Exhibiting at Thaifex - Anuga Asia 2025

Chaosua Foods Industry Public Company Limited, headquartered in Nakhon Ratchasima, Thailand, is a leading manufacturer and exporter of traditional Thai snacks and ready-to-eat food products. With a strong brand legacy and extensive global distribution network, the company brings a blend of Thai culinary heritage and modern food processing excellence to both domestic and international markets. Its products are marketed under the well-recognized brands Chaosua and Wholesome.

Core Business and Product Portfolio

Chaosua Foods Industry PLC produces an extensive range of snack items and ready-to-eat products designed for retail, foodservice, and export markets. The core product categories include:

• Snacks:

  • Rice Crackers
  • Pork Sticks
  • Crispy Pork
  • Cereal Crackers
  • Cashew Nut Bars
  • White and Black Sesame Bars
  • Peanut Bars
  • Nougats

• Ready-to-Eat Meals:

  • Stir-Fried Noodles
  • Chinese-Style Sausages
  • Pork Floss
  • Chili Paste
  • Roasted Pork
  • Pork Jerky

• Other Products:

  • Fish Skins
  • Wholegrain Snacks
  • Traditional Thai Desserts
  • Functional Drinks
  • Health Products
  • Curated Gift Sets

The company maintains product flexibility through multiple formats including individually wrapped packs, family-sized bags, and premium gift packaging.

Specialization and Unique Selling Proposition

Chaosua’s competitive advantages are rooted in:

• Authenticity and Heritage: The company’s signature pork-based snacks and rice products embody traditional Thai recipes refined over decades.
• Innovative Product Development: R&D-driven expansion into health snacks, wholegrain products, and value-added packaging formats.
• Halal Certification: Enabling expansion into Muslim-majority markets.
• Multichannel Distribution: Presence across modern trade, traditional retail, e-commerce platforms, and cross-border trade zones.

Their positioning balances traditional Thai flavor profiles with modern wellness-oriented product lines.

Manufacturing Infrastructure and Capacity

The company operates a high-tech production facility in Nakhon Ratchasima:

• Certifications: GMP, HACCP, Halal, ISO 9001, and BRC
• Automated production lines: For sausage processing, puffed snacks, and confectionery products
• In-house R&D lab: For flavor innovation and health-oriented product development

The manufacturing plant supports large-scale export volumes and OEM/private label partnerships, meeting strict hygiene and quality standards for global compliance.

Export Markets and Global Reach

Chaosua Foods has developed a robust international export footprint, distributing to:

• Asia-Pacific: Japan, Singapore, China, Hong Kong, Malaysia
• North America: USA, Canada
• Europe: UK, France, Germany
• Middle East: UAE, Saudi Arabia, Qatar
• Oceania: Australia, New Zealand

Trade data and distribution records confirm regular shipment volumes exceeding 500 containers per year, with rice crackers and pork snacks being top-performing SKUs in export markets.

Target Markets and Customer Segments

Chaosua targets both retail and B2B segments:

• Retail chains: Supermarkets, convenience stores, and hypermarkets
• Health food and gourmet snack retailers
• Foodservice and institutional buyers
• E-commerce and specialty food marketplaces
• Private label partnerships in ASEAN and GCC regions

The products appeal to a wide range of consumers including working professionals, students, health-conscious individuals, and snack lovers looking for Thai specialty items.

Certifications and Compliance

The company adheres to rigorous food safety and compliance systems, maintaining:

• GMP (Good Manufacturing Practices)
• HACCP (Hazard Analysis and Critical Control Points)
• Halal Certification
• BRC Global Standard for Food Safety
• ISO 9001:2015 Quality Management

These certifications ensure the company's ability to meet import and food safety regulations in high-standard countries including the US, EU, and Japan.

Brand Identity and Marketing

Chaosua operates under two key brands:

• Chaosua – The heritage flagship brand offering traditional pork snacks and Thai recipes
• Wholesome – A wellness-oriented brand focusing on clean-label, wholegrain, and nutrient-rich snacks

The brand’s presence is supported by:

• TV commercials, trade exhibitions, and digital marketing campaigns
• Strong packaging design rooted in Thai aesthetics and international shelf appeal
• Engagement through social media platforms and influencer collaborations in Thailand and beyond

Leadership and Governance

Led by Ms. Napatr Morin, the executive team combines deep industry expertise with strategic vision for health innovation and international expansion. The leadership fosters sustainable growth through investment in food technology, supply chain efficiency, and branding.

Digital and Media Presence

Chaosua maintains a strong digital footprint:

• Official website offering a complete product portfolio and export inquiry tools
• Facebook channel with over 100,000 followers
• YouTube presence with corporate videos and product showcases
• Participation in major food trade shows including THAIFEX and SIAL

These initiatives help maintain visibility and engagement across B2C and B2B channels.

Summary

Chaosua Foods Industry Public Company Limited is a trusted ambassador of Thai snack culture with a modern, global outlook. Through innovation, quality, and strategic branding, the company delivers authentic and healthy snack experiences to consumers across the world. With scalable manufacturing, internationally certified systems, and a forward-thinking leadership team, Chaosua continues to thrive as one of Thailand’s most influential snack food exporters.