources and Chinese business registries.
- High market penetration with retail partnerships in over 100,000 stores in China.
- Strategic exports contributing to growth, especially in North America, Japan, Southeast Asia, and Australia.
Shipment Data
Based on available trade data and cross-border e-commerce platforms:
- Shinho exports to over 30 countries, with high-demand SKUs like soy sauce and Huang Fei Hong peanuts.
- Registered shipments to retail and distribution partners in the United States, Canada, Germany, Japan, and Singapore.
- Active on global B2B and B2C platforms, including Amazon, Tmall Global, JD Worldwide, and Asian supermarket chains abroad.
Target Market
Shinho targets both mass-market and premium consumer segments, appealing to:
- Health-conscious urban consumers seeking natural and low-sodium condiments.
- Young professionals and foodies drawn to authentic yet convenient Chinese flavors.
- Chefs and foodservice operators looking for high-quality, consistent Chinese sauces.
- International consumers interested in premium Chinese sauces and snacks with authentic taste.
Capabilities
- Multiple automated production facilities with fermentation cellars, quality control labs, and integrated logistics systems.
- In-house R&D team comprising food scientists, chefs, and product designers.
- Extensive branding and marketing operations through digital platforms, influencer collaborations, and food culture events.
- Strong capacity for private label and OEM partnerships for international distributors.
Certifications and Compliance
Shinho maintains strict standards for quality and safety, holding:
- ISO 9001 – Quality Management System
- ISO 22000 / HACCP – Food Safety System
- BRC Certification – Global Food Safety Initiative (for export)
- Organic Certification – For select soy sauce and vinegar products
- Halal Certification – For Muslim-majority market products
Customer Testimonials
Shinho enjoys widespread acclaim in China and abroad, reflected in:
- High consumer ratings for taste, quality, and packaging design.
- Positive reviews on e-commerce platforms such as Tmall, JD, Amazon, and WeChat mini-programs.
- Recognized by chefs and home cooks for delivering restaurant-quality flavors in retail formats.
Major Achievements
- Creator of the highly successful “Huang Fei Hong” brand, ranked among China’s top-selling snack brands.
- Congbanlv (葱伴侣) and Liu Yue Xian (六月鲜) soy sauces are widely regarded as benchmarks in their categories.
- Pioneered the development of low-sodium and organic soy sauces in China.
- Featured in Harvard Business School case studies for brand innovation and consumer engagement strategies.
- Collaborated with food scholars and culinary institutions to document and preserve traditional Chinese flavor profiles.
Yantai Shinho Enterprise Foods Co., Ltd. continues to innovate and grow as a model of modern Chinese food excellence, blending heritage with health to bring elevated taste experiences to kitchens around the world.
