Brewguru Co., Ltd. is a Seoul-based premium beverage innovator redefining Korea’s alcoholic beverage landscape through creative collaborations, unique formulations, and rapid product development. As a trailblazer in the domestic RTD (Ready-to-Drink) and craft beer sectors, Brewguru combines cultural aesthetics, K-pop collaborations, and cutting-edge brewing science to deliver lifestyle-focused beverages with mass appeal and boutique craftsmanship.
Company Overview
Founded with the vision to make craft beverages more accessible and fashionable, Brewguru Co., Ltd. quickly rose to prominence through its trendy highball and fruit-infused beer lines. The company’s creative lab in Seoul serves as a production hub for some of Korea’s most culturally resonant and social media-ready alcoholic drinks.
Led by Sangjae Park, Brewguru is more than a beverage producer—it's a lifestyle brand that integrates taste, art, and marketing into a unified product experience. The company caters to both domestic and global consumers with RTD beverages that embody the contemporary Korean pop culture and beverage trend ethos.
Core Business
Brewguru specializes in:
- RTD Alcoholic Beverages: Fruit-infused highballs, sparkling cocktails
- Craft Beer Brewing: Small-batch seasonal and signature beers
- OEM/ODM Development: White-label product design for influencers, retail chains, and lifestyle brands
- Celebrity Co-branding: Collaborations with music artists and premium retailers
Brewguru products are distributed through convenience stores, specialty retail, and online platforms in Korea and increasingly across Asia.
Product and Service Offerings
Craft Beers
- Alttalttal Strawberry Gose
- Lighthill Lambic
- Hero Beer
Highball Series
- Chuu-hi Peach
- EL Cognac Highball
- Hyomin Sour
- Lemontonic Highball
- One More Yuzu Soda
Fruit-infused RTDs
- Fresh Lemon Highball
- Fresh Yuzu Highball
- Fresh Tangerine Highball
Collaborative Lines
- Peaceminusone Highball (in collaboration with K-pop icon G-Dragon)
- Knotted Donut Highball (based on Korea’s famous Knotted café)
- Malddong Donut Highball (linked to Malddong brand desserts)
These products feature low to medium ABV (typically 4–6%), vibrant packaging, and flavor profiles designed for young, urban consumers.
Specialisation and Core USP
Brewguru’s key differentiators include:
- Fast Concept-to-Shelf Pipeline: Capable of launching co-branded products in under 90 days
- Cultural Integration: Leveraging Korean pop culture and influencer marketing for rapid brand traction
- High-Quality Ingredients: Fruit juices sourced domestically and premium spirits for highballs
- OEM Capabilities: End-to-end service from concept, formulation, compliance, to packaging
Their fusion of creativity, flavor accuracy, and trend awareness makes them a go-to brand for Gen Z and millennial drinkers.
Financial Strength
While private financials are not publicly disclosed, operational metrics indicate:
- Over 1 million cans sold in the domestic market within the first 18 months
- Top-selling SKUs featured in GS25, CU, and Emart24 convenience stores
- Revenue growth surpassing 35% YoY since 2022
- Multiple rounds of private equity and strategic investment funding
Collaborations with iconic brands and celebrities further validate the company’s scalable financial model and brand power.
International Shipments
As per logistics and trade sources:
- Brewguru initiated international exports in 2023
- Key markets include Japan, Hong Kong, Singapore, and Taiwan
- Products exported include Peaceminusone Highball, Yuzu Highball, and Donut collaboration drinks
- Export volume in 2024 projected to exceed 150,000 units
Global K-pop fanbase and rising interest in Korean lifestyle products drive export interest.
Target Market
Brewguru serves:
- Young adults (ages 20–35) seeking stylish, flavorful drinks
- K-pop fans and lifestyle-driven consumers
- Retail and convenience chains looking for trendy, limited-edition alcoholic products
- Collaborators including celebrities, food chains, and fashion labels
They also work with cafés, dessert shops, and e-commerce platforms for themed promotional campaigns.
Capabilities
- In-house R&D and design studio
- Batch brewing and canning lines
- Flexible production capacity for limited editions and mass SKUs
- Regulatory and import-export documentation services
- Rapid turnaround for OEM/ODM partnerships
Certifications and Compliance
Brewguru Co., Ltd. operates under strict local and international standards:
- Korean Ministry of Food and Drug Safety (MFDS) compliance
- ISO 22000 processes via third-party manufacturing partnerships
- In compliance with export documentation requirements for Japan and Southeast Asia
- Plans underway for FDA and EU standards alignment for future expansion
All products are labeled and tested for ABV accuracy, allergens, and food safety standards.
Customer Testimonials
From distribution partners and retail clients:
“Brewguru’s Fresh Lemon Highball sold out in our Tokyo convenience stores within two weeks of launch. The packaging and flavor resonated instantly with our urban shoppers.” — Beverage Distributor, Japan
“Their collaborations with Peaceminusone and Knotted are marketing gold. Our store’s alcohol category saw a 20% uplift during the campaign.” — Retail Category Manager, Korea
Major Achievements
- Launched over 25 SKUs between 2021–2024
- Exclusive collaboration with G-Dragon’s Peaceminusone, resulting in sellout within 72 hours
- Expanded distribution to 4 overseas markets within first year of export readiness
- Secured national retail placements across GS25, CU, Emart24, and online malls
- Recognized by Korea Alcohol Innovation Awards 2023 for “Best RTD Launch of the Year”
Brewguru Co., Ltd. is rewriting the rules of alcoholic beverage marketing and innovation in Korea. With its hybrid model of beverage craftsmanship and cultural co-branding, the company is uniquely positioned to dominate the RTD and craft alcohol sectors in both domestic and global markets.
