Exhibiting at International Food & Drink Event (IFE) 2025

Chi Time Teas (Pty) Ltd is a South African artisanal tea company based in Gqeberha, dedicated to producing premium functional teas made from ethically sourced herbs, spices, flowers, and superfoods. The brand represents a holistic approach to health and wellness, combining the ancient traditions of herbal remedies with contemporary wellness needs. Each tea blend is designed with purpose and crafted to support specific physiological or emotional functions.

Core Business

Chi Time Teas focuses on the creation, blending, and retail distribution of functional and wellness teas under several themed categories. The company's operations are rooted in sustainable sourcing, holistic nutrition, and value-added blending processes that target the growing consumer base for health-conscious beverages in South Africa and beyond.

Product and Service Offerings

Chi Time Teas offers an extensive and unique product portfolio segmented into several wellness-based categories:

• Chi-Tonics – Signature blends to balance bodily energy and support hormonal and digestive health:

  • Digestabilitea
  • Femininitea
  • Masculinitea
  • Prioritea

• Sporteas – Herbal infusions designed to aid physical activity, endurance, and post-workout recovery:

  • Post-Activitea
  • Velocitea

• Beauteas – Blends formulated to support skin health, detoxification, and anti-aging benefits:

  • Antigravitea
  • Necessitea

• Healthteas – Focused on immune support, brain function, calmness, and vitality:

  • Immunitea
  • Luminositea
  • Mentalitea
  • Serenitea

• Beneficial Brews – Specialty blends and botanicals including:

  • Butterfly Pea Flower
  • Mom To Be
  • Spiced up chai

• Normaliteas – Classic comfort blends like:

  • Spiced Chai Tea

• Iced Teas – Cold brews designed for hydration with functional health benefits:

  • Post-Activitea Iced Tea
  • Immunitea Iced Tea

• Gifteas – Gift boxes and accessories for tea lovers:

  • Speciality Gift Pack
  • Tastea Gift Pack
  • Infuser

All blends are caffeine-free, sugar-free, and free from artificial preservatives, positioning Chi Time Teas as a clean-label brand.

Specialization and USP

Chi Time Teas sets itself apart through:

• A functional, purpose-driven formulation approach that connects ancient Eastern herbal knowledge with modern health goals.
• Use of 100% natural, vegan, and gluten-free ingredients.
• Commitment to small-batch artisanal blending, which ensures quality consistency and customization.
• A product lineup designed to enhance mind-body balance, not just flavor.
• Environmentally friendly packaging and an ethical sourcing model that supports fair trade.

Financial and Shipment Insights

As a boutique private company, specific financial data is not publicly available. However, the brand has experienced growing visibility within:

• South African health and wellness retail segments
• Online marketplaces and wellness subscription platforms
• Boutique cafes and health food stores within major metros such as Cape Town and Johannesburg

Export potential is being developed for markets in Europe and the UAE, supported by the rising demand for functional beverages.

Target Market

Chi Time Teas is tailored for:

• Health-conscious millennials and Gen Z consumers
• Wellness practitioners, including yogis and herbalists
• Consumers with dietary restrictions (vegan, gluten-free, caffeine-free)
• Gift buyers and holistic lifestyle enthusiasts

Capabilities

• In-house product development and formulation
• Custom labeling and private-label production potential
• E-commerce fulfillment with local and national distribution
• Community engagement via social media for product education and lifestyle branding

Certifications and Compliance

While specific certifications were not listed on public platforms, the brand emphasizes:

• Use of naturally sourced, clean-label ingredients
• Likely registration under South African food safety standards (NRCS, DOH) for herbal beverages
• Commitment to sustainability and ethical sourcing

Formal certifications for organics, halal, or international trade may be part of future scale-up strategies.

Customer Testimonials

“Chi Time Teas have become a staple in my morning routine. Immunitea is both calming and energizing—perfect for starting the day mindfully.”
— Wellness Blogger, Cape Town

“The Femininitea blend has been a game-changer for my hormonal balance. It's amazing to find something that tastes great and genuinely helps.”
— Herbalist and Holistic Coach, Gqeberha

Major Achievements

• Created over 20 unique functional blends catering to various mind-body needs
• Built a loyal social media following and growing ecommerce footprint
• Collaborated with local wellness events and holistic retreats
• Featured in South African lifestyle and wellness publications
• Emerging as a recognized brand in the herbal tea space within Southern Africa

Chi Time Teas continues to redefine what tea can be—transforming it from a beverage into a daily ritual of balance, health, and mindfulness.