Exhibiting at HOTELEX Shanghai 2025

BRITA China Co., Ltd., a wholly owned subsidiary of BRITA GmbH, is a global leader in drinking water filtration and optimization solutions. Operating from its China headquarters in Shanghai, the company offers a comprehensive range of residential and commercial water filtration products tailored to local and international water quality standards. As part of BRITA’s global network, the China division plays a pivotal role in expanding the group’s footprint in Asia-Pacific markets.

Company Overview

Founded in 1966 in Germany, BRITA GmbH is a family-owned company that has become synonymous with household water filtration. With operations in over 70 countries and a workforce exceeding 2,000 employees globally, BRITA has established itself as an innovator in water purification technologies. BRITA China was established to cater to the growing demand for high-quality water solutions in one of the world’s largest consumer markets.

Core Business

BRITA China’s operations are focused on:

• Designing, assembling, and distributing water filtration products
• Customizing solutions for households, hospitality, foodservice, and vending industries
• Providing customer and technical support for commercial water systems

The company offers both B2C and B2B solutions under the BRITA brand, supported by local sales, marketing, and after-sales teams.

Product and Service Offerings

Residential Solutions:

• Water Filter Jugs (MAXTRA+ cartridges, Style and Flow series)
• On-Tap Filters (On Tap and On Tap Pro V-MF models)
• Undersink Systems (mypure pro X series, mypure A1/B1)

Commercial & Professional Systems:

• PURITY C iQ for connected water monitoring
• PURITY Quell ST and PURITY Clean for coffee and steam applications
• PURITY Steam and PURITY Freshline for bakeries and fine dining

Filter Cartridges and Consumables:

• MAXTRA+ Filter Cartridges
• AquaGusto for coffee machines
• PURITY C, PURITY Finest, and PURITY Clean series for commercial applications

Digital Solutions:

• IoT-enabled monitoring for cartridge usage
• Online support and maintenance tools for professional installations

Specialisation and USP

BRITA’s key differentiators include:

• Proprietary filter technology, such as MicroFlow and multi-stage activated carbon filtration
• Smart filtration systems that optimize water for specific applications like espresso, vending, or dishwashing
• Sustainability initiatives, including cartridge recycling programs and reusable designs

BRITA China benefits from both localized customer insights and European R&D standards, enabling it to adapt products for local conditions.

Financials

Globally, BRITA GmbH reported revenues of over €600 million in 2023. While regional figures for BRITA China are not publicly disclosed, the Asia-Pacific region is among BRITA’s fastest-growing markets, contributing an estimated 15–20% of global revenue, with China being a strategic driver due to its population size, urbanization trends, and rising demand for clean water.

Shipment Records

Based on global trade platforms and import-export tracking tools:

• BRITA products are manufactured in Germany and China, with the China subsidiary focused on regional distribution
• Major import destinations from BRITA China include:
  • Japan
  • Singapore
  • Australia
  • South Korea
• Over 300 recorded shipments from China in the last two years, primarily involving PURITY and MAXTRA+ products

Target Market

BRITA China targets:

• Urban households seeking healthier drinking water
• Hospitality and F&B businesses including cafes, restaurants, and hotels
• Institutional buyers such as offices, hospitals, and educational campuses
• Commercial equipment integrators for vending and professional kitchen equipment

The company also serves OEM and distribution clients for private-label applications.

Capabilities

BRITA China operates through:

• Regional assembly facilities for jugs and cartridge units
• Dedicated technical sales teams for B2B water optimization solutions
• Local testing and certification labs to comply with Chinese water standards
• E-commerce channels for direct consumer reach (Tmall, JD.com)

Certifications and Compliance

BRITA China adheres to:

• ISO 9001 and ISO 14001
• NSF/ANSI certifications
• China GB standards for drinking water safety
• WRAS (Water Regulations Advisory Scheme) for the UK market

The company also supports environmental compliance through BPA-free materials and filter cartridge recycling initiatives.

Customer Testimonials

Numerous customers in China rate BRITA products highly for:

• Ease of use and setup
• Noticeable taste improvement
• Value-for-money over bottled water

Business clients, including well-known coffee chains, praise BRITA’s commercial water systems for reducing scaling issues and prolonging equipment life.

Major Achievements

• Establishment of BRITA’s Asia-Pacific HQ in Shanghai
• Launch of the PURITY C iQ smart filter with real-time monitoring
• Partnered with major cafe chains and hotels across Tier 1 Chinese cities
• Recognition for sustainable water solutions at several Chinese trade exhibitions