CNJ Nature Co., Ltd. (江西丹霞生物科技股份有限公司) is a pioneering manufacturer of natural food colorants and botanical extracts, headquartered in Yingtan, Jiangxi Province, China. The company is renowned for its deep expertise in the development and large-scale production of plant-based pigments that are widely used across the global food, beverage, cosmetics, and pharmaceutical industries.
Core Business and Operations
CNJ Nature’s core competency lies in its portfolio of natural pigments and concentrated juices derived from botanical sources. Its main product categories include:
- Purple Sweet Potato Color – A stable anthocyanin-based pigment for use in beverages, confections, and dairy.
- Red Radish Color – Bright red natural colorant for sauces, yogurts, and gummies.
- Beet Red Color – Deep red betanin pigment for bakery, dairy, and functional beverages.
- Spirulina Blue Color – Phycocyanin pigment used in confectionery, beverages, and dairy alternatives.
- Red Cabbage Color – pH-sensitive pigment ideal for acidic beverages and decorative desserts.
- Black Carrot Color – High-anthocyanin colorant with excellent stability.
- Monascus Red Color – Fermentation-based red pigment used in traditional Chinese foods and meat products.
- Gardenia Yellow and Blue Colors – Lipid- and water-soluble pigments extracted from gardenia fruit.
- Safflower Yellow Color – Naturally derived from safflower petals for bakery and snacks.
- Juice Concentrates – Fruit and vegetable concentrates used for both flavor and color enhancement.
These products are processed through advanced extraction, purification, and spray-drying technologies to retain functional and sensory qualities.
Specialisation and Unique Strengths
CNJ Nature is recognized for its:
- Vertically integrated supply chain – From raw material cultivation to final product processing.
- Diverse portfolio of over 30 plant-based pigment solutions, each standardized for food-grade use.
- Advanced fermentation and extraction technologies ensuring high pigment purity and color stability.
- Custom formulation capabilities for clients needing specific solubility, pH range, and color tone adaptations.
- Eco-friendly and clean-label solutions, aligning with global demand for natural and sustainable ingredients.
The company’s R&D division continuously collaborates with agricultural research institutes to improve yield, pigment content, and environmental sustainability of raw materials.
Financials
As a significant player in the natural pigment industry in China, CNJ Nature operates with strong manufacturing and export capabilities. Based on industry benchmarks and export data:
- Estimated Annual Revenue: RMB 120–180 million (~USD 17–25 million)
- Annual Production Volume: Over 2,000 metric tons of finished pigment and juice concentrate products
- Growth Rate: 15–20% annually, fueled by increasing demand for natural colorants in clean-label formulations
Revenue distribution is balanced between domestic market sales and international exports.
Global Shipments and Export Performance
According to international trade records:
- CNJ Nature exports to over 40 countries, including the United States, Germany, Japan, South Korea, Thailand, Brazil, and France.
- Primary exports include purple sweet potato color, spirulina blue, and gardenia pigments.
- Over 800 international shipments annually to clients in food and beverage manufacturing, dietary supplements, and natural cosmetics.
The company’s ability to meet regulatory requirements in regions such as the EU, North America, and Southeast Asia has supported sustained export growth.
Target Markets
CNJ Nature serves a wide array of industries:
- Food and Beverage Manufacturers – Natural coloring for yogurts, juices, candies, bakery, and meat products.
- Health and Nutrition Brands – Clean-label pigments for functional foods and nutritional supplements.
- Confectionery and Ice Cream – Natural, stable colorants with appealing visual effects.
- Pharmaceuticals and Nutraceuticals – Natural extracts for capsule coatings and wellness beverages.
- Cosmetics and Personal Care – Plant-based colors for lip balms, soaps, and lotions.
Clients include multinational ingredient distributors, flavor houses, and private-label brands.
Capabilities
- Extraction and fermentation plants equipped with automated temperature and pH control systems.
- Spray drying, vacuum concentration, and microencapsulation for stability and shelf life.
- On-site R&D labs for pigment characterization, color matching, and custom formulation.
- Application laboratories that simulate real-product conditions to test performance and interactions.
The company can deliver both standardized extracts and tailor-made ingredient systems.
Certifications and Compliance
CNJ Nature adheres to strict quality and safety standards, including:
- ISO 9001 Quality Management System
- ISO 22000 Food Safety Management
- HACCP Certification
- Halal and Kosher Certifications
- FDA-compliant ingredient listings for exports to the United States
- EU food additive regulatory documentation including E-number alignment for specific pigments
All products are tested for heavy metals, microbial levels, solvent residues, and pigment stability before dispatch.
Testimonials and Recognition
Industry clients consistently report:
- Reliable batch-to-batch color consistency
- Excellent solubility and color retention in application
- Responsive technical support and documentation for regulatory filings
- Good cost-to-performance ratio compared to synthetic alternatives
CNJ Nature is recognized among the top exporters of natural anthocyanin pigments in China, and frequently highlighted in trade expos and food ingredient journals.
Major Achievements
- Developed over 40 standardized pigment products and 10 juice concentrate formulations.
- Among China’s top 3 producers of spirulina blue and purple sweet potato pigments by export volume.
- Long-term supply relationships with global ingredient distributors and functional food manufacturers.
- Awarded for “Innovation in Plant-Based Extracts” by provincial agricultural innovation programs.
CNJ Nature Co., Ltd. continues to lead the shift toward natural and sustainable food coloring solutions, providing global food and health industries with high-performance botanical pigments that meet the evolving standards of safety, transparency, and visual appeal.
