Exhibiting at World Tea Expo 2025

American Beverage Marketers (ABM), headquartered in New Albany, Indiana, is a leading innovator and manufacturer in the global cocktail mixer and beverage ingredients industry. With an expansive product portfolio and a legacy of excellence in flavor innovation, ABM caters to professional bartenders, hospitality operators, and retail consumers across more than 120 countries.

Brief History

Founded in the early 1990s, American Beverage Marketers pioneered the premium cocktail mixer category with the introduction of the now globally recognized Finest Call brand. Under the leadership of William Hinkebein, the company expanded its operations and created additional high-performing lines such as Master of Mixes, Reàl Infused Exotics, and Agalima Organic, addressing a wide range of mixology needs from professional bar programs to home entertainment.

Core Business

ABM’s core business includes:

• Formulation, production, and global distribution of cocktail mixers, syrups, and purees
• Development of organic, natural, and preservative-free alternatives
• Professional mixology support with education and recipe development
• Private label and co-manufacturing services for hospitality and retail

The company operates from a state-of-the-art production and R&D facility in Indiana, designed to meet the complex demands of global distribution and food safety compliance.

Product and Service Offerings

• Cocktail Mixes

  • Margarita Mix, Bloody Mary Mix, Daiquiri Mix, Mojito Mix, Piña Colada Mix

• Syrups & Sweeteners

  • Simple Syrup, Grenadine, Orgeat Syrup, Agave Nectar

• Fruit Purees & Creams

  • Strawberry, Mango, Raspberry, Coconut Cream

• Organic Mixes (Agalima Brand)

  • Organic Margarita Mix, Organic Sweet & Sour

• Professional Mixology Products

  • Finest Call Premium Mixes
  • Reàl Infused Exotics Fruit Purees

These products are trusted for their shelf-stable formulation, consistent flavor profiles, and compatibility with fast-paced commercial bar environments.

Specialization and Core USP

• Proprietary Bottling Technology – Patented bottle designs for cleaner, faster pours
• Flavor Authenticity – Made from real fruit juices, oils, and cane sugar
• Global Brand Recognition – Core brands recognized across professional and retail categories
• Mixology Innovation – Partnering with top bartenders for trend-aligned product development
• Clean Label Expansion – Strong growth in organic and preservative-free segments via Agalima

Their brands are especially favored in high-volume venues due to durability, consistency, and user-friendly packaging.

Financials

Though privately held, industry analysts estimate that ABM generates over $100 million in annual revenue, with exports accounting for more than 40% of total sales. According to market research firms, Master of Mixes and Finest Call are among the top 3 retail cocktail mixer brands in the U.S., and dominate the foodservice mixer category across major chains and distributors.

Shipment Data

Import-export analytics platforms (Trademo, ImportYeti) reveal:

• Presence in 120+ countries
• Over 2,000 international container shipments annually
• Top markets: Canada, Mexico, UK, UAE, South Korea, Australia, and Brazil
• Distributed through Sysco, US Foods, and major grocery chains globally
• Primary shipping through U.S. East Coast and Gulf ports

The company maintains a robust supply chain that ensures rapid restocking for global accounts.

Target Market

• Professional bartenders and on-premise venues (bars, hotels, clubs)
• National and regional restaurant chains
• Supermarkets and liquor stores
• Cruise lines, event venues, and airlines
• At-home consumers through retail and e-commerce

ABM’s product positioning addresses both B2B and B2C segments with tailored marketing and packaging strategies.

Capabilities

• FDA and SQF-certified bottling and mixing plant in Indiana
• In-house product development and flavor testing labs
• Turnkey OEM/private label manufacturing for large brands
• Proprietary logistics network for cold and ambient shipping
• Digital POS and training resources for bartenders and operators

Certifications and Compliance Records

• FDA-registered food production facility
• SQF Level 2 Certification
• Non-GMO and Organic Certifications (Agalima)
• Compliant with international food safety and export standards (EU, GCC, Asia-Pacific)

Customer Testimonials

"Our cocktail program became 10x more consistent after switching to ABM mixers—zero prep, perfect taste every time." — Beverage Director, Major U.S. Hotel Group

"Reàl Purees are now our gold standard in frozen cocktails—bright color, full fruit, and no sugar bombs." — Mixologist, Latin America Regional Chain

Major Achievements

• Master of Mixes ranked #1 cocktail mixer by U.S. Independent Beverage Distributors Association, 2023
• Finest Call used by over 80% of U.S. chain restaurants with bar programs
• Reàl Infused Exotics expanded to 45 new countries since 2020
• Won Best Packaging Design at the International Spirits Awards for their patented bottle format
• Recognized by Beverage Industry News as a Top 10 Supplier for On-Premise Growth, 2022