Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Founded in 1936 in Les Cerqueux, France, Brioche Pasquier has grown from a local French bakery into a globally recognized leader in the industrial baking sector. The company is still family-owned and operated, maintaining the founding Pasquier family values of craftsmanship, innovation, and product integrity. Today, Brioche Pasquier employs over 3,000 people and operates 14 production sites across Europe, with international subsidiaries in the UK, Spain, Belgium, and the United States.

Core Business

Brioche Pasquier specializes in the production of French-style baked goods, including traditional brioche, viennoiseries, patisserie, and biscottes. The company is known for its mastery in blending artisanal recipes with large-scale industrial production, delivering authentic French flavors with consistent quality across global markets.

Product and Service Offerings

The company offers an extensive portfolio of products under several key categories:

• Brioche: Sliced Brioche Loaf, Braided Brioche, Brioche Rolls
• Pastries: Pains au Chocolat, Croissants, Pancakes, Doughnuts
• Desserts: Macarons, Mousse Cakes, Tartlets, Eclairs
• Biscottes: Whole Wheat Toasted Bread Tartines, Grillettines
• Mini Toasts: Mini Toasts White Wheat

These products are targeted at both retail consumers and the foodservice industry. Brioche Pasquier also offers private label and co-manufacturing services for large retailers and food distributors globally.

Specialisation and Core USP

Brioche Pasquier’s core strength lies in its ability to preserve the traditional French baking heritage while implementing cutting-edge manufacturing technology. Its USP is maintaining a “clean label” policy — avoiding preservatives, artificial flavors, or colorings — across most of its product lines.

The company uses a proprietary yeast fermentation process, which enhances flavor, softness, and shelf life naturally. Its Symphonie Pasquier brand is tailored for high-end patisserie and dessert offerings, catering to luxury hospitality and foodservice clients.

Financials

While the company remains privately held and does not publicly disclose its full financials, available industry insights indicate:

• Estimated Annual Revenue: Over €800 million globally (source: Les Echos, 2023)
• Export Share: Approximately 25% of total revenue comes from international markets

Shipment Records

Based on data from international trade intelligence platforms like Volza and ImportYeti, Brioche Pasquier has an established export footprint, especially in the US, UK, and Canada. Some key stats:

• Over 450+ international shipments annually
• Primary Exported Goods: Brioche loaves, mini toasts, macarons, and viennoiseries
• Key importers include Walmart, Costco, and Trader Joe’s

Target Market

Brioche Pasquier’s key markets include:

• Retail Chains (Walmart, Sainsbury’s, Carrefour)
• HORECA (Hotels, Restaurants, Catering)
• Specialty Food Retailers in North America and Europe
• Institutional Foodservice partners like school canteens, airlines, and hospitals

Capabilities

• 14 high-tech production facilities across Europe
• ISO 22000 and IFS certified manufacturing units
• Dedicated R&D team focused on clean-label innovation
• Custom packaging solutions for foodservice and private labels

Certifications and Compliance

Brioche Pasquier adheres to stringent European and international food safety standards:

• IFS Food Certification
• BRCGS Global Food Safety Certification
• ISO 22000 Food Safety Management
• Clean Label Pledge: Free from preservatives, artificial flavors, and hydrogenated fats

Customer Testimonials

“Brioche Pasquier's brioche loaves are a staple in our bakery department — consistent quality and authentic taste keep our customers coming back.”
— Category Manager, Leading UK Retail Chain

“Their mini toasts and desserts are our go-to for gourmet catering. Elegant, delicious, and shelf-stable.”
— Executive Chef, Boutique Catering Firm, NYC

Major Achievements

• Ranked among Top 10 Bakery Companies in Europe by revenue (2023)
• Pioneered pre-sliced brioche loaves in the European market
• Winner of Great Taste Awards for several product lines including mini toasts and pains au chocolat
• Recognized for sustainable practices including recyclable packaging and energy-efficient production facilities

Brioche Pasquier continues to blend French authenticity with industrial excellence, making it a benchmark brand in the global bakery market.