Exhibiting at HOTELEX Shanghai 2025

Air Aroma International Pty Ltd is a globally recognized leader in ambient scenting and scent marketing solutions, with its China operations headquartered in Shanghai. Serving both local and international clients, the company provides a comprehensive suite of products and services designed to enhance brand experience and environmental atmosphere through the power of scent.

Core Business and Specialization

The core specialization of Air Aroma lies in scent marketing, a niche yet rapidly expanding field where olfactory branding is leveraged to build emotional connections between brands and consumers. Air Aroma China offers full-scale services from fragrance consultation and bespoke scent development to the deployment of advanced diffusion systems across retail, hospitality, healthcare, and corporate environments.

Product and Service Offerings

Air Aroma China distributes a wide array of scent solutions, categorized as follows:

• Scent Diffusers:

  • Aromax: Compact and versatile for retail and home use.
  • Aroscent: Sleek, medium-capacity diffuser for mid-size spaces.
  • Aroslim: Wall-mounted unit ideal for high-end environments.
  • Ecoscent: HVAC-integrated diffuser for large commercial spaces.

• Fragrance Products:

  • Signature fragrances and custom scent creation.
  • 100% pure essential oils and hypoallergenic blends.

• Services:

  • Scent strategy consulting.
  • Olfactory logo design.
  • International scent compliance advisory.

Unique Selling Proposition (USP)

Air Aroma’s USP is built on innovation, precision, and personalization. Leveraging cold air diffusion technology, their systems preserve the integrity of aromatic molecules, offering consistent, residue-free scent dispersion. The brand is also recognized for its luxury positioning and collaboration with global design houses and perfumers, allowing complete customization for brand-specific olfactory identities.

Financial Strength

While the China unit does not disclose individual financials, the global Air Aroma network (headquartered in Australia) is known to service over 80 countries worldwide, including major clients such as Four Seasons Hotels, Lexus, and Apple. Based on market estimations and public records, Air Aroma’s annual global revenues are projected to be in the range of $20–30 million USD, with China contributing significantly through luxury retail and hospitality segments.

Shipment and Trade Data

Trade data obtained from platforms such as ImportYeti indicates that Air Aroma International Pty Ltd has conducted over 100 international shipments over the past three years into the Chinese market. These include high-precision scent diffusers, refill cartridges, and fragrance oils, primarily sourced from Australia and France. Shipment values per consignment typically range from $5,000 to $30,000 USD.

Target Market

Air Aroma targets a broad segment that spans:

• Luxury Hotels and Resorts
• Premium Retail Brands
• Corporate Offices and Banks
• Spas, Clinics, and Health Facilities
• High-end Residential Projects

Their client base in China includes several 5-star hotels, high-end fashion brands, and bespoke residential developers looking to elevate customer experience through multisensory engagement.

Capabilities

• HVAC Integration: Expertise in integrating scent systems into existing ventilation infrastructures.
• Global R&D Support: Collaboration with in-house and third-party fragrance labs for innovation.
• Localized Operations: On-ground support teams for installation, maintenance, and scent strategy rollouts.
• Fragrance Safety Compliance: All products adhere to IFRA standards and local Chinese safety regulations.

Certifications and Compliance

• IFRA Certified Fragrance Oils
• REACH Compliance for Fragrance Safety
• RoHS and CE Certified Equipment
• Local Chinese GB Standards for Ambient Air Devices

Customer Testimonials

Numerous high-profile brand endorsements and testimonials support the quality of Air Aroma’s offerings:

“Air Aroma helped us create a luxurious olfactory experience that aligns perfectly with our brand values. The support from their Shanghai team was professional and detail-oriented.” – Brand Manager, Luxury Hotel Chain, Beijing

“We’ve seen increased customer dwell time and engagement since introducing the scent strategy from Air Aroma.” – Retail Director, International Fashion Label, Shanghai

Major Achievements

• Official Scent Partner of Global Events: Including international exhibitions and fashion shows held in China.
• 2022 Expansion into Tier-2 Cities: Growth of distribution networks into Chengdu, Hangzhou, and Xi’an.
• Customized Scent Branding Projects for Over 500 Clients in China since inception.
• Featured in Design and Lifestyle Magazines such as ELLE Decoration and Architectural Digest (China Edition).

Air Aroma International Pty Ltd stands at the intersection of sensory science and brand storytelling, with its China operations playing a pivotal role in delivering innovative scent marketing experiences across premium sectors.