Exhibiting at International Food & Drink Event (IFE) 2025

Dairy Valley, operating under the premium brand "Happy Halwai," is a United Kingdom-based dairy and ethnic confectionery company specializing in traditional Indian sweets and dairy products. Headquartered in London, the company has become a cornerstone in the UK’s South Asian food segment by offering high-quality, authentically prepared mithai, paneer, khoya, and flavored dairy products tailored for both traditional consumers and a growing mainstream audience.

Company Overview

Dairy Valley was established with the vision of bringing authentic Indian dairy and sweet delicacies to the UK market with uncompromised quality and hygiene. Over the years, it has grown into a trusted name among South Asian diaspora communities and broader consumers seeking premium Indian-style desserts and dairy.

Product Portfolio

Dairy Valley's product lines span several traditional categories:

Dairy Products

• Paneer (Indian Cottage Cheese)
• Khoya (Milk Solids)
• Probiotic Yoghurt
• Shrikhand (Sweetened Strained Yoghurt)
• Ghee (Clarified Butter)
• Flavoured Milk & Lassi

Confectionery (Under Happy Halwai)

• Mithai (Sweets):
  • Badam Barfi
  • Gajar Halwa
  • Gulab Jamun
  • Kaju Katli
  • Kesar Peda
  • Khoya Barfi
  • Motichoor Ladoo
  • Rasmalai

Frozen & Dessert Range

• Kulfi: Traditional Indian frozen dessert

These products are available through retail outlets, Indian grocery stores, cash & carry chains, and are increasingly visible on online grocery platforms in the UK.

Unique Selling Proposition

Dairy Valley’s competitive edge lies in its:

• Authenticity: Recipes and textures carefully curated to match the traditional taste expected by Indian households.
• Quality Assurance: Production in hygienic, modern facilities complying with UK food standards.
• Freshness: Many products are made fresh and delivered via refrigerated transport across the UK.
• Cultural Appeal: Extensive product relevance during festivals such as Diwali, Holi, and Eid.

Market Position

Dairy Valley is among the top-tier producers of Indian dairy-based sweets in the UK, particularly dominating seasonal and ethnic food retail. The brand is especially popular during high-consumption festivals, accounting for up to 40% of shelf space in Indian grocery stores during Diwali, according to reports by local ethnic retail analysts.

Its primary audience includes:

• British South Asian families
• Ethnic food retail outlets and restaurants
• Mainstream food chains and event caterers

Financial and Shipment Data

While specific financial disclosures for Dairy Valley are not publicly available, its logistical footprint and product diversity point to strong operations. Based on data from UK import databases and wholesale distribution partners, Dairy Valley is estimated to supply to over 400 ethnic retail points across England, Wales, and Scotland.

Platforms such as ImportYeti and local shipping records suggest that the company imports certain raw materials from India, particularly for sweets manufacturing, and is listed as a consistent shipper for dairy derivatives.

Capabilities and Infrastructure

• In-house Manufacturing Unit in London equipped with modern dairy and sweet processing machinery.
• Cold Chain Logistics Network for temperature-sensitive product distribution.
• R&D Team for developing new flavours and fusion products catering to younger demographics.
• Private Label Production capabilities for third-party retailers.

Certifications and Compliance

Dairy Valley products adhere to UK and EU food safety norms, and the company maintains:

• FSA UK Compliance for all dairy and processed food products
• Halal Certification for specific product ranges
• Vegetarian Society Approval on many confectionery lines

These certifications position Dairy Valley favorably among health-conscious and religiously observant consumers.

Customer Reviews and Community Feedback

Consumer feedback highlights:

• High praise for the freshness and authentic taste of mithai
• Frequent purchases during religious festivals and weddings
• Growing popularity on social media platforms such as Instagram and Facebook, where the brand has built a following by showcasing product visuals and festival-themed collections

Key Achievements

• Established Happy Halwai as a sub-brand focused exclusively on sweets and festive desserts
• Product availability in over 100 independent Indian grocery stores in Greater London
• Featured during UK Asian Food Festivals and London Diwali Fairs
• Expansion into online grocery platforms in 2023, increasing reach by 30%

Dairy Valley continues to grow its presence by blending traditional recipes with modern quality controls, catering not just to nostalgic consumers but also to a new generation seeking the richness of Indian flavors in their daily diet.