Exhibiting at International Food & Drink Event (IFE) 2025

Brix Distillers is a Sydney-based craft distillery that has emerged as a bold innovator in Australia’s growing rum industry. Founded in 2017, the company is dedicated to reinventing Australian rum with premium ingredients, small-batch production, and a distinctive local flair. By combining traditional Caribbean distillation techniques with uniquely Australian botanicals and native fruits, Brix has carved a niche for itself in both the spirits market and Sydney’s vibrant hospitality scene.

Core Business

At its core, Brix Distillers operates as a boutique rum producer and distillery bar, offering a full-circle rum experience—from fermentation and distillation to tasting and direct-to-consumer sales. Their operations include:

• Craft rum distillation using Australian sugarcane
• On-site bar and restaurant featuring rum-inspired cocktails and menus
• Bottling and distribution of premium rums and RTD beverages
• Rum education and tasting events

Product & Service Offerings

Brix has built a diverse portfolio of artisanal rum products and ready-to-drink (RTD) cocktails:

• Signature Rums

  • Brix Australian Rum: Aged and blended rum highlighting sugarcane molasses and native oak
  • Brix Spiced Rum: Infused with Australian spices, citrus peel, and native bush botanicals
  • Brix Cane Spirit: Unaged rum offering grassy, tropical freshness
  • Brix Australian Mango Rum: Seasonal limited-edition rum infused with fresh Queensland mangoes

• Ready-to-Drink Cocktails

  • Spiced Ginger Beer & Native Finger Lime
  • Peach & Ruby Grapefruit Sparkling Cocktail
  • Spiced Blood Orange Sparkling Cocktail

• Merchandise

  • Apparel: Mango Rum Tee, Bin Chicken Tee, Classic Tee
  • Accessories: Brix Cap, Tote Bags

• Experiences

  • Distillery tours
  • Rum masterclasses and tastings
  • On-site cocktail bar and kitchen featuring curated menus

Specialisation and USP

Brix Distillers sets itself apart through a focused mission to redefine Australian rum. Their unique selling propositions include:

• Australian Sourcing: All rums are made from Australian sugarcane and local ingredients
• Handcrafted Production: Every batch is fermented, distilled, aged, and bottled in-house
• Experimental Innovation: Regularly releasing small-batch and seasonal rum expressions
• Hospitality Integration: Operating a full-service bar and event space to create immersive brand engagement

Brix is one of the few rum distilleries in Australia offering a consumer-facing bar experience co-located with production, allowing for real-time education and product feedback.

Financial Insights

As a privately held company, Brix Distillers does not publicly disclose detailed financials. However, based on market performance and retail presence, the brand is estimated to be one of the top five premium craft rum producers in Australia. Key financial indicators include:

• Rapid growth in direct-to-consumer sales since the COVID-19 shift to online platforms
• Expansion into nationwide distribution through boutique liquor stores and hospitality partners
• Strategic partnership with retail distributors like BoozeBud and Dan Murphy’s

Shipment and Export Activity

Brix Distillers currently focuses on domestic sales within Australia, but has begun exploring select international markets:

• Trial export shipments to New Zealand and Singapore initiated in 2023
• Participation in global spirits events and awards to expand brand recognition

Although small in scale, these efforts mark Brix's entry into global premium rum markets.

Target Market

Brix targets discerning spirit consumers who value craftsmanship, origin, and experience:

• Millennial and Gen Z consumers interested in craft spirits
• Cocktail enthusiasts and home bartenders
• Hospitality venues seeking premium local rum options
• International buyers of Australian artisan spirits

Their Sydney distillery bar also attracts tourists and locals seeking immersive tasting experiences.

Capabilities

• 1,200-litre custom-built pot still for batch distillation
• On-site blending and ageing with ex-wine and sherry barrels
• Small-batch experimentation lab
• Digital D2C platform integrated with nationwide delivery
• Licensed venue with kitchen and event space

Certifications & Compliance

• AIP (Australian Independent Producers) accredited
• Licensed by the NSW Food Authority and Liquor & Gaming NSW
• Operates under full compliance with Australian excise and food safety laws

Customer Testimonials

“The Brix Spiced Rum is the best we’ve ever tasted—locally made, rich, and perfectly balanced. Can’t go back to imports now.”
– Jason R., Sydney

“Incredible venue and even better rum. The Cane Spirit makes amazing daiquiris.”
– Emma T., Hospitality Professional

Major Achievements

• Featured in Australian Bartender Magazine and Time Out Sydney as a top craft distillery
• Awarded Gold Medal at the 2022 Melbourne International Spirits Competition
• Shortlisted in the Best Distillery Experience category by Concrete Playground
• Collaborated with Sydney venues for limited-edition cocktail menus
• Successfully launched seasonal rum expressions, including Mango and Spiced variants with rapid sell-out rates

Brix Distillers continues to lead Australia’s new-age rum renaissance by marrying traditional distilling artistry with bold, local innovation—offering both a world-class spirit and a story that resonates with modern Australian identity.