Exhibiting at Thaifex - Anuga Asia 2025

Sweetchew By MN Co., Ltd. is a premium Thai bakery and snack manufacturer headquartered in Pak Kret, Thailand. Renowned for blending European dessert craftsmanship with Thai culinary finesse, the company produces artisanal sweets and snacks under the brand Sweetchew, catering to both domestic and export markets.

Core Business and Offerings

Sweetchew By MN Co., Ltd. specializes in producing and distributing premium handcrafted bakery snacks, with a primary focus on:

• Stroopwafels:

  • Original Caramel
  • Chocolate Caramel
  • Mini Stroopwafels
  • Mini Chocolate Stroopwafels

• Brownie Crisps:

  • Dark Chocolate
  • Cappuccino

• Caramel Cornflakes:

  • With Cashew Nuts and Raisins

• Gift Sets:

  • Premium selections combining mini stroopwafels and caramel cornflakes, tailored for corporate gifting and special occasions

These products are developed with high-quality ingredients, appealing to consumers who value indulgent yet thoughtfully crafted snacks.

Specialization and Unique Selling Proposition

Sweetchew stands out for its:

• Artisanal Production Methods: Combining European baking techniques with Thai creativity.
• Premium Ingredients: Sourcing high-grade cocoa, nuts, and dairy to ensure product excellence.
• Gift-Ready Packaging: Products are elegantly presented, making them ideal for retail gifting and premium exports.
• Flavor Innovation: Introducing unique blends such as Cappuccino Brownie Crisps and Chocolate Caramel Stroopwafels.

Financial Performance and Business Strength

Although detailed financials are not disclosed, Sweetchew’s brand positioning in the gourmet snack category and active participation in international food expos suggest a growing revenue stream. Their distribution channels include:

• Specialty food stores in Thailand
• Corporate gifting partnerships
• Exports to regional markets including Japan and Singapore

Shipment and Export Records

According to trade listings and exhibition records, Sweetchew products are exported to:

• Japan
• Singapore
• Malaysia

Export orders are generally for mini stroopwafels and caramel cornflakes, with consistent packaging tailored to comply with local labeling and food safety regulations. The company leverages cold chain logistics for freshness where necessary.

Target Market

Sweetchew targets:

• High-end retailers and gourmet stores
• Hotel minibars and airlines
• Corporate clients for premium gifting
• Online snack retailers in Southeast Asia

Capabilities

• In-house Product Development Team focused on dessert and snack innovation
• Mid-scale Artisanal Production Facility in Pak Kret
• Custom Packaging Solutions for seasonal, private label, and gifting markets
• Flexible Order Handling suitable for both small boutique orders and bulk corporate demands

Certifications and Compliance

Sweetchew adheres to Thai FDA and GMP standards, ensuring their production environment meets stringent hygiene and food safety protocols. Plans to acquire additional international certifications (e.g., HACCP) are underway to support broader export ambitions.

Customer Testimonials

Reviews from trade fairs and consumer platforms reflect high satisfaction:

“The best stroopwafels I’ve tasted outside of the Netherlands! Crispy, buttery, and with a rich caramel center.” – Food fair attendee, Singapore

“We used Sweetchew’s gift sets for our corporate New Year hampers and received excellent client feedback.” – Marketing Manager, Thai bank

Major Achievements

• Recognized Brand at THAIFEX and other Asian food innovation exhibitions
• Gourmet Product Line praised by food bloggers and dessert connoisseurs
• Expansion into Gifting Sector with customizable, seasonal packaging
• Growth in Export Markets through high-end distribution channels

Sweetchew By MN Co., Ltd. is redefining the Thai bakery and snack landscape with its focus on European-style treats, uncompromised quality, and elegant presentation, making it a go-to brand for indulgence and refined snacking experiences.