Café Apuí Agroflorestal is a pioneering sustainable coffee brand based in Apuí, Amazonas, Brazil. Known for its integration of agroforestry practices, environmental preservation, and community development, Café Apuí represents a transformative model for regenerative agriculture and ethical coffee production in the Amazon rainforest.
Company Overview
Founded as part of the Instituto de Conservação e Desenvolvimento Sustentável da Amazônia (IDESAM) initiative, Café Apuí emerged from a project aimed at combating deforestation through sustainable livelihoods. The brand brings together smallholder farmers in the region to produce high-quality Robusta coffee using agroforestry systems that restore degraded land and promote biodiversity.
Led by Sarah Sampaio, Café Apuí has become a national reference for agroecological coffee in Brazil and serves as a beacon of sustainable agriculture in the Amazon. It offers traceable, organic, shade-grown Robusta coffee that empowers local communities while regenerating native ecosystems.
Core Business
Café Apuí Agroflorestal focuses on:
- Organic cultivation of Robusta coffee in agroforestry systems
- Direct collaboration with Amazonian smallholder farmers
- National distribution of roasted coffee beans and ground coffee
- Awareness and education campaigns for agroforestry and regenerative farming
Product Portfolio
Ground and Whole Bean Coffee
-
Café Apuí Agroflorestal Torrado e Moído 250g
- Ground roasted coffee
- 100% Robusta, agroforestry-grown
- Shade-grown under native tree canopy
-
Café Apuí Agroflorestal Grão Torrado 1kg
- Whole roasted beans
- 100% Robusta
- Sourced from community agroforestry plots
Coffee Kits
-
Kit 4x250g
- Four 250g packages of ground coffee
- Ideal for sampling or gift packs
-
Kit 18x250g / Kit 20x250g
- Bulk packaging for co-ops, retailers, or cafés
- Emphasizes consistent quality and sustainable sourcing
All coffees are packaged at the source and labeled with full traceability and environmental compliance.
Market Positioning and Target Audience
Café Apuí targets:
- Environmentally conscious consumers
- Organic coffee lovers
- Retailers and cafés seeking sustainable supply chains
- NGOs, schools, and government programs aligned with ecological and social responsibility
Positioned at the intersection of specialty and ethical coffee, Café Apuí appeals to buyers seeking quality products with verified ecological impact.
Unique Selling Propositions (USP)
- Agroforestry-Centric Model: Restores degraded lands through systems integrating coffeetive trees, and food crops.
- Amazon-Origin Coffee: One of the few coffees grown within the Amazon rainforest using regenerative methods.
- Social Impact: Directly benefits small producers in Apuí, offering income diversification and food security.
- Climate-Positive Production: Helps sequester carbon and reduce deforestation.
Financial and Operational Footprint
- Over 60 participating farming families
- More than 100 hectares of land restored under agroforestry
- National partnerships with retailers, such as natural food stores and online marketplaces
- Featured in sustainability forums and documentaries (e.g., Instituto Socioambiental, WWF Brazil)
The company continues to grow its presence in Brazil’s specialty and organic coffee segments, supported by nonprofit and institutional funding.
Shipment and Trade Insights
- Currently focused on the Brazilian domestic market
- Packaged in eco-conscious materials
- Export-ready with full compliance for organic and fair-trade certifications
- HS Code 0901.21 (Roasted, not decaffeinated)
Potential for future export to specialty buyers in Europe and North America due to rising demand for sustainable Robusta coffee.
Capabilities and Infrastructure
- Processing Facility: Local post-harvest center for drying, roasting, and packaging
- Farmer Training Program: Ongoing capacity building in agroecological techniques
- Digital Infrastructure: E-commerce platform and marketing support via IDESAM
- Field Monitoring: Agroforestry progress tracked via satellite and field assessments
Certifications and Compliance
- Organic Certification (Orgânico Brasil)
- Sustainable Development Goals (SDG) alignment
- Forest-positive and deforestation-free principles
- In compliance with Brazilian agricultural and health regulations
Customer Testimonials and Recognition
Testimonials frequently highlight:
- Superior flavor for a Robusta coffee: low bitterness, chocolate notes, creamy body
- Clear sense of contributing to reforestation and Amazon protection
- Appreciation for packaging transparency and eco-friendly messaging
Recognized by:
- SEBRAE, WWF, FAO, and Conexsus as a model of bioeconomy innovation
- Featured in national and international environmental events
Notable Achievements
- Over 50,000 coffee seedlings planted
- 50+ hectares of deforested land converted into agroforests
- Cited in policy research as a successful case study for green supply chains
- Created Brazil’s first branded agroforestry Robusta coffee line with national distribution
Café Apuí Agroflorestal stands as a living example of how agriculture, conservation, and commerce can coexist—growing coffee not just for the market, but for the future of the Amazon and its people.
