Exhibiting at International Food & Drink Event (IFE) 2025

Piston Distillery Limited, headquartered in Cheltenham, United Kingdom, is a modern British craft distillery renowned for its innovative spirit expressions and distinctive brand identity. Since its founding, Piston has emerged as a disruptive force in the premium spirits market by combining classic distilling techniques with bold flavor experimentation and striking automotive-inspired branding.

Operating under the ethos of precision, power, and performance, Piston Distillery reflects its industrial heritage and engineering roots in both product design and production philosophy. Every spirit is handcrafted in small batches, emphasizing quality, innovation, and aesthetic appeal.

Core Products and Distinctive Flavors

Piston Distillery has developed an eclectic portfolio of craft gins, vodkas, and tequilas, each carefully crafted with unique botanicals and infusions:

Gin Collection:

• London Dry Gin: A classic 14-botanical gin, crisp and balanced.
• Ginger Gin: Bold infusion of ginger, designed for distinctive cocktails.
• Forêt Noire Gin: A Black Forest-inspired recipe with rich, deep notes.
• Douglas Fir Infused Gin: Infused with real Douglas Fir needles for an earthy finish.
• Strawberry & Hibiscus Gin: Fruity and floral, with a vibrant pink hue.
• Oak Aged Gin: Rested in oak barrels for a smooth, complex profile.
• Coffee Infused Gin: Rich and aromatic, blending juniper and dark roast.

Other Spirits:

• Signature Distilled Vodka: Triple-distilled for smoothness and clarity.
• Tequila Naranja: Orange-infused tequila with a citrus-forward profile.
• Café Piston: Coffee-infused tequila, ideal for espresso cocktails and digestifs.

Each spirit is available in a distinctive bottle featuring machined metal components and precision-etched branding, reinforcing the company's mechanical inspiration.

Manufacturing Capabilities

Piston Distillery operates with a focus on small-batch precision distilling:

• Custom copper stills used to extract essential oils and flavor from botanicals.
• Batch-controlled production ensures consistency in flavor and alcohol balance.
• In-house bottling and labeling for full brand control.
• Sustainable sourcing of botanicals, with a focus on local and natural ingredients.

Market Presence and Retail Strategy

Piston has cultivated a strong following in both the UK and selected export markets through:

• Direct-to-consumer sales via its e-commerce platform.
• Retail partnerships with upscale liquor stores, gift shops, and boutique outlets.
• On-trade distribution to bars, gastropubs, and premium cocktail venues.
• Seasonal and limited-edition releases to drive exclusivity and repeat purchase.

Piston’s packaging and product presentation make it a favorite for gifting and special occasions, further boosted by its strong social media presence and brand engagement.

Financial Growth and Sales Performance

While specific financials are not publicly disclosed, market indicators and trade press note:

• Year-over-year growth in D2C and B2B sales, fueled by product diversification and digital marketing.
• Increasing presence in high-end hospitality venues and cocktail bars in southern England.
• Average online product rating exceeding 4.7/5, reflecting high customer satisfaction.

Branding and Differentiation

Piston Distillery’s standout brand identity is built on:

• Mechanical design elements, echoing pistons and automotive engineering.
• High-end, collectible packaging, often repurposed by customers as décor.
• A storytelling approach connecting craftsmanship with power and precision.

This positioning appeals strongly to millennial and Gen X consumers seeking experiences and storytelling with their purchases.

Social Media and Digital Engagement

With over 10,000 followers on Instagram and active presence on Facebook, LinkedIn, and Twitter, Piston uses digital channels for:

• New product launches
• Brand storytelling and behind-the-scenes content
• Cocktail recipes and usage inspiration
• Customer interaction and contests

Their video showcasing the Tequila Naranja launch reached thousands of organic viewers and helped drive online conversions during the release period.

Events and Industry Recognition

Piston Distillery participates in local and national spirit festivals, tasting events, and holiday pop-ups. Their standout visual branding and bold flavor combinations frequently draw media and influencer attention.

• Featured in The Spirits Business, Gin Foundry, and regional publications
• Positive reviews from independent reviewers and mixologists
• Shortlisted in UK craft spirit awards for innovation and design

Commitment to Sustainability and Innovation

Piston Distillery is exploring initiatives such as:

• Lightweight and recyclable packaging
• Sourcing botanicals from regenerative farms
• Minimizing waste and water consumption in production

These efforts are aligned with evolving consumer expectations and sustainability-driven procurement from retail partners.

With a portfolio that fuses traditional British craftsmanship and bold innovation, Piston Distillery is a rising name in the premium spirits market, capturing the imagination of adventurous drinkers and design-conscious consumers alike.