Citrus America, Inc. is a leading provider of premium commercial citrus juicing equipment, based in Oviedo, Florida. Founded in 2011 by Brian Framson, the company has quickly established itself as a major player in the North American juicing and foodservice industry by offering high-performance juicing systems engineered in Austria under the Citrocasa brand. Citrus America focuses on enhancing food safety, juice quality, and operational efficiency for retail and foodservice customers.
Core Business and Product Offerings
Citrus America specializes in distributing, installing, and servicing professional-grade citrus juicing equipment and accessories designed for high-output environments. Their product portfolio includes:
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Juicing Machines:
- Fantastic ECO: Compact and ideal for medium-traffic juice bars and small retail operations.
- Fantastic M/AS & F/SB-ATS: High-efficiency juicers with advanced features like automatic separation (AS) and automatic transport system (ATS).
- 8000 XB & 8000 SB-ATS: Heavy-duty machines for high-volume environments, capable of delivering 40–50 oranges per minute.
- Revolution: Flagship model with enhanced hygiene design and patented Cross Holder for maximum yield and cleaning ease.
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Accessories and Enhancements:
- Large and Small Pressing Kits (LPK/SPK): For juicing a wide range of citrus sizes.
- Installation Kits, Rolling Cabinets, Side Shelves, Tap Covers, Bottle Racks: Customization for operational efficiency.
- Hygiene Accessories: Designed for NSF-certified compliance and safety in retail food environments.
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Industry Applications:
- Grocery chains and supermarkets
- Restaurants, bars, and cafés
- Hotels and hospitality venues
- Juice bars, bakeries, and catering businesses
These systems are ideal for businesses seeking to implement fresh, on-demand juice programs that drive revenue and elevate customer experience.
Specialization and Unique Selling Proposition (USP)
Citrus America’s competitive edge is defined by:
- Citrocasa Engineering: Juicers built in Austria using stainless steel and food-grade components for unmatched reliability and hygiene.
- High Juice Yield with Minimal Waste: Patented Cross Holder and Up&Down Soft Cut Systems maximize extraction while reducing peel oil and bitterness.
- Hygienic Design and NSF Compliance: Engineered to meet U.S. food safety standards, supporting in-store juicing for public environments.
- Customization and Service Programs: White-glove installation, training, and maintenance plans ensure long-term performance.
Financials and Market Penetration
As a privately held company, Citrus America does not release detailed financial statements, but key indicators show strong growth and market presence:
- Retail Penetration: Equipment installed in leading grocery chains including Whole Foods Market, Wegmans, and Hy-Vee.
- Juicing Throughput: Machines like the 8000 SB-ATS produce up to 40 liters/hour, supporting high-volume demand.
- Revenue Growth: Sustained double-digit annual growth due to increased consumer demand for fresh, healthy beverages.
- Service Network: National reach with trained technicians and replacement part availability across the U.S.
Target Markets
Citrus America targets businesses that benefit from high-margin, fresh juice offerings:
- Supermarkets and grocery stores launching fresh juice programs.
- Hotels, spas, and wellness resorts focused on healthy dining options.
- Cafés and restaurants with breakfast and brunch menus.
- Quick-service and fast-casual concepts looking to upsell premium beverages.
The company also supports white-label and co-branded implementations for franchises and national foodservice providers.
Capabilities and Infrastructure
- Distribution Network: Strategic warehousing and logistics hubs across the U.S. for fast delivery and support.
- Service Operations: On-site installation and nationwide support team ensure operational uptime and minimal maintenance disruptions.
- Training Programs: Staff training for machine operation, cleaning, and customer engagement provided during onboarding.
- Custom Juice Program Consulting: Assists customers in designing store layout, workflow, and marketing for in-store juicing stations.
Certifications and Compliance
- NSF Certified for food safety
- UL and CE Compliant electrical components
- FDA Food-Grade Materials used in all parts in contact with juice and fruit
- HACCP Support: Machine design supports integration into HACCP-compliant foodservice operations
Customer Testimonials
“Citrus America helped us implement a turnkey juice solution that delivers over 100 servings per day with minimal staff input.” — Regional Grocery Operations Manager
“The Revolution model has significantly reduced our peel oil contamination. Our customers immediately noticed the difference.” — Food & Beverage Director, Luxury Hotel Chain
“We saw a 35% increase in fresh beverage sales within the first quarter of using the Fantastic ECO juicer.” — Franchisee, Healthy Café Chain
Achievements and Recognition
- Exclusive North American distributor of Citrocasa, a European market leader in juicing technology.
- Recognized in Progressive Grocer and Grocery Business Magazine for innovation in fresh juice merchandising.
- Featured exhibitor at National Restaurant Association Show, NACS Show, and IDDBA.
Citrus America, Inc. continues to elevate the standards of commercial juicing in the United States through precision engineering, food safety compliance, and a strong commitment to customer success. Their systems are empowering businesses to tap into the fast-growing health and wellness beverage market with scalable, efficient, and hygienic solutions.
