Exhibiting at Thaifex - Anuga Asia 2025

Chin Huay Public Company Limited, founded in 1925 and headquartered in Bangkok, Thailand, is a renowned food manufacturing and export company specializing in canned seafood, dried fruits, and healthy snacks. With nearly a century of heritage and a strong focus on innovation, Chin Huay has established itself as a trusted supplier of Thai food products to global markets under several well-known brands.

Core Business

Chin Huay’s core business involves the processing, packaging, and international distribution of high-quality canned fish, tropical dried fruits, and plant-based health snacks. Its integrated operations include sourcing raw materials from sustainable Thai fisheries and farms, combined with advanced food processing facilities that adhere to global safety and hygiene standards.

Product and Service Offerings

Chin Huay offers a diverse product portfolio categorized into three major segments:

Canned Fish:

• Sardines in Tomato Sauce
• Mackerel in Brine or Tomato Sauce
• Tuna in Oil and Brine

These products are packed under leading in-house brands such as Battleship and Sumaco, as well as under private label agreements with global retail chains.

Dried Fruits:

• Dried Mango
• Dried Papaya
• Dried Banana
• Dried Pineapple
• Dried Orange

The fruits are processed using hot-air and vacuum-drying techniques to preserve natural taste and nutrients while extending shelf life.

Healthy Snacks:

• Granola Balls
• Vacuum-Fried Fruits & Vegetables – Including banana chips, sweet potato chips, and okra.
• Mixed Dried Fruits with Nuts
• Plant-Based Jerky

These innovative, clean-label snack products are designed to meet the growing demand for functional and natural snack alternatives globally.

Specialization and Unique Strengths

• End-to-End Traceability: Full control from raw material sourcing to final packaging.
• Private Label Expertise: Extensive experience working with international retail and foodservice clients for white-label products.
• Export-Oriented Mindset: Over 70% of total production is designated for export markets.
• Brand Diversification: Products are marketed under various brands including Sumaco, Battleship, EROS, Meble, and Bangkok Tasty to suit different global markets.

Financial and Export Performance

Chin Huay’s sustained growth is reflected in its expanding export footprint and consistent customer base:

• Annual Production Capacity: Over 50 million cans of seafood and 1,200 metric tons of dried fruits.
• Top Export Markets: USA, Japan, China, Middle East, Canada, and European Union.
• Key Clients: International supermarkets, importers, and institutional buyers.
• Export Growth Rate: Achieved a 15% CAGR in healthy snacks exports over the last 5 years.
• Revenue Contribution: Dried fruits and health snacks now contribute to over 35% of annual export revenue, reflecting a growing health-conscious consumer base.

Target Market

Chin Huay serves the following segments:

• Retail Chains and Supermarkets
• Ethnic and Asian Food Importers
• Convenience Stores and Gas Station Chains
• E-commerce Health Food Distributors
• HORECA and Institutional Buyers

Their ability to offer customized packaging and product formulations has made them a preferred supplier in competitive export markets.

Capabilities

• Modern Processing Facilities: ISO and HACCP-certified factories with separate production lines for canned fish and fruit snacks.
• R&D Department: Continuously innovates in health food trends, functional foods, and shelf-stable snack formats.
• Cold Chain and Ambient Storage: Efficient logistics systems to ensure on-time delivery worldwide.
• Flexible Packaging: Capabilities ranging from single-serve pouches to large institutional packs.

Certifications and Compliance

Chin Huay maintains rigorous quality standards across all operations:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000:2018 Food Safety Management
• HALAL Certification
• BRCGS Global Food Safety Certification
• FDA Registration (for U.S. Exports)
• Thailand FDA Approval

These certifications allow seamless access to global retail markets and satisfy stringent buyer specifications.

Customer Testimonials

“Chin Huay’s sardines in tomato sauce are a consistent top-seller in our ethnic food section. The Battleship brand has built great loyalty among our customers.”
— Retail Category Buyer, U.S. Grocery Chain

“We’ve successfully launched their vacuum-fried snacks under our private label. The quality is superb and packaging is retail-ready.”
— Food Distributor, Germany

Major Achievements

• One of Thailand’s oldest operating food companies, established in 1925.
• Exported to over 40 countries across five continents.
• Pioneer in vacuum-fried snack exports from Thailand.
• Developed 50+ private label SKUs for global clients.
• Regular exhibitor at THAIFEX – Anuga Asia, SIAL, and Gulfood.
• Recognized by Thailand’s Ministry of Commerce as a Trusted Thai Exporter.

Chin Huay Public Company Limited continues to expand its leadership in the global food market by blending tradition with innovation, offering consumers around the world a taste of authentic Thai quality.