Exhibiting at International Food & Drink Event (IFE) 2025

Founded in 2010 by Jay Klein, The PUR Company has become a leading innovator in the health-conscious confectionery segment, offering aspartame-free chewing gums and mints designed for clean-label consumers. Headquartered in Toronto, Canada, PUR is recognized globally for its commitment to transparency, accessibility, and inclusive product development, serving health-conscious consumers with dietary restrictions or preferences.

Core Business

The PUR Company specializes in manufacturing and distributing sugar-free, aspartame-free chewing gum and mints. Its clean-ingredient, allergen-free product lines are vegan, non-GMO, gluten-free, and diabetic-friendly, catering to a broad demographic across various dietary needs. The company’s primary mission is to “Kick Aspartame” and lead the way toward ingredient transparency in the confectionery industry.

Product and Service Offerings

The PUR product portfolio includes:

• Chewing Gum: Available in flavors like Spearmint, Peppermint, Wintergreen, Coolmint, Bubblegum, Chocolate Mint, Cinnamon, and Pomegranate Mint. The gum is made with natural sweeteners like xylitol and contains no synthetic ingredients.
• Mints: Offered in refreshing flavors such as Peppermint, Spearmint, Polar Mint, and Tangerine Tango, these mints are sugar-free and formulated with high-quality, plant-based ingredients.

All products are certified vegan, non-GMO, gluten-free, soy-free, dairy-free, and nut-free—making them suitable for individuals with common food allergies or lifestyle restrictions.

Specialization and USP

The PUR Company’s unique selling proposition lies in its dedication to clean-label, allergen-free, and aspartame-free products. As one of the earliest movers in this niche, PUR has established brand loyalty through transparent labeling and ethical product sourcing. Its "Kick Aspartame" campaign has been pivotal in spreading awareness about the health risks associated with artificial sweeteners.

Financials

According to Deloitte’s Fast 50 and PROFIT 500 rankings, The PUR Company experienced rapid growth between 2013–2016, registering a 5,496% revenue increase over five years. Although current detailed revenue figures are private, estimates from Crunchbase and similar sources suggest the company generates annual revenues in the $20–50 million USD range.

In 2014, PUR was ranked #1 on the PROFIT 500 list of Canada’s fastest-growing companies.

Shipments and Export Data

While exact shipment numbers are confidential, The PUR Company has a strong international presence, exporting to over 30 countries, including the United States, United Kingdom, Germany, Australia, and parts of Asia and the Middle East. According to data from platforms like ImportYeti, PUR has maintained consistent shipments to major retail distributors in the U.S. market, reflecting robust international demand.

Target Market

PUR targets a diverse group of health-conscious consumers, including:

• Individuals with food allergies or sensitivities
• Diabetics seeking sugar-free alternatives
• Parents seeking safe snacks for children
• Vegans and vegetarians
• Fitness and wellness enthusiasts

The brand also appeals to ethically driven consumers concerned about ingredient sourcing and artificial additives.

Capabilities

• Global Distribution Network: Products are stocked in over 50,000 retail locations including Whole Foods, Sprouts, Walmart, CVS, and Amazon.
• Agile Manufacturing: In-house R&D and rapid flavor innovation cycles allow the company to respond quickly to consumer trends.
• Marketing Expertise: Strong social media presence and viral marketing campaigns such as “Kick Aspartame” help maintain top-of-mind consumer awareness.

Certifications and Compliance

The PUR Company holds multiple certifications, including:

• Certified Vegan
• Non-GMO Project Verified
• Gluten-Free Certification Organization (GFCO)
• Kosher Certified
• Halal Certified
• Diabetic-Friendly

These certifications not only ensure product safety and quality but also expand PUR’s eligibility in regulated markets worldwide.

Customer Testimonials

Verified customer reviews from Amazon, Walmart, and Trustpilot highlight:

• “Refreshing taste without the aftertaste of artificial sweeteners.”
• “Great for kids with allergies and dietary restrictions.”
• “Finally, a gum that doesn’t trigger my migraines!”

High customer retention and repeat purchases underscore PUR’s consistent product satisfaction.

Major Achievements

• #1 on PROFIT 500 (2014): Canada’s fastest-growing company
• Deloitte Fast 50 and Fast 500 (2015, 2016): Recognized for innovation and growth
• Export Awards: Recognized by Canadian government trade programs for export excellence
• Retail Expansion: Placement in major global retailers within five years of launch

The PUR Company continues to revolutionize the functional confectionery space with transparent labeling, clean ingredients, and an unrelenting focus on consumer well-being.