Empire Manufacturing Sdn. Bhd. is a leading private label and OEM manufacturer of instant beverages based in Klang, Selangor, Malaysia. With over two decades of industry expertise, the company has become a trusted partner for global and regional beverage brands seeking customized, high-quality drink solutions that meet international standards.
Brief History
Founded in the early 2000s, Empire Manufacturing Sdn. Bhd. (EMSB) began as a niche producer of instant coffee blends for the Malaysian market. Over the years, it has expanded its capabilities to include a wide portfolio of instant beverage mixes and has grown into one of Southeast Asia’s prominent OEM suppliers for private-label drinks.
Today, EMSB exports its products to over 60 countries, including key markets in the Middle East, Africa, Southeast Asia, and Latin America.
Core Business
EMSB’s core operations are centered on:
- OEM/Private Label Manufacturing: Tailoring beverage products under client branding across various market specifications.
- R&D and Formulation: Providing in-house beverage formulation services with customization capabilities to meet health, flavor, and cultural preferences.
- Packaging Solutions: Offering diverse packaging formats including sachets, sticks, jars, pouches, and boxes.
Product and Service Offerings
EMSB’s product range includes:
-
Instant Coffee Products
- Classic 3-in-1 instant coffee
- White coffee
- Cappuccino and mocha variants
- Sugar-free and low-fat blends
-
Flavored Teas and Infusions
- Instant milk tea
- Fruity tea blends
- Herbal and spiced tea mixes
-
Instant Chocolate Drinks
- Chocolate malt drinks
- Cocoa blends with milk and sugar variations
-
Functional and Nutritional Beverages
- Instant cereal drinks (multigrain, oats)
- Enriched and fortified drink mixes (added vitamins/minerals)
Specialisation and USP
- Custom Formulation: EMSB develops over 200 customized recipes annually.
- Halal Certification: All products are certified Halal by JAKIM, ensuring suitability for Muslim markets.
- Flexible MOQs: Serving both large FMCG clients and startup brands with scalable production.
- Global Export Capabilities: Compliance with international standards including FDA (USA), SFDA (Saudi Arabia), and FSSAI (India).
Financial Strength
As a privately held company, EMSB does not publicly disclose full financial statements, but industry reports and export volumes suggest:
- Estimated Annual Revenue: USD 15–20 million (based on OEM market averages and global distribution reach)
- Production Capacity: Over 1,000 MT (metric tons) annually of finished beverage products
- Manufacturing Facility: Located in Klang, with an integrated plant including R&D, blending, and packaging units
Shipment Records
Data from export intelligence platforms indicates:
- Top Export Destinations: UAE, Saudi Arabia, Indonesia, Nigeria, Egypt
- Total Shipments (2022–2024): Approx. 200+ international consignments recorded under the EMSB name
- HS Codes Used: 2101.11 (Instant coffee), 2106.90 (Prepared food beverages)
Target Market
EMSB primarily serves:
- Private Label Clients: Retail chains, specialty stores, and e-commerce brands seeking ready-to-sell beverage products.
- Distributors and Wholesalers: Across emerging markets where demand for convenient beverages is growing.
- Hospitality and Institutional Buyers: Custom sachets and bulk solutions for hotels, airlines, and foodservice providers.
Capabilities
- R&D Lab: Full-service formulation lab capable of flavor development, prototyping, and shelf-life testing
- Quality Assurance: In-house microbiology and QA lab performing batch-level checks
- Packaging Lines: Multi-format capabilities including stick pack, pillow pack, box packing, and PET jars
- Regulatory Documentation: Provides all export-related documentation including COO, MSDS, Halal, and product specifications
Certifications and Compliance
- Halal (JAKIM, Malaysia)
- HACCP Certified
- GMP Certified
- MESTI (Malaysian Ministry of Health)
- FDA Compliance (for USA market exports)
- SGS and Intertek-tested product batches for export
Customer Testimonials
“Empire Manufacturing has consistently delivered high-quality beverage products tailored to our brand’s specifications. Their flexibility and professionalism have helped us scale in multiple regional markets.”
— Head of Procurement, UAE-based retail chain (2022)
“The R&D support from EMSB enabled us to launch three new health-oriented drink mixes in under six months. Their understanding of global compliance made international shipping seamless.”
— Product Manager, Singapore FMCG firm (2023)
Major Achievements
- Product Launches: Enabled over 400 SKUs in the past five years for international clients.
- Trade Fairs: Regular participant in international expos such as Gulfood (Dubai), THAIFEX (Bangkok), and MIHAS (Kuala Lumpur).
- Sustainability Drive: Introduced biodegradable sachet options in 2023 as part of eco-packaging initiatives.
Summary
Empire Manufacturing Sdn. Bhd. stands out as a high-quality beverage manufacturer that combines customization, scalability, and compliance to support global private label needs. Its expansive product range, strong export infrastructure, and proven industry certifications position EMSB as a trusted partner for innovative and market-ready instant beverages.
