Sauces: Gyu-Kaku Japanese BBQ Sweet Soy Sauce, Gyu-Kaku Japanese BBQ Sweet & Spicy Umami Sauce
Beverages: Red Shiso Cocktail Mixer
Chips: Various Japanese-style chips
Product Categories
Available Products
Roasted Sesame & Seaweed
Sweet Sake Bonito
Nori Komi
White Miso Soup
Red Miso Soup
Yukari
Takikomi Mix
Chirashi Mix
Crunchy Garlic Chili Sauce
Truffle Flavored Soy Sauce
Truffle Flavored Ponzu
Gyu-Kaku Japanese BBQ Sweet Soy Sauce
Gyu-Kaku Japanese BBQ Sweet & Spicy Umami Sauce
Red Shiso Cocktail Mixer
Various Japanese-style chips
Mishima Foods U.S.A., Inc. is a leading manufacturer, importer, and distributor of premium Japanese food products based in Torrance, California. A subsidiary of Mishima Foods Co., Ltd., headquartered in Japan, the U.S. division was established to bring authentic Japanese flavors to North American households, restaurants, and retailers. With a reputation for quality, innovation, and culinary integrity, Mishima Foods USA specializes in furikake seasonings, miso soup, Japanese condiments, and modernized beverage innovations such as the recently launched Red Shiso Cocktail Mixer.
Company Overview and Core Business
Mishima Foods U.S.A. plays a vital role in bridging traditional Japanese cuisine with the evolving tastes of American consumers. The company’s vertically integrated operations include product development, ingredient sourcing, quality assurance, and direct distribution. Its extensive portfolio includes both pantry staples and contemporary culinary enhancements tailored to retail, foodservice, and private-label clients.
Core business activities include:
Manufacturing and packaging of Japanese seasonings and condiments
Importing specialty Japanese food products for U.S. distribution
Private-label and co-packing services for retail partners
Product innovation based on emerging flavor trends and functional health benefits
Product Portfolio
Seasonings and Condiments
Furikake: Roasted Sesame & Seaweed, Nori Komi, Sweet Sake Bonito
Miso Soup: White Miso, Red Miso with tofu and scallion inclusions
Yukari: Dried Red Shiso Leaf Seasoning with tangy, herbal flavor
Beverages and Mixers
Red Shiso Cocktail Mixer: Herbal, antioxidant-rich mixer available in 11.5oz and 30.4oz formats
Sauces (Gyu-Kaku Licensed)
Japanese BBQ Sweet Soy Sauce
Japanese BBQ Sweet & Spicy Umami Sauce
Snacks
Japanese-style chips and regional snack variations (seasonal/limited edition)
Unique Selling Proposition
Mishima Foods USA excels in delivering authentic Japanese flavors with a focus on:
Flavor Innovation: Products like the Red Shiso Cocktail Mixer blend traditional ingredients with modern beverage mixology trends
High-Quality Sourcing: Ingredients sourced from certified Japanese suppliers and prepared using proprietary processing methods
Cultural Authenticity: Recipes and formats adapted from original Japanese culinary traditions
Health-Conscious Products: Low-sodium, MSG-free, and gluten-free variants across the portfolio
Versatile Application: Products designed for both professional kitchens and at-home cooking
Financial and Operational Insights
As a subsidiary of Mishima Foods Co., Ltd., the U.S. division supports the global expansion of the brand while maintaining independent operational control for North American markets.
Estimated U.S. Revenue: $10M – $15M annually (based on industry import and sales data)
Retail Distribution: Available in over 5,000 retail locations including Asian markets, Whole Foods, and independent grocers
Ecommerce Sales: DTC via mishima.com and third-party platforms (Amazon, Yamibuy, Bokksu)
Warehouse and Distribution: Centralized logistics from Torrance, CA facility with West Coast focus
Export and Import Data
Primary Import Sources: Japan, South Korea
Top Export Destinations (via U.S. sales networks): Canada, Mexico, select Asia-Pacific countries
Retail Consumers: Health-conscious shoppers, Japanese food enthusiasts, and cultural food explorers
Restaurants and Foodservice: Sushi bars, ramen shops, bento caterers, and fusion cuisine outlets
Gifting and Subscription Boxes: Included in specialty Asian food boxes (e.g., Bokksu, Japan Crate)
Private Label Buyers: Regional supermarket chains and gourmet food boutiques
Mishima Foods is especially popular among millennials and Gen Z shoppers seeking healthy, plant-based, and culturally authentic food options.
Certifications and Compliance
FDA Registered Facility
HACCP-Compliant Operations
Third-Party Quality Audits
Vegan/Gluten-Free/Lactose-Free Labels (varies by product)
Strict QA processes ensure all imported and manufactured goods comply with U.S. food safety laws and labeling standards.
Customer Reviews and Community Feedback
“The Sweet Sake Bonito furikake is a staple in my pantry—I use it daily on rice, eggs, even avocado toast.”
— Home Cook, California
“We introduced the Red Shiso Mixer in our bar program. It's now our signature non-alcoholic cocktail base.”
— Beverage Director, Seattle Restaurant Group
“Mishima’s Takikomi mix is incredibly convenient and saves prep time in our bento packaging facility.”
— Japanese Catering Company, New York
Mishima Foods regularly collaborates with food influencers, recipe developers, and CSR campaigns to boost community engagement.
Brands
Mishima – Core brand for all Japanese pantry items and sauces
Yukari – Premium seasoning sub-brand focused on shiso-based products
Asian Magic – Sub-brand geared toward simplified Asian cooking for Western audiences
Mishima Foods U.S.A., Inc. continues to set the standard for authentic, accessible Japanese food products in North America by fusing tradition with culinary innovation and meeting evolving consumer tastes.
