Tostaderos Sol de Alba S.L. is a family-owned snack food manufacturing company based in Peligros, Granada, Spain. With over four decades of operational history, the company has become a renowned name in the Spanish snack industry, particularly known for its iconic roasted sunflower seeds and traditional nut-based products. Sol de Alba blends artisanal methods with modern industrial processes, producing high-quality snacks under the trusted brand “Sol de Alba.”
Recognized for its dedication to taste, authenticity, and cultural heritage, Sol de Alba is a staple in Spanish households and increasingly present in international markets.
Core Business
Sol de Alba specializes in the roasting and packaging of traditional Spanish snacks, with a core focus on:
- Roasted sunflower seeds in regional flavor styles
- Crunchy corn and nut-based snacks
- Traditional Andalusian snack assortments
- Private label and co-manufacturing services for retail chains
The company combines traditional Mediterranean flavors with contemporary production standards to ensure consistent quality across large volumes.
Product & Service Offerings
Sol de Alba’s extensive product catalog is centered around signature roasted products and native Spanish snacking traditions:
1. Sunflower Seeds
- Pipas de la Paz: A signature offering with a mild, nostalgic flavor
- Pipas Sevillanas: Traditional Sevillian-style roasted sunflower seeds
- Pipas Malagueñas: Coastal Malaga-style seeds with a saltier finish
2. Corn-Based Snacks
- Maíz Crujiente: Extra-crunchy corn nuts roasted with Mediterranean seasoning
3. Nut Mixes
- Potaje: A hearty snack mix inspired by Andalusian stews with beans, chickpeas, and other legumes
4. Other Products
- Roasted almonds, hazelnuts, peanuts, and assorted snack blends
Each product is roasted in-house and packaged using food-grade, shelf-stable technology, ensuring optimal freshness and long shelf life.
Specialisation and USP
Sol de Alba’s success lies in its unique blend of tradition, quality, and regional authenticity:
- Regional Spanish flavors that evoke culinary nostalgia
- Slow-roasting techniques that enhance aroma and crunch
- Premium seed selection and seasoning consistency
- Custom packaging formats for retail, horeca, and export channels
- Sustainable and minimal processing practices retaining natural taste
The company is positioned as a culturally rich and flavor-driven brand in a highly commoditized snack category.
Financials
As a privately owned company, detailed financial data is not publicly available. However, indicators suggest:
- Over 40 years of uninterrupted production and market growth
- Established distribution channels throughout Spain and select international markets
- Ongoing expansion into export markets in Europe and Latin America
The company has maintained resilience through economic fluctuations by focusing on product quality and loyal domestic consumption.
Shipment Records
Based on industry export insights:
- Primary export destinations: France, Portugal, Germany, and Latin American markets
- Top exported SKUs: Pipas Sevillanas and Maíz Crujiente
- Annual shipment volume: Estimated several hundred metric tons of roasted seed-based snacks
- Distribution partners: Specialty food distributors, supermarket chains, and cultural retailers
Sol de Alba’s products are exported under both its own brand and white-label agreements.
Target Market
The brand targets:
- Traditional snack consumers in Spain with cultural attachment to sunflower seeds and legumes
- Health-conscious and nostalgic snackers seeking minimally processed snacks
- International diaspora and Mediterranean food retailers
- Private label clients across Europe looking for authentic Spanish snack lines
Its versatility in packaging and product mix makes it suitable for convenience, retail, and specialty segments.
Capabilities
- High-capacity roasting and packing facility in Peligros, Granada
- ISO-compliant food safety systems
- Flexible batch production for large and small order volumes
- R&D unit for flavor and format development
- Export-ready logistics infrastructure
These capabilities enable Sol de Alba to serve domestic and international markets with agility and consistency.
Certifications and Compliance
- HACCP and ISO 22000-certified production facility
- Spanish Ministry of Agriculture-compliant labeling and food safety
- Kosher certification available on selected SKUs
- Environmentally responsible packaging solutions
Sol de Alba ensures full traceability and compliance with EU and international food regulations.
Customer Testimonials
Customer satisfaction is evident through the brand’s legacy and social feedback:
- “A taste of Spanish tradition in every bite.”
- “Nothing beats Pipas de la Paz while watching football — they’re iconic!”
- “The only seeds we trust — flavor and crunch are unmatched.”
Long-term brand loyalty and generational consumer trust continue to drive its growth.
Major Achievements
- Over 40 years in continuous operation with nationwide retail presence
- Established “Pipas de la Paz” as a culturally iconic product in Spain
- Introduced regional seed flavors into mainstream packaged goods
- Expanded into EU and Latin American markets under Sol de Alba label
- Maintained artisanal quality while scaling up industrially
Tostaderos Sol de Alba S.L. exemplifies Spanish snack heritage through authentic flavors, responsible production, and generational brand loyalty.
