BecksCocoa is a German high-end organic cocoa beverage brand headquartered in Stephanskirchen, Bavaria. Since its establishment by Michael Beck in 2005, it has been committed to creating a series of hot cocoa products with unique flavor, natural purity and strong cultural atmosphere. With the concept of "the aroma of cocoa is also the seasoning of life", BecksCocoa combines global high-quality cocoa beans with European creative flavors, becoming a unique brand representative in the European boutique beverage market.
Company Profile and Development History
- Founder: Michael Beck
- Founded: 2005
- Headquarters: Stephanskirchen, Germany
- Business Coverage: Germany, Austria, Switzerland, the Netherlands, France, Japan, China, South Korea and other countries and regions
- Annual Sales (estimated in 2023): Approximately 3.2 million euros
- Chinese Market: Entered through import trade, active in boutique coffee shops, e-commerce platforms and organic supermarkets
BecksCocoa is a leader in the German organic beverage and coffee companion products market segment, and is a designated supply brand for many independent coffee shops and high-end retail channels (such as Alnatura, Bio Company, Edeka).
Product categories and flavor matrix
BecksCocoa focuses on the creative hot cocoa series with organic certification, and continues to expand the categories and flavors of beverages:
Cocoa Series (Cocoa Specialties)
- Criollo (100% pure cocoa, zero sugar formula)
- Amydala (almond flavor, imitation marzipan flavor)
- Choc Orange (orange peel and ginger flavor)
- Chill Bill (chocolate chili combination)
- Sinnerman (cinnamon cardamom compound spice)
- The Fudge (cream caramel)
- T.E. Lawrence (mocha flavor)
- Before Nine (mint chocolate)
- Especial Series: limited-edition series of origin, including Vietnamese (No.3) and Dominican (No.4) cocoa beans
Chai & Frappé
- Chai Om (traditional Indian spice tea)
- Frappé Nude (Coconut Vanilla)
- White Wedding (White Chocolate Coconut Blend)
Cocoa-Nut Creams (Spread Series)
- Dschanduia (Hazelnut Paste)
- Wellutata (Cashew Paste)
Gift Box Series
- Trial Box: Contains 16 Hot Cocoa Experience Packs
- Advent Calendar Set
- Breakfast Combo Pack
Product Advantages and Formula Features
- Natural Ingredients: No Artificial Flavors, Preservatives or Colors
- Low Sugar or Sugar-Free Options: Suitable for Healthy Sugar Control People
- 100% Organic Cocoa Beans: Mostly from Fair Trade Farms in South America and Africa
- Flavor Innovation: Combined with spices, nuts, fruits, coffee and other traditional European desserts for flavoring
International Market and Export Performance
BecksCocoa has registered trademarks in many countries around the world and established an agency system:
- Exports account for total sales ratio: about 45%
- Sales growth rate in the Chinese market in 2023: +68%
- Main sales channels: Tmall Global, JD Import Supermarket, niche boutique coffee shops, coffee training schools
In the Chinese market, with the "new experience of high-quality cocoa drinks" as the positioning, a stable consumer group has gradually been formed, and the main customers are mid- to high-end urban consumers aged 25-40.
Brand influence and communication
- Instagram followers: over 28,000
- Facebook monthly active user coverage: >40,000
- The brand has appeared in German food magazines such as "Feinschmecker" and "Der Standard"
- Won Great Taste Award, Biofach Best Organic Product Nomination Award
Certification and sustainable development
- EU Organic Food Certification (EU Organic)
- Fair Trade Raw Material Procurement
- Some products use biodegradable and environmentally friendly packaging
- All production plants follow the HACCP food safety management system
BecksCocoa shows great concern for sustainable cocoa cultivation and regularly participates in technical support projects for small farmers in Central America and Africa to ensure environmental protection and humanistic responsibility of the industry chain.
Strategic direction and future development
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Expanding the Asian market: plans to set up local warehouses and e-commerce channels in China and South Korea
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Strengthening B2B business: Cooperating with coffee shops and hotel brands for customized packaging
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Innovative flavor development: It is expected that 5 new flavors and alternative product lines for dairy-free people will be launched by 2025
BecksCocoa is gradually building a high-end cocoa beverage ecosystem that combines taste art, organic culture and lifestyle experience around the world. The brand represents not only hot drinks, but also a philosophy of life that is warm, secure and sensory.
