Product Offerings
Products:
Beverages: Pepsi, Fruko, Yedigün, Tropicana, Lipton Ice Tea
Snacks: Frito Lay (Lay’s, Doritos, Ruffles)
Ice Cream: Algida
Food Products: Nestlé (various food items)
Cleaning Products: NA
Zirvegül Grup Gıda Temizlik Ürünleri Dağıtım ve Pazarlama Ticaret Ltd. Şti. is a prominent distribution and wholesale enterprise based in Istanbul, Turkey, specializing in the fast-moving consumer goods (FMCG) sector. With a strategic portfolio encompassing beverages, snacks, dairy products, and household items, the company has established itself as a key intermediary in the Turkish retail and HoReCa (Hotel, Restaurant, Café) supply chain.
Company Overview
Founded in the early 2000s, Zirvegül Grup operates across Istanbul and neighboring regions, delivering thousands of products daily to supermarkets, convenience stores, restaurants, and catering companies. Their operational strength lies in their integrated distribution network, reliable logistics infrastructure, and longstanding partnerships with global and national brands.
Product Portfolio
Zirvegül Grup's product range includes:
1. Beverages
- Pepsi
- Fruko
- Yedigün
- Tropicana Juices
- Lipton Ice Tea
These products are part of the PepsiCo and Lipton portfolios and are distributed to retailers and foodservice operators across Istanbul.
2. Snacks
- Lay’s
- Doritos
- Ruffles
Under the Frito Lay banner, these brands represent a major component of the company's impulse product segment.
3. Ice Cream
- Algida
A market leader in Turkey, Algida’s ice cream products are distributed via refrigerated trucks to ensure freshness across all seasons.
4. Food Products
- Nestlé food brands, including breakfast items, confectionery, and dairy products
5. Cleaning and Household Products
- While the category is referenced in the company’s name, no specific cleaning brands are listed on public platforms.
Market Coverage and Distribution Network
Zirvegül Grup operates an extensive logistics operation across Istanbul, employing a fleet of temperature-controlled and ambient delivery vehicles. Their capabilities include:
- Same-day delivery services for metro area retail and foodservice clients
- Warehouse management with real-time inventory tracking
- Multi-brand consolidation, allowing clients to order a wide range of FMCG products from one vendor
The company services:
- Supermarkets
- Grocery chains
- Restaurants and cafés
- Hotels and catering services
- Gas station convenience outlets
Brand Partnerships
Zirvegül Grup is an authorized distributor for several global FMCG giants:
- PepsiCo – beverages and snacks
- Unilever (Algida) – ice cream products
- Nestlé – food products
- Lipton (joint venture with Unilever/PepsiCo) – iced teas and other beverages
These relationships ensure access to promotional campaigns, launch programs, and supply chain support from multinational corporations.
Strategic Advantages
- Integrated Logistics: Real-time dispatch management and cold chain delivery
- Product Diversity: Covers beverage, snack, dairy, and food service categories
- Vendor Reputation: Recognized as a trusted partner by international FMCG brands
- Customer Base: Services over 2,000+ active B2B clients in Istanbul and surrounding areas
Digital and CRM Integration
Though not widely publicized, the company's efficient order management and customer relationship tools likely include:
- ERP Systems for inventory control
- CRM Tools for account management
- B2B Order Portals or phone-in systems for order placement
Leadership
The company is managed by Şefik Gül, who also acts as a public-facing representative for business communications and partnerships.
Certifications and Regulatory Compliance
As a distributor of food and beverage products, Zirvegül Grup operates under Turkish food safety and logistics regulations:
- TSE (Turkish Standards Institution) compliance
- Food Safety and Hygiene Certificates
- Cold Chain Compliance for refrigerated items
Outlook and Strategic Goals
Zirvegül Grup aims to:
- Expand its distribution reach across other Turkish provinces
- Introduce additional multinational FMCG brands to its catalog
- Strengthen digital integration for order and inventory management
- Explore e-commerce and direct-to-consumer channels
Zirvegül Grup Gıda Temizlik Ürünleri Dağıtım ve Pazarlama Ticaret Ltd. Şti. continues to play a vital role in Turkey’s FMCG landscape by bridging the supply-demand gap for globally recognized food and beverage brands through efficient logistics and distribution excellence.