Exhibiting at Thaifex - Anuga Asia 2025

4700BC Gourmet Snacks, headquartered in Gurugram, India, is a pioneering premium snacking brand that has revolutionized the popcorn category in India with gourmet innovation and global flavor integration. Launched in 2013 by founder Chirag Gupta, 4700BC has become synonymous with luxury snacking, blending artisanal craftsmanship with modern manufacturing to deliver bold, indulgent, and trend-setting snack products across multiple formats.

Company Overview

4700BC began with a vision to elevate popcorn from a casual snack to a gourmet experience. Over the past decade, it has expanded its portfolio to include microwave popcorn, crunchy corn, Chips+, sweet corn, and protein-based snacks. Its global collaborations, such as with Netflix India, celebrity gifting programs, and a strong digital-first retail strategy, have made it a household name among India’s urban millennial and Gen Z demographics.

Product Portfolio

The brand is known for its expansive and flavor-diverse offerings that span both sweet and savory categories. Key product segments include:

• Gourmet Popcorn:

  • Nutty Tuxedo Chocolate
  • Himalayan Salt Caramel
  • Belgian Choco Caramel
  • Sriracha Lime Cheese

• Crunchy Corn:

  • Hawaiian BBQ
  • Peri Peri
  • Classic Salted

• Chips+ (Snack Chips):

  • Salt & Truffle
  • Cheese & Jalapeno

• Sweet Corn (Ready-to-Eat):

  • Classic Butter
  • Spicy Masala

• Microwave Popcorn:

  • Instant Butter
  • Instant Cheese
  • Instant BBQ

• Protein Pops:

  • Chocolate
  • Vanilla

• Seasonal Gifting:

  • Assorted popcorn gift tins, festive hampers, and corporate boxes

Unique Selling Proposition (USP)

• Gourmet Innovation: First Indian brand to bring global flavor combinations and caramel-coating technology to popcorn.
• Luxury Packaging: Known for premium, recyclable tin packaging used for gifting and retail display.
• Direct-to-Consumer (D2C): Strong presence on D2C website and major e-commerce platforms (Amazon, Flipkart, Blinkit, BigBasket).
• Collaborative Branding: Partnerships with Netflix India, Zomato Gold, and multiple lifestyle and celebrity events.

Market Reach and Distribution

4700BC products are distributed across multiple channels:

• Retail: Presence in over 7,500+ retail stores across 50+ Indian cities including Nature’s Basket, Foodhall, Spencer’s, and Reliance Smart.
• E-commerce: Available on Amazon, Flipkart, BigBasket, and Blinkit
• Export Markets: Middle East (UAE, Saudi Arabia), Southeast Asia (Singapore, Malaysia), and trial runs in UK and Canada
• Airport & Cinema Channels: Available at PVR Cinemas and major international airports in India

Financial Highlights

While privately held, the brand has disclosed performance metrics and growth indicators through industry reports and interviews:

• Estimated FY2023-24 Revenue: ₹50–60 Crores (USD 6–7.2 million)
• Annual Growth Rate: CAGR of 35% over the past 5 years
• Repeat Purchase Rate (D2C): 40%+ according to internal metrics
• Gross Margins: Estimated at 55–60% in gourmet and microwave segments

Export and Shipment Records

Based on international trade directories and company disclosures:

• Active in over 8 countries
• OEM partnerships with snack distributors in UAE and Singapore
• Average consignment size: 500–1,000 kg (popcorn and crunchy corn lines)
• Top-exported products: Himalayan Salt Caramel Popcorn, Nutty Tuxedo Chocolate Popcorn

Manufacturing and Operational Capacity

• Facility Location: Gurugram, Haryana with ISO 22000 certified facility
• Automation: High-speed caramel coating drums, roasting lines, and flow-pack lines for export packaging
• Packaging: Tin cans, vacuum-sealed pouches, microwaveable film packs
• Monthly Capacity: Over 200 metric tons of popcorn production

Certifications and Quality Compliance

• FSSAI Licensed
• ISO 22000:2018 Food Safety Certified
• HACCP Compliant
• Halal Certification in process for Middle East expansion
• FDA Compliant Packaging for North American trial markets

Customer Feedback

“4700BC is to popcorn what Lindt is to chocolate. Their Tuxedo Chocolate flavor is a family favorite!”
— Priya K., Mumbai (Amazon India)

“We love their gift boxes, they’re elegant and indulgent. It’s our go-to festive present.”
— Rohit Sharma, Head of Procurement, Corporate Gifting, Bengaluru

Awards and Recognition

• Best Snack Brand (2022) – Economic Times Startup Awards
• Top D2C Brand in India (2023) – YourStory Brands of India
• Featured in Forbes India’s ‘Rising Consumer Stars’ 2021
• Official Snacking Partner of Netflix India for 2023-24 campaign
• Part of Amazon India’s ‘Global Selling Program’

With its robust supply chain, deep consumer resonance, and product innovation, 4700BC Gourmet Snacks is redefining the snacking experience in India and beyond. Its ability to combine indulgence with premium quality has made it a standout brand in the FMCG snacking ecosystem.