Product Offerings
Products:
Portable Draft System: Cooler Keg
Accessories: Extra Kegs, CO₂ Cartridges, Cleaning Kits
Cooler Keg, based in Covington, Kentucky, is an innovative beverage technology company revolutionizing portable draft dispensing. Founded by Anthony Bernas, Cooler Keg combines the classic utility of a cooler with the advanced functionality of a pressurized draft system, making it a game-changer for social events, tailgates, outdoor adventures, and casual entertaining. The brand delivers the authentic experience of on-tap beer, cocktails, and other beverages—anywhere, anytime.
Core Business and Product Offerings
Cooler Keg's flagship product is a patented, self-contained draft system housed within a traditional insulated cooler. The product lineup includes:
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Portable Draft System:
- Cooler Keg: A dual-keg system built into a rugged, wheeled cooler, featuring stainless steel internal kegs, CO₂ pressurization, and dual taps for simultaneous beverage dispensing.
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Accessories:
- Extra Kegs: Additional stainless-steel mini kegs to preload and swap drinks easily.
- CO₂ Cartridges: Food-grade cartridges for consistent carbonation and dispensing.
- Cleaning Kits: Maintenance accessories to preserve freshness and extend product life.
Cooler Keg is compatible with a wide range of beverages, including beer, cocktails, mocktails, seltzers, and soft drinks, making it suitable for all types of users.
Specialization and Unique Selling Proposition (USP)
Cooler Keg stands out in the beverage and portable appliance market through its:
- All-in-One Draft Experience: Offers the ability to pour two different beverages simultaneously with true draft quality, eliminating the need for ice, bottles, or cans.
- Mobility and Convenience: The cooler chassis includes wheels and a retractable handle, enabling easy transport to outdoor venues and events.
- Event-Friendly Design: Ideal for tailgating, weddings, barbecues, camping, and pop-up service bars.
- High-Quality Materials: Built with durable, food-grade stainless steel components for safe, long-term use.
- Ease of Use: Simple setup and cleaning process, designed for consumer and commercial users alike.
Financials and Market Reach
As a startup with direct-to-consumer operations, Cooler Keg is privately held and does not disclose full financials. However, available indicators suggest rapid growth:
- Kickstarter Campaign: Successfully crowdfunded with strong backer support, validating market interest and early product-market fit.
- DTC Sales Channel: Operates via its official eCommerce platform with fulfillment across the U.S.
- Retail Pricing: Cooler Keg unit priced at approximately $379–$450 USD, positioning it competitively against premium coolers and home draft appliances.
- Customer Demographics:
- Primarily outdoor enthusiasts, tailgaters, party hosts, and small event vendors.
- Growing popularity among private chefs, bartenders, and mobile caterers.
Target Markets
Cooler Keg serves a lifestyle-oriented consumer base focused on convenience and beverage quality:
- Outdoor event attendees and tailgaters
- Backyard entertainers and home mixologists
- Mobile bartending services
- Craft brewers and beverage marketers seeking pop-up solutions
- Glamping resorts and outdoor hospitality providers
Its portability and brand appeal also make it a unique promotional tool for beverage brands.
Capabilities and Infrastructure
- Product Engineering: Proprietary draft system design housed in an insulated, dual-keg cooler with secure CO₂ integration.
- Manufacturing: Contract manufacturing partnerships support scalable production.
- Customer Support: In-house service for post-sale support, warranty issues, and replacement parts.
- Logistics: U.S.-based fulfillment centers for efficient delivery.
Certifications and Compliance
- Food-Grade Materials: All internal components meet FDA standards for food and beverage safety.
- CO₂ Cartridge Safety: Compliant with DOT standards for pressurized containers.
- Design Patents: Unique integration of beverage system within cooler body protected by intellectual property filings.
Customer Testimonials
“This thing turns every party into a professional setup. People can’t believe we’re serving tap cocktails out of a cooler!” — Verified Customer, Tailgater & Event Host
“I bring my Cooler Keg to every game day. It’s a total crowd pleaser and keeps drinks cold and carbonated for hours.” — Football Fan & Grillmaster, Ohio
“As a mobile bartender, it saves me setup time and adds real flair. Guests love pouring their own drinks!” — Private Event Bartender, Nashville TN
Achievements and Recognition
- Featured in Cool Material, Uncrate, and Men's Gear as one of the top innovations in portable beverage tech.
- Reached thousands of customers within the first 12 months of launch.
- Garnered attention on social media with branded hashtags and influencer unboxings.
- Named a Top 10 Tailgating Accessory by industry review platforms.
Cooler Keg continues to define its niche in the beverage appliance industry by combining mobility, usability, and fun—serving a new generation of drinkers who expect more from their on-the-go beverage solutions.