Exhibiting at International Food & Drink Event (IFE) 2025

Ramadan Abu Lebbeh & Sons Co. L.L.C., operating under the flagship brand Al Nejmah Sweets, is a premium Jordanian manufacturer and exporter of traditional Arabic confectionery, pastries, and frozen desserts. Headquartered in Amman, Jordan, the company has been a cornerstone of Levantine sweets production for over three decades, blending heritage recipes with modern food processing technology to serve both local and international markets.

Core Business and Role

Established as a family-run enterprise, Ramadan Abu Lebbeh & Sons Co. L.L.C. has grown into one of Jordan’s leading producers of high-end Arabic sweets and pastries. The company specializes in the artisanal and semi-industrial production of delicacies such as baklava, ma’amoul, barazek, ghraybeh, petit fours, and its signature Gusti Italian ice cream line. With an unwavering commitment to quality and authenticity, Al Nejmah Sweets caters to retail chains, hotels, airlines, and distributors across the Middle East and Europe.

Product and Service Offerings

Al Nejmah Sweets offers a rich and diverse portfolio, structured around the following categories:

• Arabic Sweets:

  • Baklava varieties (pistachio, walnut, cashew)
  • Ma’amoul (date-filled, walnut-filled)
  • Barazek (sesame pistachio cookies)
  • Ghraybeh (shortbread cookies)

• Cakes & Pastries:

  • Swiss rolls
  • Layered cream cakes
  • Mini pastries

• Italian Ice Cream (Gusti brand):

  • Pistachio, vanilla, chocolate, mango, and seasonal flavors

• Biscuits and Gourmet Items:

  • Petit fours
  • Sticks biscuits
  • Premium nougat and Turkish delights (limited editions)

Products are packed in a variety of formats including vacuum-sealed boxes, decorative tins, catering trays, and retail-friendly packs.

Specialisation and USP

Al Nejmah Sweets stands out for:

• Authentic handmade production with generational expertise
• Use of premium Middle Eastern ingredients such as Aleppo pistachios and Medjool dates
• Custom packaging solutions for gifting, private label, and airline services
• Italian-standard ice cream production unit under the Gusti brand
• Ability to scale traditional recipes for bulk exports without compromising on taste and presentation

Its product innovation lies in merging Levantine tradition with international standards of food safety, hygiene, and aesthetics.

Financials

Though privately held, the company’s export activity and factory footprint suggest robust financial growth:

• Estimated annual turnover: $4–6 million USD
• Over 60% of revenue comes from exports, primarily to the GCC, EU, and Levant
• Gusti Ice Cream brand contributes an estimated 20% to overall revenue

Significant investments have been made in automation, cold chain infrastructure, and food safety certifications in recent years to support this growth.

Shipment and Trade Insights

Trade data and export shipment tracking platforms indicate:

• Active exports to Saudi Arabia, UAE, Kuwait, Qatar, Germany, and Sweden
• Monthly shipping volumes range from 10 to 20 tons, depending on season
• Key export products include vacuum-packed baklava and frozen ma’amoul
• The company complies with Jordan Food and Drug Administration (JFDA) and international food export standards, ensuring smooth cross-border trade

Al Nejmah has also tailored products to Halal standards, a key advantage in Muslim-majority export destinations.

Target Market

Al Nejmah Sweets caters to:

• Retail distributors and gourmet shops
• Airline catering services
• Hotel and hospitality chains
• Ethnic grocery retailers in Western markets
• Gift and premium seasonal markets (Ramadan, Eid, Christmas)

The brand is positioned as premium traditional with global appeal, bridging the cultural heritage of Arabic desserts with modern consumer expectations.

Capabilities

• ISO-certified production facility in Amman with temperature-controlled zones
• Cold storage and freezing lines for ice cream and frozen sweets
• Vacuum and MAP packaging systems to ensure freshness for exports
• Design and branding team for customized packaging and gift solutions
• R&D unit for seasonal products and product-line expansion

Certifications and Compliance

Ramadan Abu Lebbeh & Sons Co. L.L.C. is fully compliant with:

• ISO 22000:2018 Food Safety Management System
• HACCP-compliant production processes
• Halal certification across all product categories
• Approved for export by Jordan FDA and Ministry of Industry and Trade

These certifications enable the company to meet stringent international food regulations, particularly in the EU and GCC regions.

Customer Testimonials

“Al Nejmah’s baklava is a staple in our Ramadan gifting catalog. Their quality and consistency is unmatched.” — Wholesale Distributor, UAE (2023)

“We’ve used Gusti Ice Cream in our hotel dessert menus across Doha and have seen great guest satisfaction.” — Executive Chef, 5-Star Hotel Chain (2022)

Major Achievements

• Over 30 years of heritage in Arabic confectionery production
• Export footprint in 12+ countries
• Launched Gusti Italian Ice Cream brand in 2020, now a leading product line in high-end Jordanian dessert outlets
• Featured in Jordan’s Top SME Exporters list by local trade associations
• Recognized by Jordan Chamber of Industry for excellence in food safety and innovation

Ramadan Abu Lebbeh & Sons Co. L.L.C., through its Al Nejmah Sweets and Gusti brands, continues to elevate the profile of Jordanian and Arabic sweets globally—combining tradition, technology, and taste to satisfy the palates of a growing international clientele.