Adfix Ironmongery Ltd is a UK-based manufacturer and distributor of traditional and contemporary architectural ironmongery, catering to both trade professionals and retail customers. With a deep commitment to craftsmanship, heritage, and design integrity, Adfix supplies high-quality decorative hardware and home accessories inspired by classic British styling.
Company Background
Established in Cottingham, East Yorkshire, Adfix Ironmongery Ltd began as a local supplier of cast iron components for doors and furniture. Over the past two decades, the company has grown into one of the UK’s leading independent ironmongery brands, serving customers across the UK and Europe. The brand is particularly well-known for its “Cottingham Collection,” a distinctive range of vintage-inspired products developed in-house.
Adfix blends traditional production methods—such as hand-forging and sand casting—with modern logistics and e-commerce infrastructure, offering nationwide distribution through its online platform and wholesale channels.
Product and Service Offerings
Adfix Ironmongery offers an extensive and diverse product range tailored to homeowners, interior designers, architects, hospitality, and retail clients. Key product categories include:
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Door Hardware:
- Traditional door knockers, bell pulls, and cast iron door stops.
- Victorian and Edwardian-style door furniture with weather-resistant finishes.
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Hooks:
- A wide variety of decorative coat, hat, and robe hooks available in cast iron, brass, and hand-forged finishes.
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Shelf Brackets:
- One of the UK’s most comprehensive collections of cast iron and scaffold board brackets.
- Designs range from ornate Victorian scrollwork to minimalist industrial styles.
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Furniture Hardware:
- Custom metal table legs, bench ends, and hairpin leg sets designed for bespoke furniture applications.
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Bathroom Accessories:
- Toilet roll holders, towel rails, and soap dishes in rustic and industrial styles.
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Gardenware:
- Hanging basket brackets, boot scrapers, and garden fire pits.
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Barware:
- Wall-mounted bottle openers, cap catchers, and pub-inspired décor items.
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Lighting Fixtures:
- Pendant lights, wall sconces, and industrial ceiling fittings.
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Workshop Consumables:
- Screws, nails, adhesives, and sanding materials for trade and DIY customers.
Each product is finished with either black powder coating, antique brass, raw metal, or galvanized treatments to ensure durability and aesthetic appeal.
Specialisation and Core USP
Adfix Ironmongery’s unique selling proposition lies in its focus on heritage-inspired, durable, and aesthetically cohesive ironmongery—available at both trade and retail scale. The brand is distinguished by:
- In-House Design: Original collections like the Cottingham Collection ensure brand differentiation and exclusivity.
- Traditional Manufacturing Techniques: Hand-forging and sand casting ensure each piece has artisan appeal.
- Diverse Application: Products serve both decorative and functional purposes in residential, commercial, and garden settings.
Its combination of British style, rugged quality, and mass accessibility positions Adfix as a premium-yet-attainable alternative to mass-produced hardware.
Financial and Operational Footprint
As a privately held company, Adfix Ironmongery does not publicly disclose detailed financial statements. However, key operational highlights include:
- Over 5,000 SKUs across its product catalog.
- Shipping to over 30 countries, including the EU, USA, Canada, and Australia.
- A customer base spanning individual homeowners, independent retailers, and national fit-out contractors.
- Partnerships with online retailers and marketplaces such as Trouva, Notonthehighstreet, and Etsy.
Online sales represent a significant share of revenue, supported by an optimized direct-to-consumer e-commerce platform.
Shipment and Export Records
Based on trade directories and shipment intelligence:
- Regular export of shelf brackets, hooks, and bathroom accessories to Europe and North America.
- Significant presence in Germany, France, Ireland, and the USA.
- Products shipped include both branded Cottingham Collection lines and bespoke white-label pieces for retail chains.
International shipments are managed from the UK warehouse, with delivery tracking, export documentation, and packaging standards aligned with global requirements.
Target Market
Adfix Ironmongery targets a broad customer base across sectors:
- Residential Homeowners: DIY enthusiasts and renovators seeking vintage or industrial finishes.
- Interior Designers and Architects: For bespoke furniture builds and hospitality fit-outs.
- Retail Chains and Boutiques: Offering white-label and branded product ranges.
- Contractors and Trade Professionals: Supported through competitive pricing and bulk ordering options.
Its hybrid B2B and D2C model allows the company to serve both project-scale clients and individual consumers efficiently.
Capabilities
- Rapid Fulfillment: Nationwide delivery within 2–3 working days for stocked items.
- Customization: Small-batch production runs and private-label branding for trade partners.
- Design Development: 3D prototyping and CAD for new product innovations.
- Customer Service: UK-based support team with a strong emphasis on trade relationships.
Certifications and Compliance
- CE marking and product conformity for all wall-mounted and load-bearing products.
- Environmentally conscious packaging with recycled cardboard and paper fillers.
- REACH and RoHS compliant coatings for European distribution.
Customer Testimonials
- “Adfix brackets are unmatched in quality. We’ve installed them in over 50 homes.” – Interior Design Lead, London Studio
- “Reliable, well-crafted, and full of character. Adfix is our go-to for decorative hardware.” – Independent Retailer, Edinburgh
- “The Cottingham Collection gives our customers something truly unique. Timeless products and fast delivery.” – Online Retail Partner, Germany
Major Achievements
- Successfully launched Cottingham Collection, now accounting for over 35% of annual sales.
- Featured in Ideal Home, House & Garden, and other UK design publications.
- Recognized as one of Trouva’s Top Performing Independent Brands in 2022.
- Supplied hardware to high-profile boutique hotels and restaurants across the UK.
Adfix Ironmongery Ltd combines the charm of traditional British hardware with the efficiency of modern commerce. Its commitment to design, durability, and personalized service continues to win loyal customers both at home and abroad.
