Product Offerings
Products:
Meal Replacement Shakes: Chocolate Soufflé, Whipped Coffee, Mango Lassi, Matcha, Peanut Butter, Strawberry Cheesecake, Dulce De Leche, Baklava, Vanilla Crème, Coconut Pudding
Accessories: 400ml Daily Shaker
Daily Shake is a fast-growing Australian health and nutrition brand dedicated to reshaping the meal replacement and wellness space through high-quality, nutritionally balanced shakes designed for convenience without compromising taste or performance. Headquartered in Botany, New South Wales, Daily Shake has swiftly built a loyal customer base through its innovation-driven formulations, diverse flavor profiles, and commitment to lifestyle-centric health products.
Company Overview
Established with a mission to simplify nutrition, Daily Shake focuses on providing ready-to-drink and easy-to-make meal replacement solutions for busy individuals, fitness enthusiasts, and those seeking healthier alternatives to traditional meals. With operations rooted in Australia, the brand leverages local sourcing, robust e-commerce infrastructure, and social media engagement to drive awareness and growth.
Core Product Offerings
Daily Shake offers an extensive range of meal replacement shakes with an emphasis on flavor diversity, nutritional density, and convenience. Each shake is carefully crafted to deliver balanced macronutrients, essential vitamins, and high protein content, with many options being dairy-free, gluten-free, and low in sugar.
Key Products
-
Meal Replacement Shakes:
- Chocolate Soufflé
- Whipped Coffee
- Mango Lassi
- Matcha
- Peanut Butter
- Strawberry Cheesecake
- Dulce De Leche
- Baklava
- Vanilla Crème
- Coconut Pudding
-
Accessories:
- 400ml BPA-free Daily Shaker Bottle
These offerings are available via the official e-commerce platform and selected retail and online health food distributors across Australia.
Unique Selling Proposition
Daily Shake differentiates itself through:
- Gourmet-Inspired Flavours: Innovative flavor palette rarely seen in health-focused meal replacements.
- Transparent Formulations: Detailed nutritional breakdowns for every product, designed to align with active lifestyles and specific dietary preferences.
- No Artificial Sweeteners or Additives: All shakes are formulated without harmful preservatives or synthetic fillers.
- Inclusive Nutrition: Options designed to meet vegan, low-carb, and high-protein dietary goals.
Market Position and Reach
With the global meal replacement market projected to surpass USD 20 billion by 2027, Daily Shake has positioned itself effectively in the niche premium segment within Australia. While exact revenue figures remain undisclosed, web traffic analysis and social media metrics indicate an active and rapidly expanding customer base. The brand’s Instagram account @dailyshakeofficial has attracted over 55,000 followers, suggesting strong consumer engagement and viral appeal.
Target Market
Daily Shake’s core demographics include:
- Young professionals seeking fast, healthy meal alternatives
- Fitness and gym-goers focused on post-workout recovery
- Weight-conscious consumers looking for portion-controlled, nutrient-rich meals
- Busy parents and students aiming for convenience without compromising nutrition
The company’s appeal spans urban millennials and Gen Z audiences, especially those who value functional food products that are aesthetically appealing and easy to prepare.
Capabilities and Infrastructure
- Australian-based fulfilment and warehousing for fast national shipping
- High-volume production scalability, allowing for batch consistency and demand surges
- E-commerce centric infrastructure with direct-to-consumer focus
- Active digital marketing and affiliate programs to fuel influencer-led campaigns
Certifications and Compliance
Although not publicly listed with standard certifications like HACCP or ISO, all Daily Shake products conform to:
- FSANZ (Food Standards Australia New Zealand) regulations
- Ingredient sourcing and processing that meets Australian Health Department guidelines
- Claims like "gluten-free", "dairy-free", and "vegan-friendly" are clearly labeled and align with domestic food labelling laws
Customer Feedback and Reviews
User feedback on platforms such as Trustpilot and product pages on dailyshake.com.au consistently highlight:
- 4.5/5 average customer satisfaction rating
- Praise for unique flavors and smooth texture
- Testimonials citing weight loss, improved digestion, and appetite control
- Influencer reviews and user-generated TikTok content promoting taste and convenience
Shipment and Trade Activity
As a domestically focused brand, Daily Shake’s exports are currently limited. However, there is evidence of growing interest from international consumers via inquiries on social media and online forums. No public shipment records are available through platforms like Volza or ImportYeti as of the latest available data, indicating a predominantly Australian market focus.
Major Achievements
- Successfully launched 10+ unique shake flavors within 24 months of market entry
- Accumulated tens of thousands of subscribers through recurring DTC model
- Featured in Australian lifestyle and wellness magazines including Body & Soul and Women's Health
- Recognized as one of the Top 10 Meal Replacement Brands in Australia by multiple health blogs and product ranking platforms
Daily Shake continues to expand its product portfolio and customer base by tapping into evolving health trends, with future plans hinting at international distribution, retail partnerships, and additional product innovations aligned with consumer wellness goals.