Exhibiting at World Tea Expo 2025

Mishima Foods U.S.A., Inc. is a leading manufacturer, importer, and distributor of premium Japanese food products based in Torrance, California. A subsidiary of Mishima Foods Co., Ltd., headquartered in Japan, the U.S. division was established to bring authentic Japanese flavors to North American households, restaurants, and retailers. With a reputation for quality, innovation, and culinary integrity, Mishima Foods USA specializes in furikake seasonings, miso soup, Japanese condiments, and modernized beverage innovations such as the recently launched Red Shiso Cocktail Mixer.

Company Overview and Core Business

Mishima Foods U.S.A. plays a vital role in bridging traditional Japanese cuisine with the evolving tastes of American consumers. The company’s vertically integrated operations include product development, ingredient sourcing, quality assurance, and direct distribution. Its extensive portfolio includes both pantry staples and contemporary culinary enhancements tailored to retail, foodservice, and private-label clients.

Core business activities include:

• Manufacturing and packaging of Japanese seasonings and condiments
• Importing specialty Japanese food products for U.S. distribution
• Private-label and co-packing services for retail partners
• Product innovation based on emerging flavor trends and functional health benefits

Product Portfolio

Seasonings and Condiments

• Furikake: Roasted Sesame & Seaweed, Nori Komi, Sweet Sake Bonito
• Seasoned Vegetable Mixes: Takikomi Mix, Chirashi Mix
• Condiments: Truffle Flavored Soy Sauce, Truffle Flavored Ponzu, Crunchy Garlic Chili Sauce

Soups and Pantry Staples

• Miso Soup: White Miso, Red Miso with tofu and scallion inclusions
• Yukari: Dried Red Shiso Leaf Seasoning with tangy, herbal flavor

Beverages and Mixers

• Red Shiso Cocktail Mixer: Herbal, antioxidant-rich mixer available in 11.5oz and 30.4oz formats

Sauces (Gyu-Kaku Licensed)

• Japanese BBQ Sweet Soy Sauce
• Japanese BBQ Sweet & Spicy Umami Sauce

Snacks

• Japanese-style chips and regional snack variations (seasonal/limited edition)

Unique Selling Proposition

Mishima Foods USA excels in delivering authentic Japanese flavors with a focus on:

• Flavor Innovation: Products like the Red Shiso Cocktail Mixer blend traditional ingredients with modern beverage mixology trends
• High-Quality Sourcing: Ingredients sourced from certified Japanese suppliers and prepared using proprietary processing methods
• Cultural Authenticity: Recipes and formats adapted from original Japanese culinary traditions
• Health-Conscious Products: Low-sodium, MSG-free, and gluten-free variants across the portfolio
• Versatile Application: Products designed for both professional kitchens and at-home cooking

Financial and Operational Insights

As a subsidiary of Mishima Foods Co., Ltd., the U.S. division supports the global expansion of the brand while maintaining independent operational control for North American markets.

• Estimated U.S. Revenue: $10M – $15M annually (based on industry import and sales data)
• Retail Distribution: Available in over 5,000 retail locations including Asian markets, Whole Foods, and independent grocers
• Ecommerce Sales: DTC via mishima.com and third-party platforms (Amazon, Yamibuy, Bokksu)
• Warehouse and Distribution: Centralized logistics from Torrance, CA facility with West Coast focus

Export and Import Data

• Primary Import Sources: Japan, South Korea
• Top Export Destinations (via U.S. sales networks): Canada, Mexico, select Asia-Pacific countries
• HS Codes: 2103.90 (Seasoning sauces), 2104.10 (Soup and broth), 2202.99 (Non-alcoholic beverage mixers)

Target Market

• Retail Consumers: Health-conscious shoppers, Japanese food enthusiasts, and cultural food explorers
• Restaurants and Foodservice: Sushi bars, ramen shops, bento caterers, and fusion cuisine outlets
• Gifting and Subscription Boxes: Included in specialty Asian food boxes (e.g., Bokksu, Japan Crate)
• Private Label Buyers: Regional supermarket chains and gourmet food boutiques

Mishima Foods is especially popular among millennials and Gen Z shoppers seeking healthy, plant-based, and culturally authentic food options.

Certifications and Compliance

• FDA Registered Facility
• HACCP-Compliant Operations
• Third-Party Quality Audits
• Vegan/Gluten-Free/Lactose-Free Labels (varies by product)

Strict QA processes ensure all imported and manufactured goods comply with U.S. food safety laws and labeling standards.

Customer Reviews and Community Feedback

“The Sweet Sake Bonito furikake is a staple in my pantry—I use it daily on rice, eggs, even avocado toast.”
— Home Cook, California

“We introduced the Red Shiso Mixer in our bar program. It's now our signature non-alcoholic cocktail base.”
— Beverage Director, Seattle Restaurant Group

“Mishima’s Takikomi mix is incredibly convenient and saves prep time in our bento packaging facility.”
— Japanese Catering Company, New York

Videos and Marketing Campaigns

• Mishima Taste Wheel – Flavor Education Initiative
• Miso Glazed Salmon – Product Use Case
• Onigiri Action Partnership – CSR Campaign

Mishima Foods regularly collaborates with food influencers, recipe developers, and CSR campaigns to boost community engagement.

Brands

• Mishima – Core brand for all Japanese pantry items and sauces
• Yukari – Premium seasoning sub-brand focused on shiso-based products
• Asian Magic – Sub-brand geared toward simplified Asian cooking for Western audiences

Mishima Foods U.S.A., Inc. continues to set the standard for authentic, accessible Japanese food products in North America by fusing tradition with culinary innovation and meeting evolving consumer tastes.