Product Offerings
Products:
Classic Cocktails: Classic Mojito, Classic Margarita, Espresso Martini, Passionfruit Martini, Cantarito Paloma
New Flavours: Cosmo, Whisky Sour, Strawberry Daiquiri, Watermelon Margarita, Long Island Iced Tea
BrewDog Distilling Co: Wonderland Cocktails is the ready-to-drink (RTD) cocktail arm of BrewDog, one of the UK’s most iconic beverage innovators. Based in Ellon, Scotland, Wonderland Cocktails was launched to combine the brand’s rebellious spirit with the booming demand for premium, bar-quality cocktails in convenient formats. The range is designed and produced by BrewDog Distilling Co., BrewDog’s in-house spirits division, led by industry veteran Steven Kersley.
Company Overview
Wonderland Cocktails brings together premium spirits, natural ingredients, and mixologist-curated recipes into vibrant, recyclable cans. Created to meet the evolving demands of consumers who seek quality, convenience, and sustainability, Wonderland has quickly become a standout in the competitive RTD cocktail segment.
Product Portfolio
Classic Cocktails
- Classic Mojito
- Classic Margarita
- Espresso Martini
- Passionfruit Martini
- Cantarito Paloma
These drinks offer true-to-bar flavor, made using real fruit juices, in-house distilled spirits, and minimal sugar.
New Flavours
- Cosmo
- Whisky Sour
- Strawberry Daiquiri
- Watermelon Margarita
- Long Island Iced Tea
These additions reflect consumer trends toward adventurous flavors and seasonally inspired mixes. All cocktails are available in sleek 250ml or 330ml cans, with ABV ranging from 4.5% to 14%.
Key Product Features
- 100% Natural Ingredients: No artificial sweeteners or preservatives
- Distilled In-House: Using BrewDog’s proprietary gin, vodka, and rum
- Recyclable Packaging: Fully recyclable aluminum cans with sustainable ink
- Shelf Stable: 12-month ambient shelf life
Market Reach
Wonderland Cocktails is available through:
- BrewDog Bars & E-commerce
- UK Retailers: Including Tesco, Morrisons, and independent bottle shops
- Hospitality Venues: Concert arenas, hotels, and casual dining chains
- Export Markets: Distributed to over 10 international markets including:
- Germany
- Ireland
- Spain
- Sweden
- Netherlands
BrewDog’s existing global distribution network enables fast scaling across channels.
Production Capabilities
- Facility: Ellon Distillery, one of the most sustainable distilleries in the UK
- RTD Production Capacity: Over 1 million cans/month
- Automated Filling Lines: ISO-certified for beverage safety and quality
- Private Label Offering: Available for hospitality and retail partnerships
Financial & Market Performance
Industry data and BrewDog Group financials suggest:
- Estimated Annual Wonderland Revenue: £5–7 million
- RTD Division YOY Growth: 80%+ from 2021 to 2023
- Top SKUs: Espresso Martini and Passionfruit Martini (accounting for 45% of total RTD sales)
- Customer Retention Rate: 70% for e-commerce DTC channel
Sustainability & Innovation
- Zero-Landfill Production Site
- Carbon Negative Company: BrewDog offsets more than it emits
- Locally Sourced Botanicals and Ingredients
- Plastic-Free Distribution Channels: Supported by recycled cardboard packaging
Wonderland’s development aligns with BrewDog’s corporate sustainability pledge, “Make Earth Great Again.”
Certifications & Compliance
- SALSA Certified Production
- BRCGS Accreditation for Global Food Safety
- Vegan-Friendly and Gluten-Free labelling for all applicable SKUs
- Compliant with EU/UK Spirit and Alcohol Labeling Regulations
Shipment & Export Insights
According to international trade platforms:
- Monthly Export Volumes: 15+ pallets to EU and North America
- Distribution Partners: 20+ across Europe
- Lead Time: 2–5 days in UK, 7–10 days within EU
- Export Channels: Wholesale, direct retail, and on-premise venues
Customer Testimonials
“Wonderland is exactly what our customers want—great tasting cocktails, sustainably packed, and always consistent.”
— Director of Food & Beverage, UK Hospitality Chain
“The Espresso Martini is as good as anything we’ve had in a high-end bar—and it’s in a can!”
— Verified Customer, BrewDog E-commerce Platform
Recognition & Awards
- Gold – IWSC RTD Spirits 2022 for Espresso Martini
- Finalist – Grocer New Product Awards 2023
- Best Sustainable Product – UK Spirits Innovation Awards 2023
- Featured Product Line – BrewDog’s Flagship Bars Globally
Wonderland Cocktails by BrewDog Distilling Co. is redefining the premium RTD experience through bold innovation, craft spirit integration, and a fierce commitment to environmental responsibility. Positioned at the intersection of quality, convenience, and conscious consumption, Wonderland continues to disrupt and lead in the global cocktail revolution.