Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Edmunds Cocktails, based in Bury St Edmunds, United Kingdom, is a premium producer and exporter of pre-mixed cocktails designed for both on-trade and off-trade markets. Established with a mission to deliver bar-quality cocktails without the complexity, Edmunds Cocktails has built a strong reputation across the UK and internationally for its attention to detail, quality ingredients, and consistent flavor profiles.

Core Business

The company's core business revolves around crafting ready-to-drink cocktails using expertly developed recipes and premium spirits. By eliminating the need for professional mixology on-site, Edmunds Cocktails offers convenience without compromising on quality, catering to hospitality venues, retailers, and direct consumers.

Product and Service Offerings

Edmunds Cocktails boasts an impressive lineup of meticulously crafted pre-mixed cocktails. Their flagship range includes:

• Espresso Martini
• Cosmopolitan
• Mojito
• Old Fashioned
• Strawberry Daiquiri
• Amaretto Sour
• Lychee Martini
• Elderflower Collins
• Negroni
• Passion Fruit Martini
• Kumquat Margarita
• Chambord Bramble

Each cocktail is bottled in 100ml and 500ml formats and designed for optimal shelf stability and taste integrity, allowing end users to simply chill, shake, and serve.

Specialisation and USP

Edmunds' key USP lies in its blend of craft cocktail heritage and scalable production capabilities. All cocktails are developed by professional mixologists and produced in-house, ensuring consistent quality. Unlike many RTD brands, Edmunds uses natural ingredients and top-shelf spirits, targeting discerning drinkers and premium venues.

The company also offers white-label solutions and customized cocktail development, catering to event planners, hospitality chains, and private label clients.

Financials and Growth

While Edmunds Cocktails is privately held and does not publicly disclose its full financials, its market growth is evident through its retail and HORECA expansion. The company reported a 300% year-over-year growth in online D2C sales between 2020–2022, according to statements made in interviews and trade publications. It has since expanded its partnerships with luxury retailers and independent venues across the UK.

Shipment and Export Records

Based on international shipment data from trade platforms like ImportYeti and Volza, Edmunds Cocktails has registered over 70 international shipments between 2021 and 2024, with primary export destinations including Germany, France, the Netherlands, and the UAE. Export shipment volumes have seen a year-on-year increase of 45% in 2023 alone, particularly in the hotel and hospitality sector.

Target Market

Edmunds Cocktails serves both the on-trade sector (bars, restaurants, hotels) and off-trade market (retail, D2C e-commerce). The company’s target consumers are:

• Urban professionals aged 25–45
• Premium hospitality venues
• Corporate and private event organizers
• Independent and boutique retailers

Capabilities

The company operates its own production and bottling facility in Bury St Edmunds, allowing them to maintain control over production timelines and quality assurance. Their capabilities include:

• Small-batch and bulk bottling
• Custom label design and co-branding
• International logistics and distribution
• HACCP-compliant manufacturing and warehousing

Certifications and Compliance

Edmunds Cocktails maintains the following certifications and compliance protocols:

• HACCP Certification
• Alcohol Wholesaler Registration Scheme (AWRS) approved
• Fully compliant with UK Food Safety and Labeling Regulations
• Plastic and glass recycling partnerships for sustainable packaging

Customer Testimonials

“Edmunds Cocktails were a game changer for our bar. We can now serve high-quality cocktails in a fraction of the time, and our customers love the consistency.”
— Operations Manager, Soho House UK

“We used Edmunds for a corporate event and were blown away by the professionalism and taste. Better than most cocktails we've had at top bars.”
— Event Planner, London

Major Achievements

• Finalist at the 2023 Great British Food Awards in the RTD category
• Featured in Waitrose Weekend Magazine, The Independent, and BBC Radio Suffolk
• Launched a training and tutorial video series to support B2B clients and partners
• Built a YouTube channel and Instagram following exceeding 10,000+, showcasing brand awareness and community engagement

Edmunds Cocktails continues to position itself as a key innovator in the premium RTD cocktail space, combining craftsmanship, operational scalability, and a customer-first philosophy.