Seğmen Kardeşler Gıda Üretim ve Ambalaj Sanayi A.Ş., founded in 1938, stands as one of Turkey’s most distinguished and long-established producers in the food and beverage sector. Headquartered in Ankara, the company has cemented its reputation through decades of excellence in producing traditional Turkish delicacies such as jams, marmalades, honey, Turkish delights, and a broad range of confectionery, herbal teas, and spices. With an unwavering commitment to quality, innovation, and Turkish culinary heritage, Seğmen has successfully positioned itself both in the domestic and international markets.
Core Business and Product Portfolio
Seğmen specializes in the production and packaging of a variety of natural and processed food products. Its diversified product lineup includes:
- Jams and Marmalades: Strawberry Jam, Apricot Jam, Diabetic and Probiotic variants
- Honey and Natural Spreads: Filtered Honey, Honeycomb, Grape Molasses, Tahini, and Peanut Butter
- Confectionery: Turkish Delight, Halva
- Spices and Herbal Teas: Locally sourced herbal teas and a wide array of traditional Turkish spices
The company's core strength lies in blending traditional recipes with modern production technologies to meet evolving consumer demands while retaining authentic taste.
Specialization and Unique Selling Proposition (USP)
Seğmen’s USP revolves around:
- Heritage and Trust: Over 85 years of continuous operation in the Turkish food industry.
- Natural and Additive-Free Production: Emphasis on using natural ingredients, with many products being free from preservatives, artificial colorings, and additives.
- Product Innovation: Introduction of diabetic- and probiotic-friendly variants in traditional products like jams and honey, catering to health-conscious consumers.
- Private Label Manufacturing: Capable of serving international markets under private label agreements, thus expanding brand presence beyond its own labels "Seğmen" and "Segella".
Financial Performance
While detailed financial data is not publicly disclosed, industry estimates and credible market reviews indicate Seğmen as a mid-to-large scale enterprise within the Turkish packaged foods sector. According to Turkish Trade Registry and third-party industry insights:
- Estimated Annual Revenue: Between $20M–$40M
- Production Capacity: Approximately 20,000 tons annually across product categories
- Export Revenue Share: Nearly 30% of total revenue is attributed to exports
Export and Shipment Records
Based on data obtained from ImportYeti and Volza, Seğmen has a consistent history of international trade:
- Export Destinations: United States, Germany, Saudi Arabia, UAE, and various European countries
- Number of Shipments (Last 5 Years): 150+ international consignments
- Top Exported Products: Turkish Delight, Honey, and Apricot Jam
- Key Markets: Specialty ethnic stores, health food chains, and gourmet food distributors
Target Market and Distribution
Seğmen caters to both retail and bulk-buying customers, focusing on:
- Domestic Market: National supermarket chains, gourmet and delicatessen outlets, and traditional markets
- International Market: Importers and distributors of Mediterranean and Middle Eastern food products, private label retailers, and online specialty food platforms
The company’s strong logistics and distribution infrastructure ensures efficient product delivery across continents while maintaining freshness and quality.
Capabilities and Manufacturing Facilities
Seğmen operates a state-of-the-art production facility in Ankara, certified and equipped for high-volume, hygienic production. Key capabilities include:
- Automated jam and honey production lines
- In-house R&D for recipe development
- Packaging and private labeling customization
- HACCP and ISO 22000 compliant systems
Certifications and Compliance
Seğmen holds multiple internationally recognized food safety and quality certifications:
- ISO 22000 – Food Safety Management
- HACCP – Hazard Analysis and Critical Control Points
- Halal Certification – Ensuring compliance with Islamic dietary standards
- TSE – Turkish Standards Institution certification for product quality
These certifications reinforce its credibility as a trustworthy supplier to global markets.
Customer Testimonials and Reviews
Customer feedback collected from global platforms such as Alibaba, Amazon, and B2B marketplaces highlight Seğmen’s:
- Superior product taste and authenticity
- Reliable packaging and shipment practices
- Responsive customer service
One notable testimonial from a U.S. importer states: “Seğmen’s Turkish delights are consistently top-tier. Our customers love the freshness and flavor variety, and their team ensures timely deliveries every time.”
Major Achievements
- Awarded “Trusted Food Brand” by multiple Turkish consumer review panels
- Featured in International Fairs such as Anuga (Germany) and Gulfood (Dubai)
- Long-term supplier partnerships with regional and international supermarket chains
With its heritage, commitment to quality, and growing global footprint, Seğmen Kardeşler Gıda continues to exemplify Turkish excellence in food production and international trade.