BE WTR is a Swiss-based premium water innovation company headquartered in Lausanne, Switzerland, offering sustainable and design-led alternatives to traditional bottled water. With a mission to elevate water experiences while reducing environmental impact, BE WTR combines Scandinavian design, Swiss engineering, and French gastronomy heritage to deliver cutting-edge water dispensing solutions for hospitality, workplaces, and luxury environments.
Core Business
BE WTR specializes in sustainable water dispensing systems and ultra-premium filtered still and sparkling water solutions. The company’s core focus is to eliminate single-use plastic and reduce carbon emissions associated with bottled water by offering on-site, purified, and micro-carbonated alternatives. BE WTR’s AQTiV™ technology transforms regular tap water into a sensory-rich, refreshing beverage experience, rivaling the finest bottled waters in both quality and design.
Product and Service Offerings
BE WTR’s product portfolio is divided into three main categories:
Water Systems
- AQTiV ONE – Compact countertop system delivering chilled still, sparkling, and AQTiV⁺ oxygenated water
- AQTiV COMBI – Under-counter unit for space-optimized installations
- AQTiV TOWER – Premium freestanding unit for self-service stations and open spaces
- BAR 1 & BAR 2 – Professional-grade under-counter systems for HoReCa applications
Bottled Water Solutions
- Still and Sparkling Water – Dispensed and served in signature reusable BE WTR glass bottles
- Customization Options – Branding and personalization available for luxury hotels and corporate clients
Accessories
- AQTiV⁺ Carafe
- Reusable Designer Bottles
- Outdoor Event Accessories
- F&B Service Tools
Each system includes high-grade multi-stage filtration, UV purification, and AQTiV oxygen micro-infusion to enhance the mouthfeel and aroma of water.
Specialization and Unique Selling Proposition
BE WTR’s USP lies in its unique AQTiV™ technology, which enhances water by gently oxygenating it, delivering an elevated taste profile with a soft texture and balanced mineral expression. Key advantages include:
- Zero Single-Use Plastic – All water is dispensed and consumed via reusable glassware
- Premium Experience – Scandinavian-designed dispensers crafted for luxury environments
- Custom Branding – Bottles and carafes tailored to client aesthetics and sustainability goals
- Smart Integration – Compatible with energy-efficient and smart building infrastructure
BE WTR is also the only water brand featured in Michelin-starred restaurants and five-star hotels across Europe as a sustainable water partner.
Financial Performance
As a privately held entity, BE WTR does not publish full financials. However, internal data and industry sources suggest:
- Triple-digit revenue growth (2021–2023) driven by expansion across hospitality and corporate clients in France, Switzerland, UAE, and the Nordics
- Over €10 million in annual revenue (2023) with continued investment in product development and market expansion
- Strategic partnerships in over 10 countries and growing demand across the Middle East and Asia-Pacific regions
Deployment and Market Presence
- BE WTR systems are currently deployed in luxury hotels (Four Seasons, Kempinski, Sofitel), corporate headquarters (L’Oréal, LVMH), and cultural venues (Louvre Abu Dhabi, Paris Philharmonie)
- Used in over 500 professional installations worldwide
- Certified partners and installation networks available in France, Switzerland, UAE, Sweden, and the UK
Target Market
BE WTR serves a premium clientele across multiple verticals:
- Hospitality: Hotels, Michelin-star restaurants, fine dining
- Corporate Offices: Executive boardrooms, green-certified buildings
- Cultural Institutions: Museums, galleries, performance venues
- Retail and Wellness: Concept stores, spas, high-end gyms
- Event and Catering: Zero-waste water service for luxury events
The company's solutions are tailored for clients focused on luxury, sustainability, and innovation.
Capabilities
- Design and Engineering: Systems developed in Sweden and Switzerland
- Multi-Market Customization: Adjustable for mineral profiles, branding, and water type preferences
- Client Services: Site analysis, installation, maintenance, training, and rebranding support
- Data Analytics: Optional digital dashboards for monitoring consumption and impact
Certifications and Compliance
- EU Food Contact Compliant Materials
- CE Certification
- NSF Certified Filtration Systems
- EcoDesign Standards
- Sustainable Development Goals (SDG) Alignment
- Carbon Footprint Certification – Verified reductions of over 90% CO₂ emissions compared to bottled water
Customer Testimonials
“We partnered with BE WTR to eliminate plastic bottles at our properties. The AQTiV water system has transformed our guest experience and aligns with our eco-luxury promise.”
– Sustainability Director, Global Hotel Chain
“BE WTR brings both elegance and sustainability to the table. It’s more than water—it’s an experience that reflects our brand values.”
– Executive Chef, Michelin-Starred Restaurant, Paris
Major Achievements
- Reduced over 10 million plastic bottles in circulation as of 2023
- Introduced AQTiV+, the first gourmet oxygenated water innovation for the hospitality market
- Awarded for Best Green Product Design at EquipHotel Paris (2022)
- Partnered with Michelin Guide as a sustainability ambassador
- Featured in Forbes, Elle Decoration, and Le Figaro for design and environmental leadership
BE WTR continues to lead the global transition toward sustainable hydration through innovation, craftsmanship, and a passion for redefining how we consume water—luxuriously, consciously, and responsibly.
