Exhibiting at Anuga Select Brazil 2025

Ypióca Agroindustrial Ltda is Brazil’s oldest cachaça producer and a prominent name in the alcoholic beverage sector, with over 175 years of heritage. Headquartered in Fortaleza, Ceará, the company is a leading manufacturer and exporter of artisanal and industrial-scale cachaças, as well as a diversified range of alcoholic and non-alcoholic beverages.

Company Overview

Founded in 1846, Ypióca holds the distinction of being one of the oldest registered cachaça brands in Brazil. It was acquired by global beverage conglomerate Diageo in 2012, integrating Ypióca into a robust international distribution network while preserving its legacy of traditional Brazilian craftsmanship.

Core Product Portfolio

Ypióca’s product categories are centered around:

• Cachaça (Sugarcane Spirit):

  • Ypióca Prata (Silver)
  • Ypióca Ouro (Gold)
  • Ypióca Reserva Castanheira
  • Ypióca Reserva Carvalho
  • Ypióca 150 Anos (Limited Edition)

• Ready-to-Drink (RTD) Mixed Spirits:

  • Ypióca Limão
  • Sapupara Limão

• Fortified Wines:

  • Catuaba Garanhão
  • Catuaba Vinhagrinha

• Non-Alcoholic:

  • Naturágua (mineral water brand owned by Ypióca)

Each of these lines targets distinct market segments—from traditional Brazilian consumers to international cocktail and spirits aficionados.

Unique Selling Proposition (USP)

Ypióca’s market leadership stems from several core differentiators:

• Historic Craftsmanship: The company still employs traditional copper stills and aging techniques using native Brazilian woods such as castanheira and carvalho (oak).
• Brand Heritage: With more than 175 years of legacy, Ypióca is synonymous with Brazilian identity and cultural pride.
• Global Reach: Since its acquisition by Diageo, Ypióca products are accessible in over 20 countries, especially in Latin America, Europe, and select North American markets.

Export and Market Reach

Based on industry trade data and Diageo’s public reports:

• Ypióca ranks among the top 3 most exported Brazilian cachaça brands.
• The brand is present in key export markets like Germany, Portugal, Spain, the U.S., and Paraguay.
• Featured in premium cachaça sections of global retailers such as Total Wine & More, The Whisky Exchange, and Vinmonopolet.

Ypióca’s export strategy has been focused on building brand awareness through Brazilian embassies, trade shows, and international mixology competitions.

Infrastructure and Production Capabilities

• Distillation Facilities: Operates fully integrated production from sugarcane harvesting to distillation and aging.
• Barrel Aging Units: Owns extensive wood barrel stock including castanheira and oak for controlled aging of premium blends.
• Bottling & Packaging: Automated high-capacity lines that serve both domestic and export orders with consistent quality assurance.

Certifications & Quality Assurance

Ypióca maintains stringent quality control processes compliant with:

• MAPA (Ministério da Agricultura, Pecuária e Abastecimento) certification for cachaça classification
• ISO 9001 quality management systems
• Diageo’s Global Quality Assurance Program

These systems ensure consistency across all SKUs, reinforcing customer trust in both domestic and international markets.

Customer Perception and Awards

Ypióca is recognized by:

• Revista Veja and Exame as a benchmark for quality and tradition in cachaça production
• Winner of Best Cachaça Brand in several Brazilian consumer awards
• Consistently praised for its balanced flavor profiles and premium packaging

High-profile mixologists frequently feature Ypióca in signature caipirinha variations, showcasing its versatility.

Social and Environmental Responsibility

• Recycling Initiatives: One of the first Brazilian beverage companies to use biodegradable labels and packaging.
• Sugarcane Waste Recycling: Converts production by-products into biomass energy and animal feed.
• Community Development: Engages in regional employment initiatives and cultural sponsorship in Ceará.

Achievements and Recognition

• Over 10 million liters of annual production capacity with exports to more than 20 international markets
• Featured by Embratur (Brazilian Tourism Board) in promotions of Brazilian gastronomy
• Official cachaça brand of multiple Carnaval and cultural heritage festivals

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Ypióca Agroindustrial Ltda embodies the fusion of tradition and modernity in Brazil’s beverage industry. As a heritage brand with global ambitions, Ypióca continues to lead the way in premium cachaça production, sustainability, and innovation, while celebrating Brazil’s cultural and agricultural richness.