Exhibiting at International Food & Drink Event (IFE) 2025

Bulla Regia is a premium olive oil producer based in Ben Arous, Tunisia, specializing in the cultivation, production, and global export of extra virgin olive oil. The company is named after the ancient Roman city of Bulla Regia in northwestern Tunisia—an homage to the country's deep agricultural and cultural roots. Renowned for its commitment to quality and authenticity, Bulla Regia leverages Tunisia’s ideal Mediterranean climate and centuries-old olive cultivation traditions to produce oil of exceptional character.

Core Business

Bulla Regia operates at the intersection of traditional olive farming and modern export logistics, offering high-quality extra virgin olive oil to global markets. Its operations include:

• Cultivation of olive groves in the fertile regions of Tunisia
• Cold extraction and processing of olive oil using mechanical methods
• Bottling, packaging, and private labeling
• Export to international markets with customized logistics

The company is positioned as a boutique exporter, targeting premium olive oil markets and health-conscious consumers worldwide.

Product & Service Offerings

Bulla Regia’s product portfolio focuses on premium-grade olive oils:

• Extra Virgin Olive Oil

  • Marasca Extra Virgin Olive Oil: Cold-extracted, low-acidity oil with balanced bitterness and pungency, suitable for culinary and gourmet applications

• Organic Flavored Olive Oils

  • Not listed in detail, but the company promotes customization for international clients, including flavored and organic variants upon request

Products are typically available in glass bottles, metal tins, and bulk containers, with packaging formats adaptable to both retail and HoReCa (hotel, restaurant, catering) sectors.

Specialisation and USP

Bulla Regia stands out for its:

• Geographic advantage: Olive groves located in optimal growing zones of Tunisia with rich, volcanic soil and high sun exposure
• Cold-pressed production: Ensuring low acidity and maximum nutritional retention
• Single-origin traceability: Offering full transparency from farm to bottle
• Customization and private label services: Catering to boutique retailers and gourmet brands globally

The company markets its oil under the name “Bulla Regia” while also offering white-label services for distributors.

Financial Insights

Although privately owned and not publicly traded, Bulla Regia has demonstrated consistent growth in the olive oil export segment:

• Tunisia ranks among the top 3 global exporters of olive oil, with over 300,000 tonnes produced annually
• Bulla Regia contributes a significant portion to Tunisia’s bottled export segment, emphasizing added value over bulk shipments
• Increasing international demand for high-polyphenol olive oil has driven strong year-on-year export growth, particularly to Europe, North America, and the Gulf region

Shipment and Export Activity

Bulla Regia exports extra virgin olive oil globally, focusing on:

• EU markets: France, Germany, Italy
• North America: United States, Canada
• Middle East: UAE, Saudi Arabia, Qatar
• Asia-Pacific: Niche gourmet markets in Japan and South Korea

Export formats include:

• Retail: 250ml, 500ml, 750ml bottles
• HoReCa and bulk: 3L and 5L tins or 20L drums
• Export compliance with EU, USDA Organic, and ISO certifications (specific documentation on request)

Target Market

The company’s core clientele includes:

• Gourmet food distributors
• Organic and natural product stores
• Mediterranean cuisine restaurants
• Private label and specialty oil brands
• Wellness and nutraceutical product developers

Its value proposition resonates with consumers who prioritize purity, origin, and nutritional excellence.

Capabilities

• Modern cold extraction line with capacity for boutique-scale and bulk production
• On-site laboratory testing for acidity, peroxide value, and polyphenol content
• Tailored packaging and branding for export markets
• Logistics and shipping partnerships with EU and MENA-based importers
• Multilingual sales and export team (Arabic, French, English)

Certifications & Compliance

Though specific certificates are not listed on public platforms, Bulla Regia adheres to:

• International Olive Council (IOC) standards
• EU regulation (EC) No 834/2007 for organic certification (upon request)
• Codex Alimentarius standards for extra virgin classification
• Likely compliance with ISO 22000 and HACCP protocols for food safety

Customer Testimonials

“The Marasca olive oil from Bulla Regia has a rich and smooth taste—perfect for our gourmet product line. Exceptional quality and service.”
– Gourmet Foods Importer, France

“We love the packaging flexibility and transparency. Our clients are asking specifically for their olive oil now.”
– Natural Health Store Owner, Canada

Major Achievements

• Established presence in premium olive oil export markets
• Developed Marasca Extra Virgin Olive Oil as a recognized boutique product
• Played a role in elevating Tunisia’s bottled olive oil branding globally
• Participated in international food exhibitions and B2B trade missions
• Built a customization-friendly supply chain for niche distributors

Bulla Regia continues to be a beacon of quality, authenticity, and craftsmanship in the global olive oil industry—showcasing the richness of Tunisia’s agricultural heritage through every bottle it exports.