Exhibiting at International Food & Drink Event (IFE) 2025

Koçbey Su ve Meşrubat Pazarlama Sanayi Ticaret A.Ş. is a leading Turkish beverage manufacturer renowned for its premium bottled water and soft drink brands. Operating under the flagship label FUSKA, the company has grown into a trusted name in the beverage industry through its commitment to purity, health, and innovation. Based in Sapanca, a region known for its rich natural water resources, Koçbey leverages the pristine underground springs of the Samanlı Mountains to offer some of the finest mineral-balanced bottled water in Turkey.

Established to serve both domestic and international markets, Koçbey has built a robust production and distribution network, allowing it to meet growing demand while upholding world-class quality and hygiene standards.

Core Business and Product Portfolio

Koçbey’s portfolio is centered around natural spring water and traditional Turkish soft drinks, offered in a variety of packaging formats suitable for household, retail, and horeca channels.

Bottled Water – FUSKA Brand

• Bulk & Household Packaging:

  • 19L PC Damacana
  • 15L Cam Damacana
  • 5L PET

• Retail PET Bottles:

  • 1.5L, 500ml, 330ml, 200ml

• Premium Lines:

  • 330ml & 750ml Glass Bottles
  • 400ml & 750ml Premium PET
  • 200ml PET Cup (Bardak Su)

Soft Drinks – IRVA Brand

• 250ml Traditional Limonata (Lemonade)
• 250ml Gazoz (Turkish Soda)

These products are developed in line with Turkey’s beverage traditions, offering consumers both hydration and refreshment with a nostalgic touch.

Specialisation and Core USP

Koçbey’s major strength lies in its source water, drawn from the untouched, high-altitude springs of the Samanlı Mountains, with a balanced mineral content ideal for daily consumption. The water undergoes zero chemical treatment, ensuring its natural taste and health benefits are preserved throughout the bottling process.

The company also distinguishes itself with:

• A wide array of packaging sizes and materials to meet different market needs.
• Investment in high-speed bottling technologies and automated hygiene systems.
• Dedicated R&D for packaging innovation and product stability.

Financials and Export Data

While specific financial disclosures are not publicly available, market activity and distribution reach suggest a strong and growing business. According to trade intelligence data and market listings, Koçbey has expanded its footprint across multiple international markets in Europe, the Middle East, and Central Asia.

Through its FUSKA brand, the company is a preferred supplier to:

• Supermarkets and hypermarkets
• Hotels, restaurants, and cafes (HORECA)
• Airlines and institutional buyers

Trade data platforms like ImportYeti and Volza reflect consistent shipment activities in bottled water exports, especially in 1.5L and 500ml PET formats.

Target Market

Koçbey targets a diverse range of consumer segments:

• Health-conscious individuals seeking mineral-balanced water
• HORECA sector requiring high-volume and premium bottled water options
• Retail chains and convenience stores
• Exporters and importers seeking authentic Turkish beverage products

The inclusion of nostalgic drinks like gazoz and limonata under the IRVA brand helps tap into the growing interest in traditional beverages.

Manufacturing Capabilities

• High-capacity water extraction and filtration systems
• Multiple production lines for PET, glass, and cup filling
• Custom labeling and private label production capacity
• In-house logistics and fleet management for domestic distribution

The company adheres to stringent production protocols and continuously upgrades its systems to meet evolving market expectations.

Certifications and Quality Assurance

Koçbey maintains full compliance with national and international food safety and quality standards, including:

• ISO 22000: Food Safety Management Systems
• TS EN ISO 9001: Quality Management Systems
• TSE Certification (Turkish Standards Institute)
• Regular inspections by the Ministry of Agriculture and Forestry

Their bottling plant undergoes regular microbial and chemical testing to ensure safety and consistency.

Market Presence and Reputation

Koçbey’s FUSKA brand is prominently featured in national retail chains and wholesale distribution platforms, and is frequently used in high-end hospitality environments. Its reputation is built on clean taste, consistent quality, and efficient delivery.

Major Achievements

• One of the top regional spring water brands in Western Turkey
• Recognized by local municipalities and institutions for quality and reliability
• Expanded internationally with growing brand presence in niche ethnic markets
• Launched premium packaging options in line with global design trends

Koçbey Su ve Meşrubat Pazarlama Sanayi Ticaret A.Ş. continues to grow by combining Turkey’s rich natural resources with state-of-the-art beverage processing, delivering hydration and tradition in every bottle.