Zaloom Corporation, headquartered in Mahwah, New Jersey, is a seasoned food brokerage and marketing firm specializing in the import, wholesale, and distribution of high-quality snack foods. With decades of experience in the U.S. food industry, the company operates as a strategic bridge between international food manufacturers and North American retail, wholesale, and institutional markets.
Core Business and Offerings
Zaloom Corporation offers a robust portfolio of specialty and ethnic snack foods, with an emphasis on health-conscious and culturally inspired products. The company is particularly active in the sourcing and representation of brands that cater to both mainstream and niche markets across the U.S.
Their product portfolio includes:
- Rice Crackers – Including Japanese-style, wasabi-flavored, and multi-grain varieties
- Pretzels – Available in various flavors and shapes for snacking or bulk sales
- Beans and Peas – Roasted snack varieties suitable for protein-rich diets
- Sesame and Corn Sticks – Popular in trail mix formulations and ethnic snack assortments
- Apple Chips – Dried fruit snacks catering to health-conscious consumers
Zaloom acts not only as a distributor but as a marketing partner for overseas brands seeking access to the U.S. market.
Specialization and USP
Zaloom Corporation’s core strength lies in its dual role as both a food broker and a marketing consultant, offering clients:
- Turnkey Market Entry Strategies – From compliance and packaging to buyer connections
- Retail Relationship Management – Deep relationships with major U.S. retailers and wholesalers
- Private Label Program Development – Helping international manufacturers design and launch U.S.-compliant, store-brand products
- Import & Logistics Expertise – Ensuring smooth customs clearance, warehousing, and fulfillment
This comprehensive service approach has made Zaloom a trusted partner for numerous foreign and specialty food producers.
Financial and Operational Insights
While Zaloom Corporation operates as a privately held company and does not publish financial statements, its long-standing presence in the market and relationships with major distributors reflect a sustainable and steady business model:
- Operates from Mahwah, NJ, a strategic location for East Coast distribution
- Engages in both direct import and domestic wholesale supply
- Maintains supply channels into national and regional retail chains, including gourmet and ethnic grocery segments
The company’s operational model emphasizes lean distribution with value-added marketing services, positioning it favorably in a competitive sector.
Shipment and Trade Records
Based on U.S. import records and third-party trade data:
- Zaloom Corporation is associated with multiple import entries of Asian snack foods, particularly from countries like Japan, Thailand, and China
- Brands such as Asian Star and Crunchables have appeared in trade listings and distributor catalogs linked to Zaloom’s network
- Products are distributed in both bulk foodservice packaging and retail-ready formats
Their trade activity reflects a consistent focus on snack foods with a strong ethnic and health-oriented appeal.
Target Market
Zaloom Corporation primarily targets:
- Retailers – Including supermarkets, ethnic grocery chains, and natural food stores
- Foodservice Providers – Supplying bulk snack foods to cafeterias, hospitality, and vending operators
- Importers and Distributors – Serving as a channel for international brands into the U.S.
- Private Label Buyers – Retail clients looking for custom-branded snack products
Their strategic guidance is especially beneficial for overseas food producers unfamiliar with U.S. regulations and consumer trends.
Capabilities and Infrastructure
Though not a manufacturer itself, Zaloom Corporation provides:
- Import coordination and regulatory compliance
- Retail merchandising support
- Product branding, labeling, and marketing consultation
- Brokerage services to national grocery and wholesale buyers
They collaborate with third-party logistics (3PL) providers and co-packers as needed to manage fulfillment efficiently.
Certifications and Compliance
Zaloom ensures that all represented products comply with:
- FDA regulations
- USDA and state food safety requirements
- Labeling and allergen disclosure standards
By coordinating with overseas suppliers, they help bring products into conformity with the U.S. Food Safety Modernization Act (FSMA) and other applicable mandates.
Major Achievements
- Successfully launched multiple snack brands in U.S. regional and national retail networks
- Long-standing brokerage agreements with international food producers seeking U.S. market penetration
- Development of the Crunchables brand as a retail snack offering targeting mainstream consumers
- Recognized within the industry for deep market knowledge in ethnic and alternative snack foods
Testimonials
"Working with Zaloom Corporation has been instrumental in getting our products into East Coast stores. They understand the intricacies of the U.S. market better than anyone we've worked with."
— Export Sales Director, Japanese Snack Manufacturer
"Zaloom doesn't just import – they consult, connect, and help us grow in the right way. Their team helped repackage and position our line for the U.S. health-food segment."
— Brand Manager, Thai Exporter