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Exhibiting at HOTELEX Shanghai 2025

8.2F88
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Shanghai Aodimei Food Co., Ltd., operating under the brand name AOKKA, is a Shanghai-based coffee manufacturer and premium brand specializing in the development, roasting, and distribution of specialty coffee products. AOKKA has earned recognition for bringing high-quality coffee to the Chinese market and expanding the culture of specialty brewing to a wider domestic and global audience.

Company Overview

Founded in Shanghai, AOKKA blends artisanal craftsmanship with modern production standards to deliver premium-grade coffee products, with a special focus on hand-brewed and Italian-style espresso preparations. The company has positioned itself as a bridge between raw coffee bean sourcing and specialty coffee retail, creating a seamless value chain from farm to cup.

Product Portfolio

AOKKA offers a curated selection of specialty coffee products targeting both retail consumers and B2B channels:

  • Green Coffee Beans: Sourced from high-altitude farms in Latin America, Africa, and Asia with single-origin traceability.
  • Hand-Brewed Coffee: Freshly roasted and hand-packed for coffee connoisseurs.
  • Italian Espresso Coffee: Rich and full-bodied blends roasted using Italian-style drum techniques.
  • Drip Bag Coffee: Convenient single-serve solutions designed for on-the-go consumption, tailored for retail and hotel channels.

All products are available in consumer packs, bulk formats, and white-labeled solutions for private label customers.

Production and Sourcing Capabilities

The company's operations span:

  • Direct trade partnerships with coffee farms in Ethiopia, Colombia, Brazil, and Yunnan (China)
  • State-of-the-art roasting lines in Shanghai capable of both small batch and industrial-scale output
  • In-house quality control lab for cupping, moisture analysis, and roast profiling
  • R&D facilities dedicated to flavor experimentation and seasonal blends

The company practices strict adherence to freshness cycles, with all products roasted to order and delivered within short lead times across China.

Market Reach and Distribution

AOKKA’s market penetration includes:

  • Boutique cafés and premium hotel chains across Tier 1 and Tier 2 cities in China
  • E-commerce presence via Tmall, JD.com, and social commerce platforms like Xiaohongshu
  • Direct supply to co-working spaces and office parks in Shanghai and neighboring cities

The brand has begun exploratory shipments to Southeast Asia, particularly Thailand and Malaysia, as part of a strategic export initiative targeting urban café chains and boutique roasters.

Financials and Shipments

Although not publicly traded, industry data and market presence suggest AOKKA handles over 50 tons of roasted coffee annually, with significant growth in drip bag format sales post-2022 due to rising demand for convenience products. Online sales data from e-commerce platforms place AOKKA among the top 20 emerging coffee brands in China’s specialty segment.

Certifications and Standards

AOKKA adheres to strict food safety and quality standards, including:

  • SC Certification for food production in China
  • Direct Trade Verification with origin farms
  • Internal cupping protocols aligned with SCA (Specialty Coffee Association) scoring systems
  • Periodic third-party inspections for microbial, pesticide, and heavy metal compliance

While not yet certified organic or Fairtrade, AOKKA works with sustainable farms and promotes ethical sourcing in all its marketing and procurement practices.

Strategic Strengths

  • Vertical Integration: From green bean sourcing to roasted product packaging
  • Urban Brand Identity: Strong appeal among young, urban, and lifestyle-driven demographics
  • Product Innovation: Among early adopters of drip bag coffee in the Chinese market
  • B2B Flexibility: Offers private labeling and OEM services for cafés, hotels, and corporate buyers
  • Local Roasting Advantage: Freshness and responsiveness in serving Chinese and regional customers

Achievements and Recognition

  • Recognized in specialty coffee competitions and exhibitions in China
  • Featured on Chinese lifestyle media platforms and coffee review blogs
  • Selected vendor for boutique hotels and event hospitality services in Shanghai

AOKKA continues to carve out its identity as a premium, culturally attuned coffee brand with deep roots in artisanal quality and future-ready innovation.