Exhibiting at Anuga Select Brazil 2025

ApexBrasil – Agência Brasileira de Promoção de Exportações e Investimentos is Brazil’s official trade and investment promotion agency. Operating under the Ministry of Development, Industry, Trade and Services (MDIC), ApexBrasil plays a strategic role in fostering Brazilian competitiveness globally. With headquarters in Brasília, ApexBrasil is instrumental in connecting Brazilian companies with international markets, while simultaneously promoting Brazil as a preferred destination for foreign direct investment.

Core Business

ApexBrasil’s core mandate is to promote Brazilian exports, attract foreign investment, and enhance the international competitiveness of Brazilian companies. Through a combination of trade facilitation, international representation, market intelligence, and investor support, ApexBrasil builds strong commercial ties between Brazil and the global market.

Product and Service Offerings

ApexBrasil offers a broad portfolio of services segmented across five main domains:

• Export Promotion:

  • Organization of trade missions and participation in international fairs (over 900 annual events supported globally)
  • Customized business matchmaking and B2B agendas
  • Support for branding and market entry

• Investment Attraction:

  • Foreign investor assistance and guidance
  • Sector-specific opportunity identification
  • Regulatory navigation and incentive advisory
  • Investor missions and partnerships with state governments

• Market Intelligence:

  • Sectoral and country-specific market studies
  • Trade and tariff analysis
  • Economic and geopolitical insights for exporters and investors

• Business Qualification and Training:

  • Export qualification programs (PEIEX), having trained over 25,000 companies
  • E-learning platforms and in-person workshops
  • Strategic internationalization consulting

• Digital Platforms:

  • Buy Brazil Platform: Facilitates international sourcing from Brazilian suppliers
  • Invest in Brasil Hub: Portal for foreign investors to access project pipelines and legal information

Specialization and USP

ApexBrasil’s unique value proposition lies in its comprehensive, government-backed infrastructure supporting all stages of international business development:

• Presence in over 50 countries through trade offices and embassies
• Partnerships with over 100 business associations
• Sectoral focus spanning agribusiness, technology, healthcare, food and beverage, machinery, infrastructure, and more
• Fully subsidized or low-cost access for qualifying small and medium-sized enterprises (SMEs)

Its role as a national coordinator of international promotion activities positions ApexBrasil as the central node for Brazil’s global economic diplomacy.

Financials

ApexBrasil is a publicly funded federal agency with an annual operational budget exceeding BRL 600 million (approx. USD 120 million). Funding is derived from public resources and contributions from institutional programs such as the SECOM (Social Communication Secretariat) and sectoral agreements. Over 80% of its budget is allocated to direct promotion and business support activities.

Shipment and Export Data

Through ApexBrasil’s strategic programs:

• Brazilian companies supported by ApexBrasil generated USD 94.6 billion in exports in 2022
• Exporters reported an average 15% increase in international sales after ApexBrasil intervention
• Over 15,000 companies were actively supported in exporting to 200+ countries

Export categories include food and beverage, fashion, machinery, cosmetics, chemicals, defense, and creative industries.

Target Market

ApexBrasil serves a dual target market:

• Brazilian companies seeking internationalization, particularly SMEs and sector leaders
• Foreign investors and companies evaluating Brazil as a destination for greenfield investments, joint ventures, or sourcing

The agency also serves public policymakers, industry associations, and international institutions involved in trade and development.

Capabilities

• Trade Missions: 120+ organized annually
• Training Reach: 25,000+ companies trained since inception of PEIEX
• Digital Footprint: Buy Brazil platform features 6,000+ suppliers and Invest in Brasil showcases 300+ investment projects
• Strategic Presence: Trade offices in cities like Miami, Dubai, Brussels, Beijing, and Bogotá

Certifications and Compliance

As a federal agency, ApexBrasil operates under strict public accountability standards, including:

• Federal Audit Court (TCU) oversight
• Transparency Portal compliance
• International standards for investment promotion (IPA best practices)

It maintains partnerships with WTO, OECD, ITC, and UNCTAD to align with global trade governance frameworks.

Customer Testimonials

“Through ApexBrasil, we entered the European organic cosmetics market with tailored support that included regulatory analysis and trade fair exposure.”
— CEO, Brazilian Natural Cosmetics Brand

“Their investor facilitation service helped us understand Brazil’s logistics landscape and secure regional government incentives.”
— Head of Expansion, Global Logistics Firm

Major Achievements

• Supported the entry of over 15,000 companies into export markets
• Facilitated USD 1.8 billion in foreign direct investment (FDI) between 2020 and 2023
• Played a leading role in Brazil’s presence at Expo Dubai 2020 and SIAL Paris
• Developed the Buy Brazil and Invest in Brasil platforms, now key digital assets for trade and investment facilitation
• Partnered with over 300 international organizations to foster trade diplomacy and sector development

ApexBrasil remains a cornerstone of Brazil’s global economic strategy, empowering Brazilian businesses to compete on the world stage and positioning the country as a vibrant hub for international investment.