Exhibiting at International Food & Drink Event (IFE) 2025

Seagull Spirits is a rising British craft distillery specializing in the small-batch production of premium spiced rum, flavored rum, and artisan gin. Known for its coastal identity and bold branding, Seagull Spirits has quickly made a name for itself in the UK’s fast-growing artisan spirits market through quality-focused distillation and innovative flavor profiles.

Company Overview

Founded with a passion for the sea and an ambition to shake up the traditional spirits category, Seagull Spirits embodies a distinctly British coastal spirit. The brand leverages the UK’s booming craft beverage movement and the global demand for premium, story-driven alcohol brands.

With products developed, bottled, and distributed from the UK, Seagull Spirits operates primarily through direct-to-consumer sales, independent retailers, and select bar and restaurant partnerships. The company focuses on authenticity, small-batch quality, and adventurous flavor profiles, with branding that appeals to modern drinkers seeking more than a generic bottle.

Product Portfolio

Seagull Spirits offers a concise yet impactful range of spirit products:

1. Seagull Spiced Rum

• A smooth Caribbean-style rum infused with a proprietary blend of spices, vanilla, and citrus
• Bottled at an optimal ABV for sipping or mixing
• Designed to stand out in cocktails like spiced mojitos and rum punch

2. Seagull Spiced Rum with Coconut

• A tropical twist on the original, featuring a natural coconut infusion
• Creamy and aromatic, perfect for summer-themed cocktails and tiki-style menus
• Gaining popularity among younger consumers and beach-bar style venues

3. Seagull Gin

• A London Dry-style artisan gin with a contemporary botanical profile
• Distilled with juniper, citrus peel, coastal herbs, and subtle spice elements
• Balanced for gin & tonics, martinis, and experimental cocktails

All products are bottled in eye-catching packaging, reflecting the brand’s nautical theme and appeal to a modern, coastal lifestyle.

Production and Distillation

Seagull Spirits follows craft distillation methods, including:

• Small-batch copper pot distillation for enhanced purity and flavor
• Use of natural botanicals and extracts
• No artificial additives or flavorings
• Bottled and labeled in limited production runs to ensure quality control

The brand prioritizes a hands-on approach to production, maintaining the artisanal integrity that defines the UK’s modern spirit landscape.

Distribution Channels

Seagull Spirits products are available via:

• Official website direct-to-consumer store
• Craft spirit e-commerce platforms (UK-focused)
• Independent bottle shops and delicatessens
• Select bars and hospitality venues
• Seasonal markets and food & drink festivals

Its growing digital presence allows for nationwide reach, with a focus on the South Coast and urban centers like London, Brighton, and Bristol.

Market Position and Branding

Seagull Spirits stands out in the competitive UK spirits market through:

• Authentic brand storytelling rooted in British coastal heritage
• Millennial and Gen Z appeal through visual branding and social content
• Focus on high-margin, premium-priced spirits
• Alignment with the craft cocktail movement and at-home mixology trends

The brand competes with other UK artisan distillers in the £25–£40 price range per 70cl bottle and markets its products as sophisticated, versatile, and conversation-worthy.

Digital Marketing and Social Media

Seagull Spirits maintains an active digital presence to drive consumer engagement and brand loyalty:

• Instagram: Lifestyle content, cocktail recipes, influencer collaborations
• Facebook: Product launches, event appearances, customer reviews
• LinkedIn: B2B engagement and partnership development
• YouTube: Product features and third-party reviews (e.g., Seagull Spiced Rum Review)

User-generated content and mixology challenges have helped build community and visibility across social channels.

Sustainability and Ethical Practices

The company integrates eco-conscious business practices including:

• Use of recyclable glass bottles and packaging
• Low-carbon footprint distribution channels
• Support for coastal and marine charities through seasonal product tie-ins and fundraising initiatives

Sustainability is embedded into the brand ethos, further enhancing appeal to conscious consumers.

Awards and Recognition

Though still emerging, Seagull Spirits has received positive attention from:

• Independent reviewers and bloggers within the craft spirits space
• UK food & drink expos and tasting panels
• Featured in curated selections by craft spirit subscription boxes

Continued product refinement and marketing efforts are expected to position Seagull Spirits for awards and certifications in coming years.

Strategic Outlook

With the UK’s craft spirits market projected to grow by over 10% annually, Seagull Spirits plans to:

• Launch limited-edition flavored rums and seasonal gins
• Expand into export markets across Europe and North America
• Collaborate with bars, restaurants, and event planners for custom mixes
• Increase wholesale and private-label offerings for boutique retailers

Through its commitment to quality, creative branding, and a bold entrepreneurial spirit, Seagull Spirits is navigating a course toward becoming a standout name in the premium rum and gin segment—both in the UK and beyond.