Product Offerings
Product Categories:
Poultry, Ready-to-Cook
Products:
Fresh Chicken, Portion Packs, Ready-to-Eat Chicken
Aaylex Hospitality is a Romania-based entity within the broader Aaylex Group, one of the leading poultry and agri-food companies in Southeastern Europe. The company is directly linked to the highly recognized Cocorico brand, which has become synonymous with premium chicken products in Romania and is expanding its reach in the European and Middle Eastern markets. Aaylex Hospitality is positioned at the intersection of premium food production, food service innovation, and sustainable hospitality development.
Core Business and Brand Identity
Aaylex Hospitality serves as the food service and culinary extension of the Aaylex Group. Its operations revolve around:
- Promoting the Cocorico brand in premium foodservice and hospitality sectors
- Offering fully traceable, high-quality chicken meat from farm to fork
- Developing culinary applications of Cocorico products for HORECA (Hotels, Restaurants, Cafés) markets
- Engaging in brand partnerships and event sponsorships within gastronomy and hospitality
Cocorico chicken is known for being 100% Romanian, antibiotic-free, and processed in a vertically integrated supply chain that ensures traceability, freshness, and safety.
Specialization and Unique Selling Proposition
Aaylex Hospitality emphasizes a farm-to-table approach powered by the Aaylex Group’s vertically integrated operations. Key differentiators include:
- Zero Antibiotics Commitment: All Cocorico poultry is raised without antibiotics, aligning with European health trends
- Farm-to-Fork Control: From hatcheries to slaughterhouses, feed production, and logistics, all stages are managed internally
- Premium Fresh Chicken Cuts: Ideal for chefs and HORECA partners, offering superior meat texture and shelf life
- Sustainability and Welfare: Animal welfare and eco-conscious practices are central to their operations
Through these differentiators, Aaylex Hospitality supports not only product supply but also culinary creativity, food innovation, and gourmet event catering.
Market Reach and Target Customers
Cocorico, and by extension Aaylex Hospitality, serves both domestic and international markets. Key customer segments include:
- High-end restaurants and hotels sourcing antibiotic-free chicken
- Retail and gourmet butchers
- Foodservice distributors and wholesalers
- Culinary schools and gastronomy influencers
Cocorico-branded products are distributed across Romania and exported to countries including:
- France
- United Kingdom
- Netherlands
- Greece
- Italy
- United Arab Emirates
Shipment and Export Records
As part of Aaylex Group, Aaylex Hospitality benefits from significant export capacity. Trade platforms and customs data indicate:
- Aaylex exports to over 15 international markets
- Chicken products are distributed via certified cold-chain logistics
- Products meet EU and GCC food standards, supporting seamless international shipment
The group processes over 80 million chickens annually, with a substantial portion allocated for export.
Financials and Business Performance
Aaylex Group, the parent entity, posted revenues exceeding €150 million in 2022, with consistent year-on-year growth supported by the expansion of its Cocorico product range and hospitality partnerships. While Aaylex Hospitality’s standalone financials are not disclosed, its brand affiliation and operational scale align with:
- High-volume HORECA supply contracts
- Premium market positioning for food service clients
- Expansion in B2B catering and hospitality solutions
Capabilities and Infrastructure
- State-of-the-art processing facility located in Buzău, Romania, among the most modern in Europe
- Dedicated food service division supporting hospitality, catering, and gourmet food channels
- In-house R&D for food innovation and culinary partnerships
- Cold storage and distribution logistics ensuring freshness across Romania and EU exports
Certifications and Compliance
Aaylex Hospitality and Cocorico products meet a wide range of international standards, including:
- IFS (International Featured Standards)
- BRCGS (British Retail Consortium Global Standards)
- Halal Certification (for specific export markets)
- ISO 22000 – Food Safety Management
- Animal Welfare Standards certified by European veterinary authorities
These certifications make Aaylex a preferred supplier for premium hospitality brands requiring strict compliance and traceability.
Customer Testimonials
“The quality of Cocorico chicken is unmatched. As a chef, it’s crucial to have consistent, clean meat to build recipes on.”
— Executive Chef, Bucharest Fine Dining Group
“We’ve partnered with Aaylex Hospitality for several hotel catering events. They deliver reliability and culinary excellence.”
— Foodservice Buyer, Romanian Hotel Association
Major Achievements
- Launch of the first Romanian chicken brand with zero antibiotics across its entire range
- Successful brand penetration in Western European gourmet foodservice sectors
- Participation in international expos such as Anuga (Germany) and Gulfood (Dubai)
- Host and sponsor of numerous culinary competitions and events in Romania
- Recognized for sustainability practices in poultry farming and food processing
Aaylex Hospitality continues to build a bridge between high-quality Romanian poultry and the demands of international gastronomy. Through its commitment to safety, sustainability, and culinary innovation, the company enhances the reputation of Romanian agri-food exports while offering premium solutions to the global hospitality market.