Coronel Café Orgânico, a premium organic coffee brand under the umbrella of Gustavo Leonel Cafés Especiais, is headquartered in Franca, São Paulo, Brazil. The brand is renowned for producing high-quality, certified organic and specialty-grade coffees, cultivated in the traditional coffee heartland of Brazil. With a focus on sustainability, traceability, and artisanal roasting, Coronel Café Orgânico exemplifies Brazil's transition toward value-added, ethically produced coffees.
Core Business Operations
Coronel Café Orgânico operates as a fully integrated specialty coffee producer, handling every stage of the value chain from farm to final packaging. The company sources its coffee from family-run organic farms in the Mogiana and Alta Mogiana regions, known for their altitude, microclimate, and ideal terroir for Arabica cultivation.
Its operations encompass:
- Organic cultivation
- Selective harvesting and micro-lot processing
- Artisanal roasting in small batches
- National distribution and direct-to-consumer sales via e-commerce
- Export of microlot specialty coffee to select international markets
Product and Service Offerings
Coronel Café Orgânico offers a curated range of organic and specialty-grade coffee products:
-
Roasted Ground Coffee:
- Coronel Orgânico Torrado e Moído 250g
- Coronel Orgânico Torrado e Moído 500g
-
Whole Bean Coffee:
- Coronel Orgânico Torrado em Grãos 250g
- Coronel Orgânico Torrado em Grãos 500g
-
Microlot Editions:
- Coronel Café Orgânico Microlote Selecionado – limited harvests from top-performing plots
-
Capsules:
- Coronel Café Orgânico em Cápsulas – compatible with Nespresso machines
All products are 100% Arabica, roasted with specialty-grade standards (scores exceeding 83 SCA points), and are organically certified with full traceability.
Specialization and Core USP
Coronel Café Orgânico distinguishes itself in the competitive coffee sector through:
- Certified Organic Production: Free from synthetic agrochemicals, cultivated with natural compost and agroforestry practices.
- Microlot Artisanship: Carefully curated lots offering unique cup profiles, processed with natural or pulped natural methods.
- Traceability and Transparency: Every package carries detailed origin information, harvest year, altitude, and producer name.
- Eco-Friendly Packaging: Utilizes recyclable and low-impact materials in its supply chain.
Financial and Export Performance
Though specific revenue figures are not publicly disclosed, market and trade indicators highlight its premium positioning:
- Export Presence: Participates in international fairs and exports select microlots to Europe and North America, targeting specialty roasters and boutique retailers.
- Domestic Reach: Listed in more than 150 specialty shops and gourmet outlets across São Paulo, Rio de Janeiro, and Minas Gerais.
- Online Sales: Operates a direct-to-consumer ecommerce platform with regular promotions and subscription services.
- Product Price Point: Retail price ranges from BRL 40 to BRL 70 per 250g, positioning it among Brazil’s high-end organic coffee offerings.
Target Markets
- Health-conscious and Eco-aware Consumers: Seeking chemical-free and traceable organic products
- Specialty Coffee Enthusiasts: Looking for microlot and single-origin experiences
- Boutique Cafés and Restaurants: Interested in premium, sustainable ingredients
- International Importers and Roasters: Importing small batches with high SCA scores and organic certifications
Capabilities
Coronel Café Orgânico’s production and quality control capabilities are structured around artisanal excellence and modern compliance:
- Organic-certified farms under INMETRO and MAPA regulation
- Cup profiling laboratories with Q-Graders evaluating each lot
- Roasting Facility: Custom profiles developed in-house using drum roasters
- Logistics: Distribution center located in Franca with efficient delivery across Brazil
Certifications and Compliance
- IBD Organic Certification (Brazil’s accredited certifier)
- SCA Cupping Scores above 83 points
- MAPA-inspected roasting and packaging unit
- Good Agricultural Practices (GAP) for farming processes
- Fair and Ethical Labor Practices, supporting family-owned smallholders
Customer Testimonials and Recognition
- Rated 4.9/5 stars on ecommerce platforms and marketplaces for aroma, quality, and sustainability
- Featured in Revista Espresso and Cafeicultura Digital for excellence in organic cultivation
- Positive feedback from specialty cafes citing balanced acidity, chocolate notes, and smooth body
Major Achievements
- Pioneered organic coffee branding in Franca’s traditionally conventional farming landscape
- International exposure through showcases at World of Coffee (WOC) and Specialty Coffee Expo (SCA USA)
- Developed Coronel Microlote Selecionado, a limited-edition range earning accolades from Brazilian baristas
- Recognized by Agência Paulista de Promoção de Investimentos e Competitividade (InvestSP) for sustainable export potential
Coronel Café Orgânico embodies the future of Brazilian coffee: sustainable, traceable, and specialty-grade. With a strong commitment to environmental stewardship and artisanal quality, it has carved out a niche that appeals to conscious consumers and specialty buyers both locally and abroad.
