Exhibiting at World Tea Expo 2025

Barfly® Mixology Gear, a premier division of Mercer Culinary, is headquartered in Ronkonkoma, New York, USA. With an emphasis on precision, durability, and aesthetic excellence, Barfly® has become a go-to brand for professional bartenders and mixology enthusiasts worldwide. The brand is known for manufacturing top-tier bar tools that meet the rigorous standards of high-volume hospitality environments while also serving the refined needs of cocktail artisans.

Core Business

Barfly® Mixology Gear operates as a manufacturer under the Mercer Culinary umbrella, offering a full suite of professional-grade mixology equipment. The company combines innovation with craftsmanship to produce high-performance tools that support efficient drink preparation, presentation, and service in bars, restaurants, and home settings.

Product and Service Offerings

Barfly® boasts a comprehensive catalog tailored to the needs of both novice and seasoned mixologists. Their offerings are segmented into distinct categories:

• Barware:

  • Shakers (including Boston and Parisian styles)
  • Mixing Glasses
  • Strainers (Hawthorne, julep, fine mesh)
  • Jiggers (multiple designs and capacities)
  • Bar Spoons (teardrop, trident, and European styles)
  • Ice Tools (picks, chisels, mallets)

• Mixology Sets:

  • Basic Cocktail Tool Sets
  • Essentials Sets
  • Deluxe Kits with 5+ tools
  • Themed Cocktail Tool Kits (e.g., Margarita, Mojito, Martini)

• Apparel:

  • Metro Edge® branded brewer shirts and aprons
  • Professional headwear designed for service environments

• Storage & Transport:

  • Roll-up gear bags for bartenders
  • Cutting boards and sanitation accessories

• Safety and Sanitation:

  • Gloves, masks, and cleaning supplies suitable for bar service areas

Specialisation and USP

Barfly®’s unique selling proposition lies in its combination of function and form. All products are crafted from premium materials such as stainless steel, copper, and gold-plated metals, delivering superior durability while offering high visual appeal. Barfly® tools are ergonomically designed for efficiency, featuring precise measurement markings, balanced weights, and grip-enhanced finishes.

Additionally, the company is known for rigorous product testing and professional-grade design input, often collaborating with hospitality industry experts to ensure optimal performance.

Financials

Barfly® operates under the privately held Mercer Culinary brand, part of the Mercer Tool Corp. While specific financials are not publicly disclosed, Mercer Tool Corp. is a well-established player in the culinary tools sector, with extensive distribution across North America and international markets. Their robust manufacturing and distribution capabilities enable Barfly® to scale production rapidly to meet global demand.

Shipment and Trade Data

Based on import-export analytics platforms such as ImportYeti and Volza, Mercer Tool Corp. (parent company of Barfly®) has executed hundreds of international shipments primarily consisting of barware and culinary tools:

• Export Markets: Canada, United Kingdom, Australia, Germany, and Japan
• Estimated Shipment Volume (last 12 months): Over 200 international shipments
• Top Products Exported: Cocktail shaker sets, mixing spoons, strainers, jiggers

Target Market

Barfly® targets a diverse customer base that includes:

• Professional bartenders in hotels, restaurants, and clubs
• Bar and hospitality chain procurement managers
• Culinary training institutes and mixology schools
• Premium home users and mixology enthusiasts
• Retailers and eCommerce platforms specializing in barware

The brand’s global reach is reinforced by strong distribution partnerships and online availability across major retail channels.

Capabilities

• High-volume manufacturing of precision mixology gear
• In-house R&D and product innovation pipeline
• Professional-grade product testing
• Global logistics and distribution network
• Custom branding and packaging for select clients
• Compliance with food-grade safety standards

Certifications and Compliance

While individual product certifications are not explicitly stated on the brand’s website, all Barfly® tools comply with major U.S. and international food safety regulations. Products are made from 18/8 stainless steel, ensuring durability and resistance to corrosion. The company maintains strict quality control measures across its manufacturing chain.

Customer Testimonials

Barfly® products are widely praised by industry professionals for their build quality and performance. Examples from online reviews and trade publications include:

• “The Barfly® shaker set is by far the most balanced I’ve used in over 15 years behind the bar.” — Bar Manager, Boston
• “Exceptional craftsmanship and beautiful finishes—this is gear that earns you respect at any cocktail bar.” — Mixology Instructor, NYC

Major Achievements

• Featured brand in top hospitality trade shows like National Restaurant Association Show and Tales of the Cocktail
• Supplier to global hotel chains, including Hyatt and Marriott’s F&B outlets
• Launch of exclusive product lines such as the Double-Walled Insulated Shaker
• Regular collaboration with world-class mixologists for product design and testing