Prataap Snacks Limited is a leading Indian snack food manufacturer, known for its Yellow Diamond and Avadh brands. Headquartered in Indore, Madhya Pradesh, the company has established itself as a key player in the Indian and international snack markets. With a diverse portfolio of potato chips, extruded snacks, namkeen, and confectionery, Prataap Snacks has witnessed significant growth and expansion over the years.
Core Business & Specialization
Prataap Snacks specializes in the production and distribution of a wide range of packaged snack foods, offering regional flavors and innovative product variations to cater to the diverse tastes of Indian consumers. The company has a strong presence in both urban and rural markets, making it one of the fastest-growing snack food companies in India.
Prataap Snacks has a strong pan-India presence with a distribution network covering 1,500+ towns and cities. The company also exports its products to several international markets, increasing its global footprint.
Market Reach & Sales Highlights
Retail Presence: Over 2.5 million retail outlets across India
Distribution Network: 245+ super stockists and 3,500+ distributors
Production Facilities: 14 state-of-the-art manufacturing plants across India
Export Markets: Middle East, Southeast Asia, Africa, and the United States
Estimated Export Revenue: $20 million+ annually
Certifications & Compliance
Prataap Snacks maintains strict quality control and food safety standards, ensuring that its products meet both domestic and international regulatory requirements.
ISO 22000:2018 – Food Safety Management System
FSSAI Certified – Food Safety and Standards Authority of India Compliance
HACCP Certified – Hazard Analysis and Critical Control Points Compliance
HALAL Certified – Meeting global dietary regulations
BRCGS Certified – Global food safety standards compliance for exports
Financial Strength & Growth
Prataap Snacks Limited is a publicly listed company on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). The company has demonstrated strong revenue growth, driven by increased domestic consumption and rising export demand.
Investment in R&D & Product Innovation:5% of annual revenue
Customer Trust & Testimonials
Prataap Snacks has built a strong consumer base, earning trust through its consistent quality, innovative flavors, and affordability. The company's products are among the top-selling snacks in India, especially in the value-for-money and mid-premium segment.
"Yellow Diamond potato chips have become a household favorite. The quality and flavor variety are outstanding!"
— Retailer, Mumbai, India
"We have been distributing Prataap Snacks' products for over five years. Their commitment to quality and timely supply chain management is commendable."
— Distributor, Delhi NCR
Achievements & Recognitions
Ranked among the Top 5 Snack Food Companies in India
Received "Best FMCG Growth Award" by Economic Times (2022)
Listed among India's Top 100 Mid-Cap Growth Companies
Recognized for "Innovation in Packaged Snacks" at the India Food Forum (2023)
Successfully raised ₹482 crore through IPO in 2017
Future Vision & Expansion
Prataap Snacks aims to strengthen its presence in India while aggressively expanding its international operations. With a focus on healthy snacking and premium product categories, the company is investing in new product innovations and supply chain enhancements.
Upcoming Initiatives
Expansion into healthier snack categories, including baked chips and plant-based snacks
Increasing brand penetration in Tier-2 and Tier-3 cities
Strengthening e-commerce and direct-to-consumer (D2C) sales
Enhancing automation in manufacturing for efficiency and scalability
Expansion into European and North American snack markets
Conclusion
Prataap Snacks Limited continues to be a market leader in India's packaged snack food industry, offering high-quality, affordable, and innovative snack solutions. With strong financial performance, an extensive distribution network, and a commitment to product excellence, Prataap Snacks is poised for continued growth and global expansion.
