Aloha Shoyu Company, Limited, headquartered in Kapolei, Hawaii, is one of the most recognized and respected names in the Hawaiian food manufacturing industry. Established in 1946, the company has grown into a household brand synonymous with premium soy sauces and a broad range of island-inspired condiments that bring authentic Hawaiian and Asian-Pacific flavors to tables worldwide.
Brief History
Founded over 75 years ago by a group of local families in Honolulu, Aloha Shoyu began as a small-scale operation focused on delivering a milder, sweeter soy sauce blend suited to island tastes. Over the decades, the company evolved into a full-scale manufacturer and exporter, driven by local loyalty and increasing demand across mainland U.S., Asia, and global markets. The company is still family-owned and maintains its deep roots in Hawaiian culture and culinary tradition.
Core Business
Aloha Shoyu specializes in the manufacturing of soy sauces, glazes, marinades, vinegar products, dressings, and island-style specialty sauces. The brand caters to both retail and foodservice markets, including restaurants, wholesalers, grocery chains, and international distributors. Its facility in Kapolei supports high-volume production with quality assurance aligned to global standards.
Product and Service Offerings
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Soy Sauce
- Original Blend Soy Sauce
- Lower Salt Soy Sauce
- Gold Premium Soy Sauce
- Gluten-Free Soy Sauce
- Tamari Soy Sauce
- Kitchen Soy Sauce
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Hawaiian Style Sauces
- Teriyaki Sauce, Barbecue Sauce, Katsu Sauce
- Poke Sauce, Kalbi Sauce, Somen Tsuyu Sauce
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Vinegars
- White Distilled Vinegar, Brown Vinegar
- Cider Flavored Vinegar, Sushi No Tomo Vinegar
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Glazes
- Guava Pineapple Glaze, Spicy Da Yaki Sauce, Organic Hawaiian Honey
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Dressings
- Ginger Sesame Miso Dressing, Classic Ginger Dressing
Each product is crafted with Aloha Shoyu’s signature flavor profile — emphasizing umami, balance, and the natural sweetness preferred by Hawaiian and Pacific Rim cuisines.
Specialization and Core USP
The company’s competitive edge is built on:
- Island-Specific Flavor Profiles – Lighter, sweeter blends tailored for Pacific tastes
- Multi-Generational Brand Trust – Household name in Hawaii for over 7 decades
- Cultural Relevance – Recipes, ingredients, and packaging reflect local traditions
- Product Line Diversity – Over 50 SKUs covering retail, foodservice, and export markets
- Quality Assurance – Consistent flavor across batches and low salt variants without compromising taste
Financials
While exact financials remain private, Aloha Shoyu is considered among the top 3 soy sauce brands in the western U.S. According to U.S. retail sales data and distributor reports, the company’s annual revenue is estimated at $40–50 million, with a significant portion derived from mainland U.S. grocery and restaurant supply chains. Their sauces are available in over 1,500 retail locations, including Safeway, Foodland, and international Asian markets.
Shipment Data
Trade intelligence platforms such as ImportYeti and Volza indicate that Aloha Shoyu regularly exports to:
- Japan, South Korea, Canada, Guam, Australia, and the Philippines
- Average of 100+ export consignments annually, primarily via port of Honolulu
- Popular export SKUs include Tamari Soy Sauce, Guava Pineapple Glaze, and Poke Sauce
- Strategic partnerships with freight-forwarding companies ensure freshness and temperature integrity during transport
Target Market
- Household consumers and chefs seeking authentic Hawaiian-style soy sauce
- Local and mainland U.S. Asian restaurants and poke shops
- Retail chains and ethnic food distributors
- Export clients in Asia-Pacific with Hawaiian-themed culinary offerings
Capabilities
- HACCP-compliant and FDA-registered manufacturing facility
- In-house R&D for new product development and custom formulations
- Private labeling and bulk supply capabilities
- Integrated warehouse and logistics coordination
- Online direct-to-consumer sales and global fulfillment
Certifications and Compliance Records
- FDA Facility Registration and Food Safety Plan (FSMA compliant)
- Third-party HACCP certification for food processing
- Gluten-free certification for Tamari and GF Soy Sauce lines
- SQF Level 2 in progress for broader retail qualification
Customer Testimonials
"Aloha Shoyu is the gold standard in soy sauces here in the islands. It’s the only brand we use at our restaurant." – Chef-owner, Poke Bar, Honolulu
"We ship Aloha Shoyu across the mainland to meet our customers' cravings for that home-style taste you can’t get from major brands." – Distributor, Los Angeles
Major Achievements
- Named Best Local Brand by Hawaii’s Star-Advertiser Reader Poll for 5 consecutive years
- Featured in the Food Network’s Hawaii culinary segment (2023)
- Strategic foodservice supplier for over 300 restaurants statewide
- Expanded product line in 2024 to include organic and low-sodium innovations
