Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

This extensive portfolio allows Lutosa to serve various channels including quick-service restaurants (QSRs), fine dining, catering, wholesale distribution, and retail.

Specialization and Unique Selling Proposition (USP)

Lutosa’s market advantage is anchored in its quality, scale, and versatility:

• 100% Belgian Potatoes: Locally sourced from trusted farmers within a 150 km radius.
• Sustainability Commitment: ISO 14001-certified environmental management and focus on circular economy practices.
• Global Reach with Local Adaptation: Customization for regional markets including halal certification, kosher options, and various cut styles.
• Cutting-Edge Production: Two state-of-the-art facilities with fully automated lines for slicing, blanching, frying, freezing, and packaging.

These elements reinforce Lutosa's position as a flexible, reliable supplier for partners of all sizes.

Financial and Operational Scale

As part of McCain Foods Ltd., Lutosa operates under a robust financial and operational umbrella:

• Annual Production Capacity: Over 300,000 tons of finished potato products
• Facilities: 2 major production sites in Belgium (Leuze-en-Hainaut and Sint-Eloois-Vijve)
• Employees: Approximately 1,000 employees globally
• Global Sales Presence: Products sold in over 130 countries

Lutosa benefits from the backing of a multinational while maintaining regional responsiveness.

Export and Distribution

Lutosa is one of Belgium’s top food exporters, with a diverse global clientele:

• Key Export Regions: Europe, Middle East, Asia-Pacific, Africa, North America
• Distribution Channels:
  • Direct-to-distributor
  • Retail private label partnerships
  • Foodservice through B2B partners
  • Industrial supply for processed meals and catering companies

The company holds numerous export approvals and certifications, enabling seamless access to global markets.

Target Market

Lutosa caters to several key verticals:

• Foodservice: Restaurants, QSR chains, hotels, caterers
• Retail: Supermarkets, hypermarkets, frozen food outlets
• Industrial: Ready meal manufacturers and frozen meal processors
• Export Trade: Global distributors and national food importers

Its diverse product formats—bulk, pre-fried, coated, or specialty—are tailored to the distinct needs of each market segment.

Manufacturing, R&D and Sustainability

Lutosa’s production and research capabilities are benchmarked to global standards:

• Certifications: BRCGS, ISO 9001, ISO 14001, IFS, Halal, Kosher
• Sustainability Initiatives:
  • Anaerobic digestion plant to generate biogas from waste
  • Water recycling and closed-loop systems
  • Partnership with local farms for sustainable potato cultivation
• Innovation Hub: In-house R&D for developing gluten-free coatings, low-sodium recipes, and premium snack options

These investments support long-term competitiveness and environmental stewardship.

Customer Testimonials

Lutosa’s clients consistently rate it highly for quality, consistency, and service:

“Lutosa fries are consistently the top-selling frozen potato product in our chain. Reliable supply and excellent customer service.”
— Procurement Director, QSR Group, Middle East

“The quality of Lutosa’s potato cubes and gratins matches our upscale dining expectations. Guests love them.”
— Executive Chef, Boutique Hotel, France

Major Achievements

• Exported to 130+ countries, making it one of the most globally distributed Belgian food brands
• Recognized by Belgian Potato Trade Federation for excellence in processing
• Developed fully traceable supply chain from field to fork
• Featured in Anuga, Gulfood, SIAL Paris, and FHA Singapore trade shows
• Strategic supplier to major international hotel and restaurant groups

With its firm foundation in quality, sustainability, and innovation, Lutosa continues to set global standards in the frozen potato category, offering partners the true taste of Belgian potato craftsmanship.