Exhibiting at World Tea Expo 2025

McCall Farms, Inc. is one of America’s leading producers of canned and frozen vegetables, with a deep-rooted heritage in southern-style cuisine. Headquartered in Effingham, South Carolina, McCall Farms has evolved from a family-run farm into a vertically integrated food manufacturing enterprise. With more than 1,000 employees and over 2,000 acres of crops under cultivation, the company is recognized for its quality, scale, and iconic southern food brands distributed across the U.S.

Company Overview and Core Business

Founded in 1838 and incorporated as McCall Farms in 1954, the company specializes in the production and distribution of Southern-style vegetables, yams, and legumes. It is known for producing shelf-stable and frozen vegetables that retain homemade flavors through proprietary cooking techniques and seasoning blends.

The company operates a large-scale processing facility in Effingham that handles crop production, vegetable washing, cooking, canning, packaging, and distribution—all under one roof.

McCall Farms’ business lines include:

• Canned vegetables and Southern specialties
• Boiled peanuts and seasoned legumes
• Frozen vegetables for retail and foodservice
• Private label manufacturing for national retailers

Product Offerings

McCall Farms offers an extensive portfolio of products categorized under its family of brands:

• Canned Vegetables: Green Beans, Sweet Peas, Corn, Tomatoes, Okra
• Southern Specialties: Collard Greens, Turnip Greens, Mustard Greens, Blackeye Peas, Field Peas, Butter Beans
• Boiled Peanuts: Original, Cajun, and Hot & Spicy
• Yams and Sweet Potatoes: Whole and cut formats under Bruce’s Yams and Princella
• Frozen Vegetables: Pre-cooked greens, mixed vegetables, and blends for foodservice and institutional buyers

These products are sold in multiple formats, including retail cans, industrial drums, and foodservice packaging.

Brands

McCall Farms owns and operates a portfolio of heritage and acquired brands, including:

• Glory Foods
• Margaret Holmes
• Peanut Patch
• Bruce’s Yams
• Popeye
• Allens
• Princella
• Veg-All
• Trappey’s

Each brand targets distinct consumer segments but shares the common thread of Southern authenticity and high product integrity.

Unique Selling Proposition

McCall Farms distinguishes itself through:

• Farm-to-Can Operations: Over 2,000 acres of vegetables grown, processed, and packaged on-site in South Carolina
• Southern Flavor Leadership: Iconic product recipes featuring slow-cooked, seasoned vegetables
• Multi-Brand Strategy: Allows segmentation across regional, cultural, and value-based consumer groups
• Mass Market Distribution: Products available in all 50 U.S. states across supermarkets, dollar stores, and wholesalers

Financial and Operational Insights

Though privately owned, McCall Farms operates at significant scale, with data-supported estimates placing it among the top tier of U.S. vegetable processors.

• Estimated Annual Revenue: $300M – $500M (source: Dun & Bradstreet, PrivCo)
• Facility Size: Over 1 million square feet of production and warehouse space
• Production Capacity: Over 100 million cans of vegetables annually
• Workforce: 1,000+ employees in Effingham, SC

Export and Shipment Data

McCall Farms is primarily U.S.-focused but has shown international interest via export-ready formats:

• Main Export Regions: Canada, Caribbean, and select Asian markets
• Top Exported Items: Bruce’s Yams, Veg-All, Peanut Patch boiled peanuts
• HS Code: 2005.99 (Vegetables, prepared or preserved otherwise than by vinegar or acetic acid)

Target Market

McCall Farms serves multiple distribution verticals:

• Major supermarket chains (Walmart, Kroger, Publix, etc.)
• Discount retailers (Dollar General, Family Dollar)
• Foodservice distributors (Sysco, US Foods)
• Institutional buyers (schools, correctional facilities)
• Export agents and international wholesalers

Their brand assortment allows them to cater to budget-conscious, health-focused, and culturally rooted consumer segments.

Manufacturing Capabilities

• Full Vertical Integration: From field to factory, enabling real-time quality control
• Packaging Flexibility: Cans, jars, poly bags, and institutional formats
• Sustainability Practices: Water recycling systems, crop rotation, and waste-to-energy conversions
• Technology Stack: High-speed canning lines, automated labeling, and advanced sterilization equipment

Certifications and Compliance

McCall Farms maintains rigorous food safety and quality standards:

• SQF Level 2 Certification
• FDA and USDA Inspected Facility
• Non-GMO and Organic Product Lines under select brands
• Kosher Certification on specific items
• GLN-registered and GS1-compliant supply chain

Media and Recognition

“Margaret Holmes greens are my family’s go-to for Southern-style meals. They taste homemade, straight from the can.”
— Customer Review, Walmart.com

“Bruce’s Yams are a holiday essential. I’ve trusted them for years for my sweet potato casseroles.”
— Home Cook, Amazon Review

• Donated 1,000,000 meals during COVID-19 to Feeding America and regional food banks
• Featured in Food Business News, Southern Living, and Progressive Grocer
• Family-owned and operated for over 65 years, now led by Marion Swink

Video Resource

• McCall Farms History Video:
  Watch Video

McCall Farms continues to shape the Southern food experience on American tables through enduring values, large-scale capacity, and trusted brands that honor traditional cooking.