Exhibiting at International Food & Drink Event (IFE) 2025

Wholesome Three International Co., Ltd. is a prominent Thai food manufacturing company headquartered in Nakhon Ratchasima, Thailand. Specializing in the production and global distribution of innovative snack foods, the company operates under its flagship brand Chaosua, which has become synonymous with high-quality, flavor-forward Thai snacks. With a strong domestic and international market presence, Wholesome Three International continues to build a reputation for excellence, food safety, and consumer-centric innovation.

Core Business and Mission

Established with the vision of bringing authentic Thai flavors to global snack aisles, Wholesome Three International focuses on creating products that blend traditional ingredients with modern snacking trends. The company’s mission is to deliver wholesome, crispy, and protein-rich snacks that maintain both taste and nutritional value, while embracing sustainable and hygienic food production practices.

Products and Service Offerings

Under the Chaosua brand, Wholesome Three International offers a wide array of popular snack products including:

• Rice Crackers:

  • Rice Cracker with Shrimp Floss
  • Rice Cracker with Fish Floss
  • Rice Cracker with Roasted Squid Sweet Chili Flavor

• Cereal Crackers:

  • Wholesome Cereal Cracker

• Crispy Fish Skins:

  • Hot & Spicy Flavor
  • Tom Yum Flavor
  • Wasabi Flavor

These products are manufactured using premium Thai ingredients, including wild-caught fish, fresh rice, and proprietary spice blends. The snacks are known for their unique texture, authentic taste, and health-forward qualities such as high protein content and low trans fat.

Specialization and Unique Value Proposition

Wholesome Three International is among the few companies in Southeast Asia to specialize in crispy fish skin snacks — a segment experiencing rapid global growth due to increasing demand for protein-rich, keto-friendly, and alternative snacks. The company’s vertical integration, from sourcing to manufacturing to global distribution, gives it a significant cost and quality control advantage.

The Chaosua brand emphasizes authenticity, using recipes rooted in Thai culinary traditions, while ensuring global food safety compliance. Its rice crackers are made using real seafood toppings, a differentiator in a crowded market where artificial flavoring is common.

Financial Insights

Although privately held, Wholesome Three International has demonstrated robust revenue growth driven by international expansion. Export volumes have reportedly increased by over 35% year-on-year between 2020 and 2023, particularly in Asian and North American markets. The increasing global appetite for Southeast Asian snacks and the company's innovation pipeline have positioned it for sustained financial performance.

Shipment and Export Records

According to data sourced from ImportYeti and Volza, Wholesome Three International has exported to over 15 countries, including:

• United States
• Canada
• China
• Japan
• Singapore
• South Korea
• Australia
• United Arab Emirates

Over the last 3 years, the company has completed over 1,200 documented export shipments, with a focus on seafood-based snack products. Shipment records highlight consistent demand from distributors and retailers in the ethnic foods and gourmet snack segments.

Target Markets

The company targets international markets with a high demand for authentic Asian flavors and health-conscious snacking, including:

• North America: Expanding through ethnic grocery chains and mainstream retailers
• Asia-Pacific: Building brand recognition in China, Japan, and Korea
• Middle East: Catering to expat and premium consumer segments
• Europe: Entering niche gourmet and health-food retail channels

Capabilities

• ISO 22000-certified manufacturing facility
• Advanced frying and vacuum packaging technologies
• Custom flavor development and private labeling services
• Scalable production lines capable of meeting large volume export orders
• Strong R&D capabilities for continuous product innovation

Certifications and Compliance

Wholesome Three International upholds high food safety standards and holds the following certifications:

• GMP (Good Manufacturing Practices)
• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000
• Halal Certification – allowing access to Muslim-majority markets

All products undergo rigorous quality assurance processes and are compliant with FDA regulations for export to North America.

Customer Testimonials

“Chaosua’s rice crackers are a hit with our customers — the flavor and texture are unmatched. It’s our best-selling Thai snack.”
— U.S. Asian Grocery Distributor

“We started importing Chaosua fish skins last year. The repeat orders have been consistent, and we’re expanding to more retail locations.”
— Canadian Snack Retailer

Major Achievements

• Successfully entered over 15 international markets with repeat buyers
• Achieved annual production capacity of over 10 million snack packs
• Featured in Thailand’s Department of International Trade Promotion (DITP) showcase for export-ready food brands
• Recognized for packaging innovation with resealable and vacuum-fresh technology
• Developed private label snack ranges for leading Asian supermarkets abroad

With its dedication to authentic Thai taste, innovative snack formats, and global compliance standards, Wholesome Three International Co., Ltd. continues to carve out a growing niche in the competitive global snack food market.