Body Shape Corporation Group Co., Ltd. is a leading Thai health and wellness brand headquartered in Pathum Thani, Thailand. Known for its diverse range of functional beverages, dietary supplements, and natural health products, Body Shape has become a household name among wellness-focused consumers in Southeast Asia. The company operates under a vision of combining innovation, nutrition, and accessibility to improve personal health and beauty outcomes.
Company Background
Founded by Khun Thanyaporn Rungvikrai, Body Shape Corporation Group has built a vertically integrated model encompassing product development, online and retail distribution, and digital engagement. The company has successfully merged traditional herbal knowledge with modern food science, resulting in a range of highly differentiated consumer health products.
Core Business Areas
1. Functional Beverages
Body Shape’s beverage portfolio blends wellness ingredients with taste and convenience. Products include:
- Coffee L-Carnitine – Promotes fat metabolism and energy
- Coffee Chia Seed – Adds omega-3 and fiber for digestive health
- Coffee M – MCT oil-enhanced coffee for ketogenic consumers
- Dark Chocolate Drink – Antioxidant-rich and metabolism-boosting
2. Detox & Dietary Supplements
- EZE D'tokz Shake Tropical Sunrise – All-in-one detox shake
- EZE Jellytokz – Ready-to-eat detox jelly available in flavors such as Tamarind Plum and Mixed Berry
- EZE Chiatox – Fiber-rich chia detox powder
3. Organic Superfoods
- Organic Psyllium Husk
- Organic White Quinoa
- Organic Chia Seed
These products cater to modern dietary needs and support digestion, weight control, and cardiovascular health.
4. Hair & Beauty Products
Under the Yodsang brand, Body Shape also markets hair care solutions formulated with traditional Thai herbs and modern extraction techniques for hair growth and scalp health.
Unique Selling Proposition
- Scientific Formulation: Products are developed using certified food science labs and comply with Thai FDA regulations.
- Clean Label Promise: Sugar-free, gluten-free, and non-GMO formulations across many SKUs.
- Flavor + Function: Combines health benefits with enjoyable tastes to increase consumer adherence.
- Digital Engagement: Strong presence on YouTube and Instagram for influencer-led product education and lifestyle marketing.
Market Reach
Domestic Distribution:
- E-commerce via bodyshape.co.th and LINE Official
- Presence in health stores and fitness centers across Thailand
- Regular features on Lazada and Shopee Health Supermarkets
Export Markets:
- Malaysia
- Singapore
- Vietnam
- UAE (via cross-border eCommerce)
Sales Metrics:
- Annual Turnover (2023 Estimate): Over THB 150 million (~USD 4.3 million)
- Product Units Sold Annually: Estimated 3.5 million units
- Repeat Purchase Rate: Over 60% of e-commerce customers reorder within 60 days
Certifications and Compliance
- Certified by Thai Food and Drug Administration (FDA)
- GMP-certified production facilities
- Halal-certified for select SKUs to meet religious compliance in Islamic markets
Customer Testimonials
“The Coffee L-Carnitine from Body Shape is now a daily staple for me. I’ve seen improvements in both energy and digestion.”
— Araya P., Bangkok-based fitness trainer
“EZE Jellytokz is not only effective but also fun to consume. It’s unlike any detox I’ve tried before.”
— Siti N., Online Health Retailer in Malaysia
Innovation and Product Development
- R&D Pipeline: New products under the Pranali brand focusing on gut microbiome health
- Sustainability: Packaging now includes biodegradable materials in 20% of SKUs
- Tech Integration: Mobile-first wellness tracking and purchase recommendations under development
Awards and Recognition
- Top 10 Functional Food Brands in Thailand – 2023 by Thai Wellness Index
- Finalist in ASEAN Women-Led Enterprise Awards (2022)
- Partnered with local universities for clinical efficacy trials on select detox formulas
Brands Operated
- Body Shape – Core health and detox portfolio
- Yodsang – Natural beauty and haircare
- Pranali – Emerging premium wellness and microbiome products
Body Shape Corporation Group Co., Ltd. continues to pioneer Thailand’s functional food and wellness space with a data-driven approach to nutrition, beauty, and lifestyle enhancement. Through innovation, consumer trust, and accessible health solutions, the company is establishing itself as a leading wellness brand in the ASEAN market and beyond.
