Exhibiting at HOTELEX Shanghai 2025

Cafetto Pty. Ltd., headquartered in Brompton, South Australia, is a globally recognized manufacturer and exporter of premium cleaning and sanitation products specifically formulated for coffee and beverage equipment. Renowned for its innovation, quality, and commitment to sustainability, Cafetto serves both commercial and domestic coffee markets across over 60 countries.

Company Background

Founded in 2004 by Christopher Reynold Short, Cafetto emerged with a mission to improve hygiene standards in the coffee industry. From its humble beginnings in Adelaide, the company has grown into a leading global brand, offering a full suite of cleaning solutions for espresso machines, grinders, brewers, and milk systems. As a family-owned business, Cafetto maintains a strong focus on innovation, customer service, and environmentally responsible manufacturing.

Core Business Activities

Cafetto’s operations encompass:

• Research & Development: Formulating effective and safe cleaning agents tailored for coffee equipment.
• Manufacturing: Producing in-house at its Australian facility under strict quality control standards.
• Global Export: Serving clients across the Americas, Europe, Middle East, and Asia-Pacific through an extensive distributor network.
• Sustainability Initiatives: Implementing solar power, recyclable packaging, and organic certifications.

Product Portfolio

Cafetto provides a wide array of cleaning solutions:

• Espresso Machine Cleaners: Espresso Clean, EVO Organic Machine Cleaner, Tevo Mini Tablets
• Milk System Cleaners: MFC Blue, MFC Green, MFC Orange
• Grinder Cleaners: Grinder Clean
• Descalers: Renew Descaler, Liquid Organic Descaler
• Brewer and Tea Cleaners: Brew Clean
• Accessories: Barista Wipes, Brushes, and Cleaning Kits

These products are used by coffee professionals, cafés, hotels, roasteries, and baristas worldwide.

Unique Selling Proposition

• Organic Certified Products: Cafetto’s EVO range was the first espresso machine cleaner certified for organic use by OMRI and BFA.
• Sustainability Leadership: The company operates on solar energy and utilizes biodegradable packaging.
• Global Compliance: All products adhere to international safety and food contact standards.

Financial and Shipment Data

Though privately held and not publicly disclosing financials, Cafetto demonstrates robust global trade activity:

• Export Markets: Products shipped to over 60 countries, including the USA, Germany, UK, Japan, and UAE.
• Distributor Network: More than 100 distributors globally.
• Estimated Revenue: Based on market analysis and volume, estimated revenue ranges between AUD 10–20 million annually.
• Trade Activity: Documented on platforms such as ImportYeti and Trademo, confirming regular large-volume shipments.

Target Market

Cafetto caters to:

• Specialty coffee shops
• Coffee roasters
• Equipment manufacturers and OEM partners
• Hospitality chains and hotel groups
• Domestic coffee enthusiasts

Its premium cleaning solutions are a preferred choice for clients who demand performance, compliance, and sustainability.

Capabilities

• In-House Manufacturing: Fully controlled production process for consistent product quality.
• Formulation Expertise: Dedicated R&D team for developing innovative, effective cleaning solutions.
• Global Logistics Infrastructure: Streamlined warehousing and export operations.

Certifications and Compliance

Cafetto maintains comprehensive certifications including:

• OMRI Listed® for Organic Use (USA)
• Biological Farmers of Australia (BFA) Certification
• NSF Certification for Safety in Foodservice Use
• Halal Certification
• Kosher Certification
• ISO 9001:2015 Quality Management

These credentials solidify Cafetto’s reputation as a compliant, reliable, and ethically-driven supplier.

Customer Feedback and Market Presence

Cafetto’s products are frequently endorsed by equipment manufacturers and professional baristas. Their YouTube channel features instructional and testimonial videos showcasing best practices and user satisfaction. The brand has a visible presence at key trade shows like Host Milano, MICE (Melbourne International Coffee Expo), and SCA events.

Key Achievements

• Pioneered the world’s first organic espresso cleaner certified for commercial use
• Consistently ranked among top global suppliers for coffee machine hygiene products
• Implemented a fully solar-powered facility in Brompton, South Australia
• Recognized by global OEM brands as a preferred cleaning solution provider
• Expanded to 60+ international markets with multilingual support and localized branding

Cafetto Pty. Ltd. continues to lead the global coffee equipment cleaning industry with innovation, reliability, and a dedication to environmental stewardship, making it an indispensable partner in the specialty coffee and hospitality sectors.