Exhibiting at IFEX Philippines 2025

Amstature Foods, operating under the brand name La Reina Elena, is a proudly Filipino food manufacturer based in Lucena City, Quezon, Philippines. The company is renowned for its heritage noodle products, premium coconut-based condiments, and advocacy for regional culinary traditions. As a Department of Trade and Industry (DTI) accredited One Town One Product (OTOP) retailer, Amstature Foods blends artisanal production with modern standards, delivering quality food items deeply rooted in Filipino identity.

Core Business and Product Offerings

Amstature Foods offers a broad portfolio centered on traditional Filipino noodles and coconut-based sauces. Their key product categories include:

• Fresh and Baked Noodles
  • Pancit Canton
  • Pancit Miki / Chami / Lomi
  • Pancit Habhab (Lucban-style dried noodles)
• Pastry Wrappers
  • Lumpia wrappers for spring rolls and savory snacks
• Coconut-Based Condiments
  • Spiced Coconut Vinegar
  • Coconut Nectar Vinaigrette
• Retail Store Assortment via OTOP
  • Herbal Oils, Local Coffee, Artisanal Snacks

All products are manufactured in FDA-certified facilities and marketed under the flagship brand La Reina Elena, known for culinary authenticity and taste excellence.

Specialization and Unique Selling Proposition (USP)

Amstature Foods sets itself apart with:

• Specialization in Pancit Habhab and Lucban noodle traditions
• Coconut-based gourmet condiments using local Quezon province ingredients
• Small-batch, artisan-level processing with consistent quality
• Multi-channel OTOP integration, supporting regional MSMEs and local sourcing
• Community-oriented business model, supporting rural producers and food entrepreneurs

This combination of regional pride, food safety, and entrepreneurship gives Amstature Foods a strong value-driven brand identity.

Financial and Operational Overview

As an emerging MSME, Amstature Foods is scaling operations with domestic and small-scale export readiness:

• FDA LTO Number: 3000001108535
• GMP and Halal-compliant production for coconut sauces and noodles
• Production Base: Lucena City, strategically located near Quezon’s coconut and noodle processing regions
• Estimated Workforce: 20–30 including production and retail staff

The company has been recognized for innovation and enterprise in regional food promotion by local DTI agencies.

Export and Shipment Records

Amstature Foods has initiated product expansion beyond domestic markets:

• Export Products: Spiced Coconut Vinegar, Coconut Vinaigrette, Pancit Habhab noodles
• Overseas Interest: OFW-focused retailers and Filipino grocery stores in Canada and the Middle East
• Regulatory Preparedness: FDA-registered, Halal-certified, export-labeled SKUs

Participation in national food fairs and OTOP Philippine hubs bolsters its global visibility.

Target Market

The company targets a culturally diverse and culinary-conscious market:

• Filipino households and food lovers seeking heritage noodle dishes
• Health-conscious consumers exploring coconut-based condiments
• Overseas Filipino communities craving authentic hometown flavors
• Ethnic food stores and delicatessens stocking traditional snacks and sauces

Their premium sauces and regional noodles also appeal to chefs and restaurateurs specializing in Filipino cuisine.

Capabilities

Amstature Foods’ operational strengths include:

• Flexible production lines for fresh, dried, and bottled goods
• Custom label packaging for retail partners and institutional buyers
• OTOP retail platform integration offering marketing and distribution synergies
• E-commerce fulfillment via their website and direct order platforms

Their approach balances scale and craft, ensuring product integrity across volumes.

Certifications and Compliance

• FDA Licensed Manufacturer (LTO #3000001108535)
• Halal Certification
• GMP-aligned food processing

These regulatory endorsements support their distribution in formal retail and export channels.

Customer Testimonials

Reviews from Facebook and online listings indicate strong product satisfaction:

• “Authentic Pancit Habhab just like Lucban!”
• “The coconut vinegar has a unique, bold flavor—great for salads and dips”
• “Proudly Filipino, excellent packaging and taste”

La Reina Elena’s positioning as a high-quality, heritage food brand is validated by repeat buyers and community loyalty.

Major Achievements

• Developed the La Reina Elena brand into a known label for traditional Filipino noodles and condiments
• Recognized as an OTOP Luzon Food Champion for culinary entrepreneurship
• Expanded into multiple OTOP store formats and e-commerce readiness
• FDA, Halal, and GMP-compliant—preparing the company for broader B2B and export partnerships

Amstature Foods, through La Reina Elena, exemplifies the revival and modernization of Filipino food heritage, connecting communities through honest ingredients, regional flavors, and sustainable culinary enterprise.