Çizmeci Time is a prominent Turkish confectionery manufacturer based in Gebze, Kocaeli, renowned for its extensive range of wafers, biscuits, and roll wafer products. As part of the Çizmeci Gıda group, the company has grown into a global brand under the leadership of Recep Uğur Çizmeci, exporting its sweet creations to over 50 countries worldwide. With a focus on quality, innovation, and strong branding, Çizmeci Time continues to expand its influence in both domestic and international snack food markets.
Core Business
Çizmeci Time specializes in the production of wafer-based confectionery, including filled roll wafers, layered wafers, sandwich biscuits, and chocolate-coated treats. The company's vertically integrated manufacturing model includes in-house recipe development, high-capacity automated production lines, and branded packaging solutions. It operates both as a direct producer and private label supplier for retail chains and distributors globally.
Product and Service Offerings
The Çizmeci Time portfolio is anchored by several best-selling product families, including:
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Roll Wafers:
- Chocolate Filled Roll Wafers
- Hazelnut Cream Filled Roll Wafers
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Wafers:
- Classic layered wafers with vanilla, chocolate, and hazelnut cream
- Premium lines under Wafer Master, Crepe, and Gofrette
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Biscuits:
- Hay Hay Cocoa Biscuit with Cream
- Sandwich Biscuits
- Chocolate-Coated Biscuit Varieties
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Brand Lines:
- Wafer Master, Superroll, Crepe, Rollstick, Klas, Hero, Gofrette, Brittle, Hay Hay, Heyo, Time Up, Baroll
These products are available in a variety of pack sizes, including consumer retail packs, travel sizes, and bulk industrial packaging for distributors.
Specialization and USP
Çizmeci Time's unique value proposition is grounded in:
- Brand portfolio diversity catering to multiple price segments and market niches.
- Export orientation, with packaging customization in over 10 languages.
- Focus on roll wafer innovation, a product category where Çizmeci holds a leading market position in Turkey and several export regions.
- In-house branding expertise with distinctive and colorful packaging designs tailored to youth and impulse-buying demographics.
Financial Strength
Çizmeci Time is part of the larger Çizmeci Gıda conglomerate, a financially robust entity:
- Estimated annual production volume exceeds 10,000 metric tons.
- Operates a 25,000 square meter production facility in Gebze.
- Revenue estimates place Çizmeci Time at over USD 30 million annually, with exports accounting for more than 60% of total turnover.
- Steady year-on-year revenue growth of 15–20%, driven by product diversification and market penetration strategies.
Shipment and Export Data
Çizmeci Time is a leading Turkish exporter in the confectionery category:
- Products exported to over 50 countries, including major markets like the UAE, Saudi Arabia, Iraq, Russia, Germany, the UK, India, and the USA.
- Registered vendors with international hypermarket chains and wholesalers.
- Maintains multi-channel logistics operations, including seafreight and road freight partnerships with EU, MENA, and CIS countries.
- Compliance with EU food labeling and export documentation for seamless cross-border transactions.
Target Market
Çizmeci Time serves a broad global audience through:
- Retail Chains: Both branded and private label lines in supermarkets.
- Importers and Distributors: Working with regional snack distributors across Asia, Europe, the Middle East, and Africa.
- Online Food Retailers: Active placement in e-commerce platforms like Amazon and regional delivery apps.
- Institutional Food Service: Supplying individually packed wafers and biscuits to hospitality and airlines.
Capabilities
Çizmeci Time boasts modern manufacturing infrastructure and R&D capabilities:
- Automated production lines capable of high-volume throughput while maintaining quality consistency.
- Dedicated R&D team focused on flavor development, shelf-life optimization, and consumer trend analysis.
- Flexographic printing and packaging lines supporting private labeling and custom export packaging.
- Scalable OEM manufacturing agreements with select global partners.
Certifications and Compliance
Çizmeci Time operates with full compliance to international food safety standards:
- ISO 22000:2018
- BRC Global Food Safety Standard
- HALAL certification
- Full traceability and lot-level inventory tracking
- Adheres to Turkish Food Codex, EU directives, and Gulf standards for sugar, flavorings, and packaging integrity
Customer Testimonials
“Çizmeci Time has been a reliable partner in the roll wafer segment for over five years. Their delivery times and flavor consistency are unmatched.”
— Ahmad Hassan, Confectionery Importer, Dubai
“We stocked Wafer Master across 300 stores and saw a 22% month-on-month growth in wafer category sales. It’s a modern brand with nostalgic appeal.”
— Larisa Petrova, Category Manager, Moscow
Major Achievements
- Recognized as a Top 3 Turkish roll wafer exporter by the Turkish Exporters Assembly (2022).
- Participated in major global expos such as ISM Cologne, Gulfood Dubai, and SIAL Paris.
- Successfully introduced 12 international sub-brands, establishing visibility in emerging markets.
- Expanded distribution through multinational retail partners, including Carrefour, Lulu Hypermarket, and BİM.
Çizmeci Time continues to deliver on its promise of sweet indulgence through innovation, reliability, and market-driven expansion. By combining Turkish confectionery heritage with global quality standards, the brand secures its position as a rising force in the global snack industry.
