Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

New English Teas, based in Coventry, United Kingdom, is an internationally recognised tea brand known for its premium English tea blends presented in beautifully designed, collectible tins. Founded with a mission to deliver a quintessential British tea-drinking experience, the company has become a global name in both retail and gifting sectors, combining quality, heritage, and artistry in its products.

Core Business and Product Portfolio

New English Teas operates as a manufacturer, retailer, and wholesaler of fine teas, with a distinctive focus on giftable packaging and collectible presentation. Their range spans across traditional and contemporary English tea blends as well as licensed themed collections.

Key product categories include:

• Tea Blends

  • English Breakfast
  • English Afternoon
  • Earl Grey
  • 1869 Blend
  • Fruit & Herbal Infusions

• Tea Formats

  • Traditional Teabags
  • Premium Loose Leaf Teas

• Packaging Formats

  • Classic Tea Tins
  • Tea Caddies
  • Mini Tin Sets
  • Selection Tins
  • Teabag Boxes
  • Gift Sets

• Licensed & Themed Collections

  • Harry Potter™
  • Winnie the Pooh
  • Beatrix Potter
  • Alice in Wonderland

• Accessories & Add-ons

  • Mint tins
  • Teaspoon gifts
  • Gift packs with tins & mints

This broad spectrum of product designs and themes makes New English Teas a favourite among collectors, tourists, retailers, and gifting customers globally.

Specialisation and USP

New English Teas is uniquely positioned in the marketplace through its strong focus on premium tea in artistically designed, reusable tins. Their USP lies in:

• Heritage Packaging inspired by Victorian and British Royal themes
• Licensed Character Collections to appeal to fans of global franchises
• High-Quality Tea Sourcing, primarily from Sri Lanka (Ceylon) and India
• Flexible offerings for retail, wholesale, and private label clients
• Emphasis on Gifting – ideal for occasions, tourism, and commemoratives

The company’s blend of product authenticity and visual appeal sets it apart in both the premium tea and souvenir gift market.

Market Reach and Performance

New English Teas enjoys strong international presence with products available in over 60 countries through a network of retailers, distributors, online platforms, and duty-free channels.

• Global Distribution in the UK, USA, Europe, Middle East, and Asia
• Sold in leading department stores, airport duty-free shops, and online stores
• Active D2C model through its e-commerce website
• Collaboration with museum shops, heritage retailers, and tourism partners

The company’s ability to combine consumable quality with visual value has made it a go-to brand for tourists and international gift buyers.

Target Markets

The brand appeals to a diverse global audience, including:

• Gift Buyers & Collectors
• Tea Connoisseurs & Heritage Product Enthusiasts
• Tourists & Souvenir Shoppers
• Retailers & Distributors in the Gifting and Gourmet Sectors
• Hospitality Clients – B&Bs, hotels, and tea rooms

Their diverse collections cater to both adults and children, especially through their literary-themed and pop-culture licensed ranges.

Capabilities and Operational Infrastructure

New English Teas manages a streamlined supply chain supported by:

• In-house design and branding team
• Co-packers and tea blenders based in the UK and Sri Lanka
• Automated packaging and warehousing facility in Coventry
• Global logistics partnerships for export fulfillment
• E-commerce logistics for UK and international markets

The company maintains strict quality control standards and a proven capability to handle large seasonal volumes, particularly during gifting seasons and tourist peaks.

Certifications and Compliance

New English Teas ensures product compliance through:

• ISO 9001-certified tea partners
• Food hygiene and packaging compliance with UK and EU regulations
• Allergen-free and vegetarian-friendly ingredients
• Sustainable and recyclable packaging efforts in progress

Tea blends are sourced with an emphasis on ethically grown leaves, and the company maintains transparency in sourcing and labelling.

Customer Testimonials and Public Reception

Thousands of verified customer reviews across platforms highlight both tea quality and presentation:

“A lovely selection of teas in an equally beautiful tin. A perfect gift!”
— Verified Buyer, UK

“Bought the Beatrix Potter tea set as a souvenir gift – beautifully packaged and very British!”
— Tourist, Australia

“Great flavour, especially the Earl Grey. The tin looks great on the shelf and is now my sugar jar.”
— Online Customer, USA

The brand enjoys high retention and positive reviews, particularly for its themed sets and limited-edition tins.

Major Achievements

• Featured in British Heritage Magazine, Country Living, and Good Homes
• Officially licensed with Warner Bros., Disney, and Penguin Books
• Supplied over 2 million tins worldwide annually
• Distributed to museum shops and landmark retailers across the UK
• Developed successful D2C model with seasonal and limited edition SKUs

Strategic Vision

Looking forward, New English Teas is focused on:

• Expanding global e-commerce presence
• Launching more sustainable packaging solutions
• Developing new licensed ranges with global appeal
• Innovating gift experiences with mixed sets and custom engravings
• Increasing market share in luxury gifting and tourism retail

With its timeless British charm, collectible packaging, and consistent tea quality, New English Teas continues to delight tea drinkers and gift givers worldwide — offering more than tea, but a celebration of heritage and design.